Hubspot Marketing

DECEMBER 18, 2024

Thought leadership. You establish your brand as a thought leader in the space. This fill the gap approach not only helps you offer value to your audience but also allows you to establish yourself as a thought leader in your niche. When youre the first to address a trending or underserved topic, search engines reward you.

Marketing Strategy 106

Marketing Strategy Thought Leadership Marketers Marketing 106

Adobe Experience Cloud Blog

DECEMBER 21, 2018

In our annual predictions piece, our global marketing team uncovers the best nuggets of wisdom they had to offer about what to expect with AI , digital marketing, and more. Don’t forget to reflect on your past years’ successes and failures. Reflection is an important part of any planning period.

Thought Leadership 134

Thought Leadership Global Marketing Marketers Marketing 134

Adobe Experience Cloud Blog

OCTOBER 7, 2015

Going global with marketing automation requires a broader set of thinking that covers not only issues related to identifying and segmenting differential, regional buyer personas, but also the concurrent challenges inherent to managing your marketing operations. Ask the right questions.

eBook 134

eBook Thought Leadership Marketing Automation Platform Global Marketing 134

Adobe Experience Cloud Blog

MARCH 6, 2015

Despite not having fully solved the challenges of personalization, they did agree that a first step for marketers is to understand content in context. This theme was best illustrated by Jon Busman, Global Marketing, CMO Initiative Lead at IBM. Engagement Marketing b2b Consumer'

CMO 133

CMO Thought Leadership Customer Journey Global Marketing 133

Adobe Experience Cloud Blog

OCTOBER 21, 2020

As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation. LiteracyPlanet is an online gamified learning resource designed to help school-aged children of all ages and levels.

Thought Leadership 174

Thought Leadership Advertising Advertisers CRM 174

Adobe Experience Cloud Blog

JANUARY 22, 2020

The overall way that people want to consume content has changed significantly,” says Jeff Wedren , associate vice president of global marketing at PowerObjects. The post Content Diversification Leads to Greater Revenue Gains appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership 161

Thought Leadership Energy Education Global Marketing 161

Adobe Experience Cloud Blog

APRIL 23, 2015

The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts. Marketing departments drive: . Modern Marketing b2b Consumer' Most already have a sharp sales orientation and a focus on maximizing revenue.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Adobe Experience Cloud Blog

APRIL 25, 2018

Andy Caron, Director of Inbound Marketing and Automation, Telnyx. Carey Straetz, Senior Digital Marketing Manager, Daniels Health. Christina Zuniga, Marketing Technology Manager, InTouch Health. Darrell Alfonso, Senior Manager, Global Marketing, Hitwise. Dayna Wellman, Marketing Operations Consultant, Etumos.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

The Internet makes it possible for any company to market to a global audience, but it’s not easy to do global marketing successfully. Getting the right marketing content to potential customers worldwide is beyond simply translating it from one language to another. Creating engaging content isn’t an art form.

Global Marketing 133

Global Marketing Thought Leadership Marketing Automation Platform Management 133

Adobe Experience Cloud Blog

MAY 3, 2019

How can businesses expand to global markets? Thinking about taking your business global can be intimidating. So you’ve done your research, market opportunity assessment, and competitive analysis. It’s used to achieve success on the global marketing front. Challenges faced when growing internationally.

Logistics 133

Logistics Law Transform Global Marketing 133

Adobe Experience Cloud Blog

MAY 15, 2018

Conversely, one global enterprise has a top-down global strategy that can be tone deaf when it comes to regional adoption. Leaders select global marketing and branding elements with little regards for how images or ideas might translate across cultures and borders. Case in Point.

Thought Leadership 134

Thought Leadership Global Marketing Content Marketing Communications 134

Adobe Experience Cloud Blog

JULY 13, 2018

Danielle Balestra, Director of Marketing Operations, Memorial Sloan Kettering Cancer Center. Jenn DiMaria, Marketing Automation Consultant, RevEngine Marketing, a Digital Pi company. Jim D’Arcangelo, SVP – Growth Marketing, UpCity. Joe Isaac, Global Marketing Manager, GE Healthcare.

CMO 116

CMO Thought Leadership Global Marketing Communications 116

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. The post The Geeks Won Part Two: New Perspectives on Data Science appeared first on Marketing Insider Group.

Transform 145

Transform Analytics Thought Leadership Global Marketing 145

Adobe Experience Cloud Blog

MAY 23, 2013

This can be especially tricky if you are managing a global marketing budget with different currencies. Marketers and Budget – Do you know the 3 V’s? was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. It is hard to know if all changes have been reflected accurately.

Thought Leadership 134

Thought Leadership Finance Global Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Melissa Yang, Head of Americas Data Partnerships, Global Marketing Solutions, at Facebook, will explain how the shift to mobile has created an unprecedented opportunity for marketers to reach their audiences, and a huge chunk of that potential lies in Facebook, with 1.03 billion mobile daily active users on average.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Global Marketing 134

Adobe Experience Cloud Blog

OCTOBER 23, 2019

The ultimate goal of the Fearless 50 is to sharpen members’ leadership skills and provide them with all the necessary tools for world-class digital transformation. However, we managed to narrow down the list to the top 50 by picking the boldest and most fearless marketers that overcame the toughest business challenges.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Adobe Experience Cloud Blog

OCTOBER 2, 2015

DMA and Global Marketing Conference – Oct 4 th - 7 th – Boston, MA. Vidyard’s Space Camp – October 6 th – 7 th – San Francisco, CA | How to build a strong video marketing program and incorporate it into your overall marketing strategy. Need some golden event ideas that shine bright?

Thought Leadership 134

Thought Leadership Marketers Marketing CRM 134

Adobe Experience Cloud Blog

NOVEMBER 17, 2016

His quote is meant to be provocative–of course, Marketo offers many more features than an email tool, but Jason’s point is that if you don’t have a plan with a defined process that’s backed by the right resources, you will not be set up to get the most out of your marketing automation system. Avoid the shiny object syndrome.

CRM 134

CRM Thought Leadership Marketing Automation Platform User-Generated 134

Adobe Experience Cloud Blog

MARCH 13, 2019

As such, the International Data Corporation, a global market intelligence firm, predicts that businesses and consumers will be generating 163 zettabytes of data per year by 2025. For some marketers, this future can’t get here fast enough.

Thought Leadership 134

Thought Leadership CMO Advertising Advertisers 134

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? I’d love to hear your thoughts in the comments. The post 3 Strategies to Maximize the ROI of Your Next Event appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. User Group Meetings.

Thought Leadership 134

Thought Leadership Promotion Global Marketing Marketing Strategy 134

Adobe Experience Cloud Blog

JANUARY 23, 2020

Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Considering localization as a key factor for global growth is essential and businesses looking to grow need to dedicate time, energy and capital to truly knowing the areas they are hoping to expand into.

New Markets 152

New Markets Thought Leadership Energy Marketers 152

Adobe Experience Cloud Blog

SEPTEMBER 9, 2014

Marketo’s Marketing Calendar gives you visibility across campaigns at the time you’re planning or rescheduling a single campaign, so you can avoid these mistakes. Diederik Martens, Global Marketing Automation Manager, Quintiq @Diederik. Modern Marketing'

Thought Leadership 132

Thought Leadership Fashion Marketers Marketing 132

Adobe Experience Cloud Blog

JANUARY 2, 2014

Websense, a global leader in the data security industry, is succeeding in their usage of marketing automation due to a strong team structure and savvy manager. Cristan describes their team structure as: Manager, Marketing Operation s – Overall marketing automation manager and administrator. (1 Marketing Automation'

CRM 134

CRM Thought Leadership Inbound Marketing User-Generated 134

Hubspot Marketing

JUNE 27, 2022

We surveyed 550 global marketers to find out. We asked 500+ global video marketers, " Does the primary company you do video marketing for creating content in-house, through an outside agency, or both? In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content.

B2C 114

B2C Video Marketing Market Trends Thought Leadership 114

Martech

MAY 31, 2024

If his prediction holds true, are marketing agencies headed for an extinction event in which some survive but many are wiped out, like the dinosaurs at the end of the Cretaceous period? Here are a few thoughts about how agencies can increase their chances of being among the winners. There will be winners and losers.

Transform 126

Transform Thought Leadership User-Generated SEO 126

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. Follow her @kathleenschaub. Join him online: Twitter, Facebook, LinkedIn.

Transform 110

Transform CMO Global Marketing Direct Mail 110

Marketing Insider Group

NOVEMBER 16, 2021

In that spirit, here are my “Top 10 Insanely Great” Ah Hah Moments from the 2021 ITSMA Marketing Vision Virtual Conference, with inspiration from David Letterman’s classic “Top Ten” lists: ABM is the new Black — or is it the new Pink? The Thought Leadership Journey is Here to Stay. Invest in Competitive Intelligence.

Thought Leadership 94

Thought Leadership Transform Marketers Marketing 94

Adobe Experience Cloud Blog

JANUARY 2, 2014

Websense, a global leader in the data security industry, is succeeding in their usage of marketing automation due to a strong team structure and savvy manager. Cristan describes their team structure as: Manager, Marketing Operation s – Overall marketing automation manager and administrator (one full-time employee).

CRM 119

CRM Thought Leadership Inbound Marketing User-Generated 119

Hubspot Marketing

MARCH 19, 2024

And, as much as people might like to say that they make their own product decisions, influencer marketing works — last year, one in four consumers bought a product based on an influencer’s recommendation. Want to leverage influencer marketing but don't know where to start? Bolster your SEO with thought leadership.

Thought Leadership 107

Thought Leadership B2C Marketers Marketing 107

Adobe Experience Cloud Blog

APRIL 14, 2016

As Ashley Johnston, SVP, Global Marketing at Experian Marketing Services put it, “Consumers don’t wake up and say, ‘I’m going to be a mobile consumer today.’ Share your thoughts in the comments below. Not being on the channel your buyer is on. People don’t think in terms of what channel they’re going to be on.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Follow her on Twitter at Cheri29.

Transform 143

Transform Thought Leadership Event Marketing Analytics 143

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

This set the stage for the expert panel of interactive marketers which featured speakers from B2B heavy hitters HP, Intel, and SAP; three companies known for being forward thinking utilizing their thought leadership to set the standard for other marketers.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

Adobe Experience Cloud Blog

JANUARY 18, 2017

SEO for a local business interested in attracting customers from a dozen zip codes requires a very different approach than SEO for a major corporation with a global market. Experience in your industry is a plus, but it’s not necessarily a requirement.

SEO 123

SEO Thought Leadership User-Generated PR 123

Marketing Insider Group

DECEMBER 29, 2020

According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. consumers find marketing personalization appealing. Thought Leadership. Customization produces brand loyalty. 90% of U.S.

Market Trends 145

Market Trends Digital Marketing Marketers Marketing 145

Content Marketing Institute

AUGUST 24, 2018

Other downloads followed the same formula: The Sophisticated Marketer’s Guide to Thought Leadership. The Sophisticated Marketer’s Guide to Content Marketing. The Sophisticated Marketer’s Guide to Global Marketing.

Entertainment 95

Entertainment Thought Leadership CMO Marketers 95

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Establishing collaborative infrastructures enabled us to pool the knowledge, resources, and perspectives of our global Marketers. This helps us make smarter, evidence-based decisions regarding our approach to marketing automation.” – Heather Lindeman, Marketing Technology Manager, CFA Institute.

Energy 90

Energy Transform Thought Leadership Marketers 90

Set Up

APRIL 21, 2022

He then worked for Procuri as their SVP of Global Marketing where he learned about the emerging concept of “software as a service.” The CMO leads the global marketing team on everything including brand, demand generation, and customer advocacy. Ariba, a SAP Company, soon acquired Procuri and made Minahan CMO. First Name.

CMO 52

CMO Transform Thought Leadership Global Marketing 52