Global Marketing, Thought Leadership and Transform

Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Join him online: Twitter , Facebook , LinkedIn.

Transform

Transform Thought Leadership Event Marketing Analytics

Thought Leadership in Action: Top Ten BI and Data Trends for 2023

Marketing Insider Group

JANUARY 30, 2023

After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function. Rise of Derivative and Synthetic Data: data are derived and aggregated, transformed, and synthetic data comes from machine-generated data and via algorithms.

Thought Leadership

Thought Leadership Transform eBook Analytics

Executive Insights: Thought Leadership and Content Marketing Guidance from Michael Brenner

Marketing Insider Group

JUNE 8, 2020

I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”.

Thought Leadership

Thought Leadership Content Marketing Transform CMO

Webinars

Marketing Operations in 2025: A New Framework for Success

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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. We’re starting to see these profound transformations.

Transform

Transform CMO Global Marketing Direct Mail

6 Key Steps to Global (Marketing) Domination

Adobe Experience Cloud Blog

MARCH 31, 2015

This reality may make the idea of extending into global markets seem daunting for marketers, but it’s worth the effort. Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation.

Global Marketing

Global Marketing Thought Leadership Transform Marketing

AI is a threat to some marketing agencies, an opportunity for others

Martech

MAY 31, 2024

If his prediction holds true, are marketing agencies headed for an extinction event in which some survive but many are wiped out, like the dinosaurs at the end of the Cretaceous period? Here are a few thoughts about how agencies can increase their chances of being among the winners. There will be winners and losers.

Transform

Transform Thought Leadership User-Generated SEO

Announcing 50 Rockstar Marketers that Made It to the Fearless 50

Adobe Experience Cloud Blog

OCTOBER 23, 2019

A number of bright marketers are willing to get out of their comfort zone and take charge of their career development. At Adobe, we understand that it takes a lot of courage and passion to challenge the status quo and transform how you engage your audience. Abhishek Chandra , Marketing Ops Manager, WundermanMSC.

Transform

Transform Thought Leadership Global Marketing Digital Marketing

ITSMA Marketing Vision 2021: my Top 10 “Insanely Great” Ah Hah Moments for Marketing Leaders

Marketing Insider Group

NOVEMBER 16, 2021

And then COVID-19 came along and threw a monkey wrench into those plans, as it did for virtually every other marketing organization on the planet. The Thought Leadership Journey is Here to Stay. Thought Leadership is not a destination it is a journey. Metrics and Measurement have never been more important.

Thought Leadership

Thought Leadership Transform Marketing Marketers

The Geeks Won Part Two: New Perspectives on Data Science

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. The post The Geeks Won Part Two: New Perspectives on Data Science appeared first on Marketing Insider Group.

Transform

Transform Analytics Thought Leadership Global Marketing

CMO Spotlight | Tim Minahan - Citrix

Set Up

APRIL 21, 2022

He then worked for Procuri as their SVP of Global Marketing where he learned about the emerging concept of “software as a service.” The CMO leads the global marketing team on everything including brand, demand generation, and customer advocacy. Ariba, a SAP Company, soon acquired Procuri and made Minahan CMO. First Name.

CMO

CMO Transform Thought Leadership Global Marketing

How to Grow Your Business Beyond Your Borders

Adobe Experience Cloud Blog

MAY 3, 2019

Unlike in the past when big corporate brands ruled the global business realm, small businesses are currently steering the business forward across the world. The digital revolution has transformed the way business is done. How can businesses expand to global markets? Today, it’s easy. Export fees and tariffs.

Logistics

Logistics Transform Law Global Marketing

Why public relations is thriving in today’s global marketing mix

Martech

SEPTEMBER 26, 2024

Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete. Instead, they enhance its reach and efficacy, providing new channels to amplify messages and engage with diverse audiences globally. Internal subject matter experts for thought leadership articles.

Marketing Mix

Marketing Mix Global Marketing PR Thought Leadership

What To Do & See at DMA’s 2016 &THEN

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Marketing is becoming increasingly complex as buyers across countries and regions consume information across different, seemingly disconnected channels. Jennifer Stearns, an executive in Accenture Digital’s practice group, will share how brands are addressing and transforming their marketing across the global landscape.

Thought Leadership

Thought Leadership Transform Marketing Automation Platform Global Marketing

Marketing Change Catalysis | These Mini Case Studies Address Common Challenges

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Establishing collaborative infrastructures enabled us to pool the knowledge, resources, and perspectives of our global Marketers. This helps us make smarter, evidence-based decisions regarding our approach to marketing automation.” – Heather Lindeman, Marketing Technology Manager, CFA Institute.

Energy

Energy Transform Thought Leadership Marketing

6 Questions for Inspirational Women in Marketing Series | Part 13

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

Transform

Transform PR Marketing Marketers

Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

JULY 14, 2023

We’re gonna talk a little bit about where companies are on their data maturity curve, and what that even means, and hopefully anchor that back to, uh, some good thought leadership for our marketing audience today. Revenue Ops is responsible for three pillars: data, marketing technology tools, and processes.

Transform

Transform Marketing Marketers CRM

Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

JULY 14, 2023

We’re gonna talk a little bit about where companies are on their data maturity curve, and what that even means, and hopefully anchor that back to, uh, some good thought leadership for our marketing audience today. Revenue Ops is responsible for three pillars: data, marketing technology tools, and processes.

Transform

Transform Marketing Marketers CRM

Marketing Pro Pulse

Executive Insights: Navigating Digital Transformation and Virtual Events

Thought Leadership in Action: Top Ten BI and Data Trends for 2023

Webinars

Trending Sources

Executive Insights: Thought Leadership and Content Marketing Guidance from Michael Brenner

Webinars

Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

6 Key Steps to Global (Marketing) Domination

AI is a threat to some marketing agencies, an opportunity for others

Announcing 50 Rockstar Marketers that Made It to the Fearless 50

ITSMA Marketing Vision 2021: my Top 10 “Insanely Great” Ah Hah Moments for Marketing Leaders

The Geeks Won Part Two: New Perspectives on Data Science

CMO Spotlight | Tim Minahan - Citrix

How to Grow Your Business Beyond Your Borders

Why public relations is thriving in today’s global marketing mix

What To Do & See at DMA’s 2016 &THEN

Marketing Change Catalysis | These Mini Case Studies Address Common Challenges

6 Questions for Inspirational Women in Marketing Series | Part 13

Unprompted: Combine data with AI to turbocharge your marketing

Unprompted: Combine data with AI to turbocharge your marketing

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