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It has been the catalyst for continued growth for us as an agency given our work with the pharmaceutical supply chain and we’ve switched our focus to deploying and developing smarter digital marketing strategies. If 2020 and 2021 saw technology as a great enabler, 2022 will see it become truly transformational.
For arguably the first time since the ’60s, that transformation was both bottoms up – new businesses and even whole new sectors sprung up spurning new unicorns such as in fintech (Cellulant) and telecommunications (the MTN Group and Econet Global) sprung up and engulfed the continent.
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