Rock Content

MARCH 15, 2023

However, when we are talking about global marketing, it can get even more difficult. Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global. Help the rest of the business globalize.

Global Marketing 98

Global Marketing eBook Marketing Marketers 98

Martech

JULY 12, 2024

Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape. In the U.S.,

Transform 110

Transform User-Generated Law Marketing Mix 110

Marketing Insider Group

JUNE 9, 2020

A modern CMO needs a lot more than just marketing skills. In Chapter 4 of Mean People Suck , I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products.

CMO 144

CMO Transform Advertisers Advertising 144

Doug Garnett

FEBRUARY 21, 2025

Then, in the final post, we engage full battle based on the excellent research from the Ehrenberg Bass Institute (EBI) which started the controversy yet disagree with both EBI’s conclusions AND traditional marketer conclusions based on what we have learned from complexity. That was a serious omission.

Energy 59

Energy Transform Product Shoppers 59

Martech

AUGUST 11, 2021

That marketing automation would take away all the tedious, repetitive marketing tasks that marketers hated, freeing them up to focus on more creative and strategic projects. Marketing automation does automate some activities, of course, but marketers still find themselves bogged down in Excel spreadsheets and cleaning up data.

CRM 111

CRM Retail Global Marketing Customer Journey 111

Adobe Experience Cloud Blog

APRIL 14, 2016

In my opinion, the biggest mistake marketers today make is not tracking key performance indicators back to corporate business objectives. If you continue to collect traditional marketing metrics such as opens and clicks to support your decision-making, you may very well be setting yourself up to be excluded from a seat at the revenue table.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Martech

SEPTEMBER 30, 2022

How we consume media has shifted dramatically in just a few years, making us more resistant to traditional marketing techniques. An overview of disruptive marketing. Disruptive marketing itself is changing as the way of thinking about marketing evolves.

Gen Z 121

Gen Z Marketing Marketers User-Generated 121