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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. User recaps encourage user-generated content (UGC) 4.

Tentpole 105
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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Buzz Marketing. Campus Marketing.

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Why Big Data Means Big Responsibility for CMOs

Adobe Experience Cloud Blog

As such, the International Data Corporation, a global market intelligence firm, predicts that businesses and consumers will be generating 163 zettabytes of data per year by 2025. For some marketers, this future can’t get here fast enough. Data is certainly powerful.

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How to Use AI to Market Your Small Business [+ My Favorite AI Tools]

Hubspot Marketing

AI can analyze trends and suggest engaging content ideas which is the top reason why many marketers use AI, according to our study. Image Source It can also automate repetitive tasks such as generating SEO descriptions and social media posts. Otherwise, the content might sound off, and readers will notice it's AI-generated.

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11 Recommendations for Marketers in 2024 [New Data]

Hubspot Marketing

When done right, short-form content is quick but concise, enabling fast-paced web users to quickly get most of the information they need. And, if a short-form video doesn't pack all the information a person needs to convert, it usually forces marketers to point out the most important facts that will make viewers eager to learn more.

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Are You Really Smart About How AI Works in Marketing?

Content Marketing Institute

HANDPICKED RELATED CONTENT: Should You Trust Artificial Intelligence to Drive Your Content Marketing? 8 Ways Intelligent Marketers Use Artificial Intelligence. Using AI for personalization. Through trial and error, marketers discovered that certain days and times yielded higher open rates on average.

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How Ecommerce Transformed Marketing 

Digital Marketer

The fact that the global market size of ecommerce continues to grow reflects these changes. Whether it’s customer data at your fingertips, a global audience, or the ability to advertise straight to a customer’s mobile, ecommerce extends the reach of a business. That extends the reach of your marketing efforts, too.