Adobe Experience Cloud Blog

NOVEMBER 6, 2019

The Internet makes it possible for any company to market to a global audience, but it’s not easy to do global marketing successfully. Getting the right marketing content to potential customers worldwide is beyond simply translating it from one language to another. Creating engaging content isn’t an art form.

Global Marketing 133

Global Marketing Thought Leadership Marketing Automation Platform Management 133

Hubspot Marketing

DECEMBER 12, 2024

There will be a major emphasis on YouTube, social media platforms, and even more niche channels like Substack or Reddit essentially, marketers will seek out as many non-search platforms as possible to begin reaching audiences in new places since consumers spend so much of their time passively consuming content on these channels.

Tentpole 113

Tentpole Gen Z Thought Leadership User-Generated 113

Hubspot Marketing

MAY 14, 2019

You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing. Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service. Experiential Marketing. Global Marketing. Guerrilla Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Sprout Social

MARCH 26, 2025

While many of consumers see a place for it, theres a strong minority (32%) who think its cringey. We’re here to help you navigate this landscape and optimise your social media presence for success in the UK and global markets. Or a fashion brand like Next , leaning into the growing market for social commerce in the UK.

Entertainment 83

Entertainment Gen Z Millennials User-Generated 83

Adobe Experience Cloud Blog

MAY 15, 2018

It’s not that large global enterprises lack content strategy. Nearly all the enterprises we formally interviewed for this report have a content strategy in place. Conversely, one global enterprise has a top-down global strategy that can be tone deaf when it comes to regional adoption. Case in Point.

Thought Leadership 134

Thought Leadership Global Marketing Content Marketing Communications 134

Adobe Experience Cloud Blog

OCTOBER 21, 2020

As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation. That’s a lot of work for a marketing team of three, but we managed it with speed and confidence with Marketo Engage.

Thought Leadership 174

Thought Leadership Advertising CRM Advertisers 174

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. Lightning does not strike often twice in the same place, so it is quite an honor to have had this experience.

Transform 145

Transform Analytics Thought Leadership Global Marketing 145

Adobe Experience Cloud Blog

SEPTEMBER 9, 2014

That’s why I’m so excited, today, to be announcing a huge leap in marketing technology – a leap that promises to finally give marketers a way to track our activities, coordinate our teams, and build campaigns in the same place that we launch them. Diederik Martens, Global Marketing Automation Manager, Quintiq @Diederik.

Thought Leadership 132

Thought Leadership Fashion Marketers Marketing 132

Marketing Insider Group

JUNE 9, 2020

There is more information available online than ever before, and research has shown that the vast majority of buyer research takes place before the buyer contacts the vendor. The idea behind eliminating the CMO role was not because the brand didn’t need marketing. products they buy. Why CMOs Are a Dying Breed.

CMO 144

CMO Transform Advertising Advertisers 144

Adobe Experience Cloud Blog

APRIL 23, 2015

The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts. Marketing departments drive: . But, despite this deficit in customer nurturing, marketers in the region understand the need to change.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Neil Patel

DECEMBER 3, 2019

But even me, I go to places that are full of nature and wild animals… or in my case, cows, bears, deer, snakes, mountain lions, etc… being there really helps put things into perspective. Heck, I won’t even go through airport security without having booties in my briefcase, just in the rare chance they make me take off my shoes.

Marketers 143

Marketers Marketing Global Marketing SEO 143

Adobe Experience Cloud Blog

NOVEMBER 17, 2016

Jeff Canada, Manager of Global Marketing Operations at Quantcast, cautions about focusing on the tool du jour and losing focus on the things that matter. and describe all the programs and activities that are being put in place to meet those objectives. Simplify your processes around your lead marketing funnel.

CRM 134

CRM Thought Leadership Marketing Automation Platform User-Generated 134

Marketing Insider Group

FEBRUARY 11, 2021

Watching out for social media trends in 2021 will be a huge factor in marketing success in the coming months. While some might see social media as a place to connect with customers, followers, friends, and family from around the world, there are aspects of these platforms that excel when it comes to local marketing.

Digital Marketing 145

Digital Marketing Marketers Marketing Finance 145

Hubspot Marketing

OCTOBER 31, 2022

Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Marketing Insider Group

OCTOBER 15, 2020

With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. Social media is an undeniable part of the B2B digital environment. Protect your brand with a cohesive experience and identity.

PR 145

PR Law Finance Entertainment 145

Martech

APRIL 20, 2023

Storyteq’s Brand Portals is an AI-powered creative production hub for localizing and activating global marketing campaigns faster. It provides a centralized place for marketers to quickly adapt multichannel campaigns through a self-serve AI-enabled platform.

Product 113

Product Shoppers B2C User-Generated 113

Adobe Experience Cloud Blog

OCTOBER 1, 2012

by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. With over one million groups on LinkedIn, it really is the largest place for public forums of professionals on the internet. They were in forums.

Real Estate 133

Real Estate User-Generated SEO Global Marketing 133

Sprout Social

JUNE 15, 2021

This first-of-its-kind report revealed that social media is the place for businesses to connect with customers. It also revealed that marketers are putting themselves under way too much pressure to make these connections. Click here to read the full report. The pressure is on for British & Irish businesses.

Gen Z 129

Gen Z Global Marketing Market Research Communications 129

Marketing Insider Group

JUNE 8, 2020

I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”.

Thought Leadership 126

Thought Leadership Content Marketing Transform CMO 126

Hubspot Marketing

NOVEMBER 28, 2022

According to our 2023 Marketing Strategy Report, 48% of global marketers say the potential for an economic downturn or recession has affected their company’s hiring plans in 2022. Which marketing roles will be impacted by a potential recession in 2023? The report also suggests that this impact will continue into 2023.

eCommerce 126

eCommerce Acquisition Marketing Entertainment Global Marketing 126

Martech

JULY 12, 2021

. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran. “We are the global market leader, we only focus on the fresh berries side — strawberries, blueberries, raspberries, blackberries.

Shoppers 119

Shoppers Shopper Market Millennials Retail 119

Martech

JANUARY 12, 2023

It’s really helped us to tie everything together and put everything in one place so it’s easy to find,” said Rebecca Baxter, Booksy’s global marketing coordinator, at The MarTech Conference. “So And that way they can find their country-specific localized materials in one place very easily.

Product 106

Product Global Marketing Management Digital Marketing 106

Adobe Experience Cloud Blog

JANUARY 23, 2020

Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Considering localization as a key factor for global growth is essential and businesses looking to grow need to dedicate time, energy and capital to truly knowing the areas they are hoping to expand into.

New Markets 152

New Markets Thought Leadership Energy Marketers 152

Marketing Insider Group

AUGUST 10, 2020

We now have what ITSMA calls a blended model, with about 10 customers still getting 1:1 and about 5 times that number of customers getting shorter-term, opportunity-based marketing that supports decision cycles this quarter and next. As those cycles come to completion we add in new accounts in their place.

Transform 138

Transform CMO Marketers Marketing 138

Martech

JANUARY 30, 2024

Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Elaine Szu, the company’s Vice President of Global Marketing, says that even with more than a year of planning, there were still things that surprised them.

Customer Acquisition 121

Customer Acquisition Marketers Marketing Global Marketing 121

Use Insider

NOVEMBER 18, 2024

On the topic of AI, a recent McKinsey report predicts that Generative AI will drive productivity gains that exceed 10% of global marketing spending – which roughly amounts to $460 billion worldwide. Blink’s success is a shining example of this alignment. Before partnering with Insider, the Blink team struggled with Braze and Listrak.

Retail 59

Retail Customer Health Customer Journey 59

Marketing Insider Group

SEPTEMBER 23, 2020

Teaching the right mindset and technical skills are much easier before any system is place. Fred is a Research Director at Dresner Advisory Services, a high technology industry marketing veteran and former Senior Marketing Director for SAP Global Marketing. Find him on Linked In.

Health 142

Health Analytics Global Marketing Management 142

Hootsuite

APRIL 29, 2021

engineers to make the entity more competitive in the global market. They also plug right into the Hootsuite dashboard, so you can manage all customer queries in one place. Sizzler , a Thai steak restaurant, used a combination of lookalike audiences and location targeting to increase its presence in the delivery market.

Branding 137

Branding User-Generated Promotion Food 137

Hootsuite

AUGUST 25, 2021

“Social media managers are expected to be crisis communications specialists,” she says “We have to make sure that we’re totally in sync with having a crisis comms strategy in place and that we’re working closely with corporate communications and stakeholders across marketing.”. Victor (@just4victor) July 27, 2021. Twitter Lists.

Management 139

Management Social Media Marketing Education Communications 139

Search Engine Land

FEBRUARY 26, 2024

Google has a financial agreement in place with Apple to be the default search engine on its products at a cost of around $10 billion a year. However, if it loses, Google could lose its automatic default search engine status on common Apple products, posing a potential threat to its dominance in the search market.

Advertising 113

Advertising Advertisers Global Marketing Search Marketers 113

Marketing Insider Group

JANUARY 4, 2021

For future events, we will allow more time for technical build out of the platform and have a more solid follow-up plan in place in advance of the event. Fred is a Research Director at Dresner Advisory Services, a high technology industry marketing veteran and former Senior Marketing Director for SAP Global Marketing.

Transform 142

Transform Communications Education Global Marketing 142

Adobe Experience Cloud Blog

JANUARY 2, 2014

Websense, a global leader in the data security industry, is succeeding in their usage of marketing automation due to a strong team structure and savvy manager. Cristan describes their team structure as: Manager, Marketing Operation s – Overall marketing automation manager and administrator. (1 1 full-time employee).

CRM 134

CRM Thought Leadership Inbound Marketing User-Generated 134

Martech

JULY 22, 2021

Programmatic OOH evolves with Place Exchange spinout . Place Exchange, an SSP for out-of-home, completed its spinout from its former parent company Intersection, a major OOH publisher. Ari Buchalter, who served as CEO for both companies, now takes over as CEO of Place Exchange. Editorial Director. Why we care.

CMO 109

CMO Non-Profit Customer Journey Advertising 109

Martech

FEBRUARY 16, 2023

We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. There are three tiers in this segmentation: Low intent/beginning of the buying journey. Mid intent/mid journey.

Transform 123

Transform Advertising Advertisers B2C 123

Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. All that was put in place first; after we started collecting the data, we brought the CDP to the center of the marketing technology stack.

CRM 106

CRM eCommerce Retail User-Generated 106

Hootsuite

OCTOBER 25, 2021

There’s a place for every business on social media, but it’s not everywhere. If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some market research first. Step 3: Automate marketing with a social media management tool. OK, so you’ve got a plan and places to be. Why/why not?

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Martech

JULY 14, 2022

Digital engagement, Salesforce notes in its most recent “State of the Connected Customer” report, “hit a tipping point” in 2021, when an estimated 60% of interactions took place online, compared to 42% the year before. This shift from a reactive to proactive marketing approach is working well for many B2B companies. What it is.

Direct Mail 121

Direct Mail Customer Acquisition Marketers Marketing 121