Doug Garnett

FEBRUARY 21, 2025

Then, in the final post, we engage full battle based on the excellent research from the Ehrenberg Bass Institute (EBI) which started the controversy yet disagree with both EBI’s conclusions AND traditional marketer conclusions based on what we have learned from complexity. That was a serious omission.

Energy 59

Energy Transform Product Shoppers 59

Martech

AUGUST 11, 2021

I pray that the retailer has a decent CRM, or even better, a CDP, and that the system will work out the bugs. That marketing automation would take away all the tedious, repetitive marketing tasks that marketers hated, freeing them up to focus on more creative and strategic projects. “And that’s just the start.

CRM 112

CRM Retail Global Marketing Customer Journey 112

Adobe Experience Cloud Blog

APRIL 14, 2016

From my experience, many marketing teams still operate in batch and blast mode, sending out a one size fits all message. This is problematic because, according to a study by eMarketer, more than 85% of internet users specifically expect and accept personalization as a part of their online retail experience.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Marketing Insider Group

FEBRUARY 5, 2024

(Khoros) Lead Generation & Nurturing Stats 65% of businesses say generating traffic and leads is their biggest marketing challenge. HubSpot) 93% of B2B companies say content marketing generates more leads than traditional marketing strategies. Polaris) Hubspot leads the marketing automation software market with a 37.5%

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Set Up

DECEMBER 12, 2023

As a part of our Industry blog series, we interview marketers from an array of industries to get their perspective, advice, and predictions of everything marketing. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers face.

Real Estate 59

Real Estate Manufacturing Retail Education 59

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

Digital Marketer

DECEMBER 19, 2022

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. And, in turn, how has that changed the way we market? The fact that the global market size of ecommerce continues to grow reflects these changes. Moving Retail Online.

Transform 82

Transform eCommerce Retail Entertainment 82