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How Driscoll’s pivoted from fresh in-store to fresh online

Martech

. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran. “We are the global market leader, we only focus on the fresh berries side — strawberries, blueberries, raspberries, blackberries.

Shoppers 125
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This week’s AI product releases: Google adds generative to ads and more

Martech

Proxima has added AI to its proprietary database of 55 million B2C shoppers to generate audiences for prospecting on Meta, Google and TikTok. Storyteq’s Brand Portals is an AI-powered creative production hub for localizing and activating global marketing campaigns faster.

Product 118
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10 Pinterest statistics marketers must know in 2019

Sprout Social

Moreover, these Pinterest shoppers invest in what they’re passionate about. Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. 43% plan on getting their ideal home within the next five years.

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Social Media Ecommerce: The Complete Guide to Social Shopping

Sprout Social

Followers Are Your Strongest Marketing Assets. It’s quickly becoming the first place people turn to for research and opinions. Almost three-quarters of shoppers rely on social media to get more information about the products they want to buy. How can you repurpose testimonials into marketing assets?

eCommerce 111
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Huge opportunities for ecommerce brands brave enough to diversify: ShipBob’s Enda Breslin

Econsultancy

Competition is now on a global scale with millions of brands launching each year, and shopper expectations skyrocketing. As shopper expectations grow, brands that succeed over the next five years will find creative ways to go above and beyond to delight shoppers.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

WebinarCare) 80% of B2B marketers use their websites to drive webinar registrations. Statista) 29% of people register for webinars on the same day they take place. VB Insight, APSIS) 58% of best-in-class marketing automation users say the most useful metrics for measuring performance are Conversion Rate and Revenue Generated.

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AI Advertising: Pros, Cons, Tips & Examples

Hubspot Marketing

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4 billion in 2028.