Hubspot Marketing

OCTOBER 30, 2022

The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values, and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Sprout Social

SEPTEMBER 18, 2024

For example, KFC’s Kazakhstan account uses the country’s local language and influencers, while promoting country-specific promotions and products. It combines these regional differences with KFC’s recognizable global brand, through its color schemes, font and other design choices.

Social Media Marketing 128

Social Media Marketing Marketers Marketing User-Generated 128

Martech

APRIL 20, 2023

We usually only cover AI-powered martech products that are available to use now. However, we’d be remiss if we didn’t tell you about Google’s plans to use AI for generating unique ads using materials provided by human marketers. Mobiquity Technologies’ ATOS 2.0 Get MarTech! In your inbox.

Product 114

Product Shoppers B2C User-Generated 114

Marketing Insider Group

AUGUST 24, 2015

For these companies… their products are not what you think they are : Uber, the world’s largest taxi company, owns no vehicles. Bottom line: your product is not the thing you sell. At the height of its power in 1996, Kodak had over two-thirds of global market share. Your product is the value that you bring to the world.

Product 104

Product Real Estate Retail Global Marketing 104

Martech

JANUARY 12, 2023

It’s really helped us to tie everything together and put everything in one place so it’s easy to find,” said Rebecca Baxter, Booksy’s global marketing coordinator, at The MarTech Conference. “So Aligning with product positioning and local promotional materials. They now have 19 million users, and over 500 employees. “It’s

Product 107

Product Global Marketing Management Digital Marketing 107

Neil Patel

NOVEMBER 22, 2022

Naming products is no easy task. You’ve got your product and a whiteboard full of random phrases and ideas being tossed around. So how do you choose the right name for your product? By understanding what people are searching for, you can optimize your product name to better meet their needs. click-through rate.

Product 84

Product SEO User-Generated Global Marketing 84

Hubspot Marketing

DECEMBER 12, 2024

Allbirds: Flight Status [Sustainability Report] Footwear company Allbirds differentiates itself on its sustainable products and practices. Source To keep it honest, the company releases a Flight Status or sustainability report every year to keep customers and the market in the loop about how their efforts are performing.

Tentpole 113

Tentpole Gen Z Thought Leadership User-Generated 113

Hubspot Marketing

JUNE 27, 2024

Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Starbucks' new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. Regional Marketing Model Challenges 1.

Global Marketing 112

Global Marketing CMO Marketers Marketing 112

Hubspot Marketing

DECEMBER 18, 2024

In that case, you should audit your website to improve conversion-focused pages, such as case studies or product/service comparisons. According to a recent Contentoo-HubSpot study , refreshing content has proven to increase traffic and conversions while lowering content production costs by over 80%. And we only optimized for that.

Marketing Strategy 106

Marketing Strategy Thought Leadership Marketers Marketing 106

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

The Internet makes it possible for any company to market to a global audience, but it’s not easy to do global marketing successfully. Getting the right marketing content to potential customers worldwide is beyond simply translating it from one language to another. Creating engaging content isn’t an art form.

Global Marketing 133

Global Marketing Thought Leadership Marketing Automation Platform Management 133

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Campus Marketing. Customer Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Adobe Experience Cloud Blog

MAY 3, 2019

How can businesses expand to global markets? Thinking about taking your business global can be intimidating. So you’ve done your research, market opportunity assessment, and competitive analysis. You could also collaborate with a local vendor and get the opportunity to provide their products to the vendor’s clients.

Logistics 133

Logistics Law Transform Global Marketing 133

Doug Garnett

FEBRUARY 21, 2025

While quite productive for the book, I had little energy left for blog posts. Distinctiveness In marketing we attach the quality of distinctive to summarize whether the gestalt emerging from packaging, logos, and other distinctive assets make the product readily identifiable by customers.

Energy 59

Energy Transform Product Shoppers 59

Martech

FEBRUARY 12, 2025

Forward-thinking companies are now creating feedback loops that connect digital insights directly to operational improvements, using this data to reshape everything from product safety protocols to customer communication strategies. Its important to understand that reputation management isn’t just about crisis response.

PR 71

PR Health Price Food 71

Martech

SEPTEMBER 14, 2021

Last year, it launched Smart Platform, making AI-driven next-best-action and product recommendations available to its SMB market. Intuit currently serves about 100 million customers worldwide; Mailchimp has 13 million global customers. Intuit expects to finance the acquisition through cash on hand and approximately $4.5

Finance 134

Finance Price Global Marketing Customer 134

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy.

Global Marketing 128

Global Marketing Customer Journey New Technology Customer 128

Adobe Experience Cloud Blog

JANUARY 22, 2020

The overall way that people want to consume content has changed significantly,” says Jeff Wedren , associate vice president of global marketing at PowerObjects. It is the easiest way for them to guarantee that your product or service will make an impact on their overall business goals. People are busy. Free trials.

Thought Leadership 161

Thought Leadership Energy Education Global Marketing 161

Adobe Experience Cloud Blog

APRIL 25, 2018

We have received hundreds of nominations so far and are excited to announce the first 25 members of the Fearless 50 , to be honored at next week’s Marketing Nation Summit in San Francisco: Alisa Baum, Sr. Director, Product Marketing, GridGain. Andy Caron, Director of Inbound Marketing and Automation, Telnyx.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Use Insider

NOVEMBER 18, 2024

On the topic of AI, a recent McKinsey report predicts that Generative AI will drive productivity gains that exceed 10% of global marketing spending – which roughly amounts to $460 billion worldwide.

Retail 59

Retail Customer Health Customer Journey 59

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. Research from the UK Sprout Social Index showed the quality of your product or service matters most. The key is knowing where to find them. Tuesday : 48 p.m.

Entertainment 82

Entertainment Gen Z Millennials User-Generated 82

Hubspot Marketing

JANUARY 31, 2024

They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. A TikTok trend that’s helping brands tap a $465 million global market. 45% of Millennials and 39% of Gen Z preferred to learn about products through social media, according to HubSpot research. Mind the memes.

Gen Z 135

Gen Z Millennials Food Global Marketing 135

Marketing Insider Group

AUGUST 31, 2015

In fact, I’m not even sure promotional content qualifies as content marketing. But according to a recent study of 500 global marketers from the Economist Group , B2B content marketing programs are doing just that: making every effort to push and promote product pitches in their content efforts.

Content Marketing 101

Content Marketing Global Marketing Marketers Marketing 101

Adobe Experience Cloud Blog

OCTOBER 21, 2020

As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation. We saw how our product filled a needed gap in the market.

Thought Leadership 174

Thought Leadership Advertising Advertisers CRM 174

Marketing Insider Group

JUNE 9, 2020

In Chapter 4 of Mean People Suck , I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products. A good product is no longer enough to achieve brand loyalty.

CMO 144

CMO Transform Advertising Advertisers 144

Hubspot Marketing

MAY 23, 2023

As a result, AI and machine learning algorithms are helping marketers automate and optimize tasks that would otherwise be tedious, time-consuming, and expensive. So, it's no surprise that AI marketing automation is here to stay. In 2020, the global market for marketing automation was $4,438.7 million by 2030.

Food 142

Food Marketers Marketing CRM 142

Hubspot Marketing

DECEMBER 20, 2022

When you think of influencer marketing, you probably think of influencers with large followings collaborating with brands; however, smaller influencers (also called micro-influencers) are gaining traction among marketers. 53% of marketers said they plan on working with micro-influencers in 2023. followers on Instagram.

Influencer Marketing 137

Influencer Marketing Retail Fashion Global Marketing 137

Zumvu

DECEMBER 13, 2021

The total size of the cloud Software-as-a-Service (SaaS) global market is expected to reach 145 billion U.S. dollars by the end of 2021.

Product 52

Product Global Marketing Marketers Marketing 52

Adobe Experience Cloud Blog

OCTOBER 23, 2019

However, we managed to narrow down the list to the top 50 by picking the boldest and most fearless marketers that overcame the toughest business challenges. Abhishek Chandra , Marketing Ops Manager, WundermanMSC. Adele Miller , Global Marketing Automation Manager, IFS. Clare Carr , VP, Marketing for Parse.ly.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 140

Analytics Marketers Marketing Global Marketing 140

Adobe Experience Cloud Blog

APRIL 23, 2015

Compared to the rest of the world, marketers in this region are more likely to be involved in product management, customer retention, cross-selling and upselling. The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Adobe Experience Cloud Blog

OCTOBER 1, 2012

by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Number three, break out each one of your products and services and get recommendations for each. All of these elements are an essential part of the SEO approach.

Real Estate 133

Real Estate User-Generated SEO Global Marketing 133

Lynton Web

AUGUST 29, 2024

Consistency in terminology across languages is crucial for providing clear, effective support to your global customer base. From multi-language web pages to multilingual customer support, these tools streamline your global communication strategy, opening doors to new markets and driving international growth.

User-Generated 52

User-Generated Communications Management Global Marketing 52

illumin

MAY 31, 2024

This division will develop fresh ad formats, building on PayPal’s first ad product, Advanced Offers. Grether has previously served as the Vice-President and General Manager of advertising for the ride-sharing app Uber, through which he grew advertising revenue to over $1 billion with more than 500,000 advertisers globally.

Retail 111

Retail Finance Advertising Advertisers 111

Adobe Experience Cloud Blog

MAY 23, 2013

This can be especially tricky if you are managing a global marketing budget with different currencies. Consider looking at tools or approaches that will help your marketing team have their own system of record to accurately plan and forecast (for example our new product Marketo Financial Management ).

Thought Leadership 134

Thought Leadership Finance Global Marketing Marketers 134

Hubspot Marketing

MAY 26, 2017

It's worth noting that the main tool in top marketers’ arsenals is a platform for automating their team’s marketing efforts. We found that although our respondents indicated using an array of specific products, the larger trend was telling: The top marketers use marketing automation software in some form or another.

Inbound Marketing 145

Inbound Marketing eBook COS Marketers 145

Duct Tape Marketing

JULY 23, 2020

He served as Chairman and CEO of Cree for 16 years where his team successfully led the LED lighting revolution not just by creating new products, but by focusing on solving old problems in completely new ways. billion as they transformed Cree from a start-up into a global market leader with 6,500 employees worldwide.

Transform 101

Transform Global Marketing Product Marketers 101

Hubspot Marketing

OCTOBER 31, 2022

Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145