Hubspot Marketing

JULY 30, 2023

Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. But what’s more important is that consumers are discovering new products on social media more than anywhere else. Social media could be the future of e-commerce.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

OCTOBER 30, 2022

The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values, and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Scoop.it!

FEBRUARY 2, 2023

Content localization in marketing The above is an example of localizing the actual product, but you can of course, localize the way a product is marketed. If your audience sees a model who looks a bit like them, they are likely to feel that this product is intended for people like them. So, sally forth and hop-to!

Global Marketing 105

Global Marketing Marketing Strategy Marketing Marketers 105

Sprout Social

SEPTEMBER 18, 2024

For example, KFC’s Kazakhstan account uses the country’s local language and influencers, while promoting country-specific promotions and products. It combines these regional differences with KFC’s recognizable global brand, through its color schemes, font and other design choices.

Social Media Marketing 131

Social Media Marketing Marketing Marketers User-Generated 131

Rock Content

MARCH 21, 2023

We’ve been studying Google in many different ways, and today in this post we can share with you three tips about how to perform well on Google in different countries while speaking the market’s language. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise.

Global Marketing 97

Global Marketing Marketing Strategy SEO User-Generated 97

Martech

APRIL 20, 2023

We usually only cover AI-powered martech products that are available to use now. However, we’d be remiss if we didn’t tell you about Google’s plans to use AI for generating unique ads using materials provided by human marketers. Mobiquity Technologies’ ATOS 2.0 Get MarTech! In your inbox.

Product 118

Product Shoppers B2C User-Generated 118

Marketing Insider Group

AUGUST 24, 2015

For these companies… their products are not what you think they are : Uber, the world’s largest taxi company, owns no vehicles. Bottom line: your product is not the thing you sell. At the height of its power in 1996, Kodak had over two-thirds of global market share. Your product is the value that you bring to the world.

Product 104

Product Real Estate Retail Global Marketing 104

Martech

JANUARY 12, 2023

It’s really helped us to tie everything together and put everything in one place so it’s easy to find,” said Rebecca Baxter, Booksy’s global marketing coordinator, at The MarTech Conference. “So Aligning with product positioning and local promotional materials. They now have 19 million users, and over 500 employees. “It’s

Product 110

Product Global Marketing Management Digital Marketing 110

Hubspot Marketing

APRIL 23, 2025

Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. Word-of-mouth: The strongest marketing tool people recommending your brand to friends, family, business partners, teammates, etc. Its high-quality Signature Select products and dedication to its $1.50

PR 95

PR User-Generated Transform Thought Leadership 95

Neil Patel

NOVEMBER 22, 2022

Naming products is no easy task. You’ve got your product and a whiteboard full of random phrases and ideas being tossed around. So how do you choose the right name for your product? By understanding what people are searching for, you can optimize your product name to better meet their needs. click-through rate.

Product 84

Product SEO User-Generated Global Marketing 84

Hubspot Marketing

JUNE 27, 2024

Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Starbucks' new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. Regional Marketing Model Challenges 1.

Global Marketing 107

Global Marketing CMO Marketing Marketers 107

Hubspot Marketing

DECEMBER 12, 2024

Allbirds: Flight Status [Sustainability Report] Footwear company Allbirds differentiates itself on its sustainable products and practices. Source To keep it honest, the company releases a Flight Status or sustainability report every year to keep customers and the market in the loop about how their efforts are performing.

Tentpole 104

Tentpole Gen Z Thought Leadership User-Generated 104

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

The Internet makes it possible for any company to market to a global audience, but it’s not easy to do global marketing successfully. Getting the right marketing content to potential customers worldwide is beyond simply translating it from one language to another. Creating engaging content isn’t an art form.

Global Marketing 133

Global Marketing Thought Leadership Marketing Automation Platform Management 133

Hubspot Marketing

DECEMBER 18, 2024

In that case, you should audit your website to improve conversion-focused pages, such as case studies or product/service comparisons. According to a recent Contentoo-HubSpot study , refreshing content has proven to increase traffic and conversions while lowering content production costs by over 80%. And we only optimized for that.

Marketing Strategy 99

Marketing Strategy Thought Leadership Marketing Marketers 99

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Campus Marketing. Customer Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Martech

FEBRUARY 12, 2025

Forward-thinking companies are now creating feedback loops that connect digital insights directly to operational improvements, using this data to reshape everything from product safety protocols to customer communication strategies. Its important to understand that reputation management isn’t just about crisis response.

PR 79

PR Health Price Food 79

Search Engine Land

NOVEMBER 1, 2022

Microsoft has just announced a slew of new product updates, including the global adoption of credit card ads. Now, they’re available globally. Now available in all Shopping Campaigns global markets.” Let’s dive in. Credit card ads. Audience Ads management in Microsoft Editor.

Product 81

Product Price Retail Advertising 81

Adobe Experience Cloud Blog

MAY 3, 2019

How can businesses expand to global markets? Thinking about taking your business global can be intimidating. So you’ve done your research, market opportunity assessment, and competitive analysis. You could also collaborate with a local vendor and get the opportunity to provide their products to the vendor’s clients.

Logistics 133

Logistics Law Transform Global Marketing 133

Doug Garnett

FEBRUARY 21, 2025

While quite productive for the book, I had little energy left for blog posts. Distinctiveness In marketing we attach the quality of distinctive to summarize whether the gestalt emerging from packaging, logos, and other distinctive assets make the product readily identifiable by customers.

Energy 59

Energy Transform Product Shoppers 59

Adobe Experience Cloud Blog

JANUARY 23, 2020

Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Considering localization as a key factor for global growth is essential and businesses looking to grow need to dedicate time, energy and capital to truly knowing the areas they are hoping to expand into.

New Markets 152

New Markets Thought Leadership Energy Marketing 152

Martech

SEPTEMBER 14, 2021

Last year, it launched Smart Platform, making AI-driven next-best-action and product recommendations available to its SMB market. Intuit currently serves about 100 million customers worldwide; Mailchimp has 13 million global customers. Intuit expects to finance the acquisition through cash on hand and approximately $4.5

Finance 136

Finance Price Global Marketing Customer 136

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy.

Global Marketing 131

Global Marketing Customer Journey New Technology Customer 131

Adobe Experience Cloud Blog

JANUARY 22, 2020

The overall way that people want to consume content has changed significantly,” says Jeff Wedren , associate vice president of global marketing at PowerObjects. It is the easiest way for them to guarantee that your product or service will make an impact on their overall business goals. People are busy. Free trials.

Thought Leadership 161

Thought Leadership Energy Education Global Marketing 161

Adobe Experience Cloud Blog

APRIL 25, 2018

We have received hundreds of nominations so far and are excited to announce the first 25 members of the Fearless 50 , to be honored at next week’s Marketing Nation Summit in San Francisco: Alisa Baum, Sr. Director, Product Marketing, GridGain. Andy Caron, Director of Inbound Marketing and Automation, Telnyx.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Use Insider

NOVEMBER 18, 2024

On the topic of AI, a recent McKinsey report predicts that Generative AI will drive productivity gains that exceed 10% of global marketing spending – which roughly amounts to $460 billion worldwide.

Retail 59

Retail Customer Health Customer Journey 59

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. Research from the UK Sprout Social Index showed the quality of your product or service matters most. The key is knowing where to find them. Tuesday : 48 p.m.

Entertainment 97

Entertainment Gen Z Millennials User-Generated 97

Rock Content

MARCH 28, 2023

These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. Tesla Tesla’s global branding strategy is centered around building a brand rather than selling individual products. So get your notepad open and hop in with me! You can download the full ebook here !

Branding 97

Branding Global Marketing Fashion Whitepaper 97

Hubspot Marketing

JANUARY 31, 2024

They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. A TikTok trend that’s helping brands tap a $465 million global market. 45% of Millennials and 39% of Gen Z preferred to learn about products through social media, according to HubSpot research. Mind the memes.

Gen Z 131

Gen Z Millennials Food Global Marketing 131

Marketing Insider Group

AUGUST 31, 2015

In fact, I’m not even sure promotional content qualifies as content marketing. But according to a recent study of 500 global marketers from the Economist Group , B2B content marketing programs are doing just that: making every effort to push and promote product pitches in their content efforts.

Content Marketing 101

Content Marketing Global Marketing Marketing Marketers 101

Adobe Experience Cloud Blog

OCTOBER 21, 2020

As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation. We saw how our product filled a needed gap in the market.

Thought Leadership 174

Thought Leadership Advertising Advertisers CRM 174

Hubspot Marketing

MAY 23, 2023

As a result, AI and machine learning algorithms are helping marketers automate and optimize tasks that would otherwise be tedious, time-consuming, and expensive. So, it's no surprise that AI marketing automation is here to stay. In 2020, the global market for marketing automation was $4,438.7 million by 2030.

Food 142

Food Marketing Marketers CRM 142

Welcome Software

APRIL 22, 2025

AI translation tools provide pretty-much-immediate access to global markets by quickly translating content, meaning more reach. Example prompt : " Translate this product description into Spanish, French, and German while maintaining brand voice. Sounds good, doesn't it? Just another humble Opal brag—but we'll move on.

Gen Z 52

Gen Z Whitepaper Transform Global Marketing 52

Hubspot Marketing

DECEMBER 20, 2022

When you think of influencer marketing, you probably think of influencers with large followings collaborating with brands; however, smaller influencers (also called micro-influencers) are gaining traction among marketers. 53% of marketers said they plan on working with micro-influencers in 2023. followers on Instagram.

Influencer Marketing 137

Influencer Marketing Retail Fashion Global Marketing 137

Zumvu

DECEMBER 13, 2021

The total size of the cloud Software-as-a-Service (SaaS) global market is expected to reach 145 billion U.S. dollars by the end of 2021.

Product 52

Product Global Marketing Marketing Marketers 52

Chief Martec

APRIL 7, 2022

Note that gaming is currently a $180 billion global market , and in-game advertising is expected to be a $56 billion global market by 2024. It’s not just billboards and product placement. There will be new products for ever-more-advanced virtual events and learning experiences.

Real Estate 134

Real Estate Global Marketing PR Fashion 134

Adobe Experience Cloud Blog

OCTOBER 23, 2019

However, we managed to narrow down the list to the top 50 by picking the boldest and most fearless marketers that overcame the toughest business challenges. Abhishek Chandra , Marketing Ops Manager, WundermanMSC. Adele Miller , Global Marketing Automation Manager, IFS. Clare Carr , VP, Marketing for Parse.ly.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 140

Analytics Marketing Marketers Global Marketing 140