Martech
SEPTEMBER 26, 2024
With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences.
Martech
SEPTEMBER 19, 2024
High-stakes industries: Where precision is non-negotiable The global marketing transcription market is projected to reach $4.4 B2B marketers serving highly regulated and technical industries like legal, medical and law enforcement know that precise, accurate communication is crucial. billion by 2033.
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Sprout Social
SEPTEMBER 18, 2024
Some common social media goals include: Increasing brand awareness Generating more sales or leads Boosting your community engagement or PR Growing your audience through increasing follower counts Building traffic to your website If you’re already engaged on social media, conduct a global social audit.
Martech
FEBRUARY 12, 2025
A PR crisis is one of the most daunting things an organization can face. This wasnt just a PR disaster for one company it was an industry-wide lightning rod for broader discussions about healthcare accessibility and corporate accountability. In general, public trust in companies across the board simply isnt very strong.
Marketing Insider Group
OCTOBER 15, 2020
With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. Preparing for PR issues or data breaches. Social media is an undeniable part of the B2B digital environment.
Marketing Insider Group
FEBRUARY 11, 2021
It’s more important now than ever for companies to use their digital platforms to make positive statements and publish actions that unite their customers and boost their PR. Transparency will be just as important for local marketing as it is for national and global marketing.
Hubspot Marketing
APRIL 23, 2020
As a marketer, social media is undeniably important – in fact, in 2020, three-quarters (74%) of all global marketers now invest in social media marketing. Among other things, a bad social media post could spiral into a full-blown PR crisis or get your business into legal trouble.
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