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How Driscoll’s pivoted from fresh in-store to fresh online

Martech

. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran. “We are the global market leader, we only focus on the fresh berries side — strawberries, blueberries, raspberries, blackberries.

Shoppers 119
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This week’s AI product releases: Google adds generative to ads and more

Martech

Proxima has added AI to its proprietary database of 55 million B2C shoppers to generate audiences for prospecting on Meta, Google and TikTok. Storyteq’s Brand Portals is an AI-powered creative production hub for localizing and activating global marketing campaigns faster.

Product 111
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10 Pinterest statistics marketers must know in 2019

Sprout Social

Moreover, these Pinterest shoppers invest in what they’re passionate about. 27% of marketers are already using Pinterest. Data published in January last year found that 27% of global marketers are already using Pinterest for promotion. 43% plan on getting their ideal home within the next five years.

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Social Media Ecommerce: The Complete Guide to Social Shopping

Sprout Social

Almost three-quarters of shoppers rely on social media to get more information about the products they want to buy. According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase. Sentiment can have a lot of sway on your social media ecommerce plan.

eCommerce 110
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Differentiation & Distinction, Part I: The Error Ignoring Time

Doug Garnett

By staying always distinctive, company sales increase when shoppers quickly identify products or, when searching, quickly recall the products they like. Especially, when we explore how desire for a product emerges, we will see how the idea of a USP fails to comprehend how marketing works. That was a serious omission.

Energy 59
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Huge opportunities for ecommerce brands brave enough to diversify: ShipBob’s Enda Breslin

Econsultancy

Competition is now on a global scale with millions of brands launching each year, and shopper expectations skyrocketing. As shopper expectations grow, brands that succeed over the next five years will find creative ways to go above and beyond to delight shoppers.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(VB Insight, APSIS) 58% of best-in-class marketing automation users say the most useful metrics for measuring performance are Conversion Rate and Revenue Generated. Ascend2) 63% of companies using marketing automation outsource all or part of it. Polaris) Hubspot leads the marketing automation software market with a 37.5%