Martech

APRIL 8, 2022

While IT software and services represented 7% of marketing investment in 2021, it will drive 14% of the dollar growth from 2021 to 2025 – by far the most of any industry. It has been a big beneficiary of the digital transformation spurred by the pandemic. US Companies spend the most on marketing – $1.4

Transform 113

Transform Global Marketing Retail Marketing 113

Litmus

OCTOBER 5, 2021

Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. Marketing’s new mandate is to be the driving force to which an organization turns to achieve its objectives. The evolution of the CMO. 5 essential CMO pivots.

CMO 107

CMO Transform B2C Marketing 107

Marketing Insider Group

JANUARY 4, 2021

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. We have come a very long way! Today, webinars are more important than ever.

Transform 140

Transform Communications Education Global Marketing 140

Adobe Experience Cloud Blog

OCTOBER 23, 2019

A number of bright marketers are willing to get out of their comfort zone and take charge of their career development. At Adobe, we understand that it takes a lot of courage and passion to challenge the status quo and transform how you engage your audience. Abhishek Chandra , Marketing Ops Manager, WundermanMSC.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Hootsuite

JANUARY 18, 2023

Social media management is a largely untapped and growing $28 billion global market opportunity, and Hootsuite is critical in helping customers tell their stories and connect with others, all while providing meaningful insights to the very people it connects. Change in this industry is constant, which is, in part, what drew me here.

Transform 94

Transform Global Marketing Social Media Marketing Management 94

Martech

DECEMBER 13, 2022

Number one, an ineffective martech stack is incomplete,” said Darrell Alfonso, global marketing operations for Amazon Web Services at The MarTech Conference. Dig deeper: What is digital transformation? These three steps will come in handy when navigating the complicated landscape of over 10,000 martech companies.

Transform 101

Transform Customer Journey CRM Fashion 101

Martech

DECEMBER 10, 2021

Our CX Trends Report found that 49% of global marketers have created more content for customer engagement in 2021 compared to previous years to fulfill new customer behaviors. 54% of global marketers found that increasing personalization efforts led to more engagement with consumers.

Customer 96

Customer Transform Global Marketing Customer Journey 96

Martech

MAY 31, 2024

If his prediction holds true, are marketing agencies headed for an extinction event in which some survive but many are wiped out, like the dinosaurs at the end of the Cretaceous period? Today’s less profitable offerings — paid ads and social media — are highly likely to be automated by AI and even less profitable than they are today.

Transform 115

Transform Thought Leadership User-Generated SEO 115

Martech

JULY 25, 2023

A recent Salesforce State of Marketing survey found that marketers have adopted an average of four collaboration technologies to facilitate digital-first communication and unify their global marketing teams. One part of the remedy, they concluded, is the adoption of more sophisticated work management tools.

Management 85

Management Transform Whitepaper Marketing 85

Martech

FEBRUARY 25, 2022

Agile marketing is more than just a process, so aligning leaders on the mindset shift that needs to happen will be critical to your success. You’ll want to understand the scope of your agile marketing transformation and everyone impacted by it. Culture change must be the primary driver for prolonged and lasting success.

Transform 98

Transform Marketing Marketers Global Marketing 98

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

Transform 105

Transform PR Marketing Marketers 105

Duct Tape Marketing

JULY 23, 2020

billion as they transformed Cree from a start-up into a global market leader with 6,500 employees worldwide. billion as they transformed Cree from a start-up into a global market leader with 6,500 employees worldwide. He has seen what it takes to make the impossible, possible.

Transform 94

Transform Global Marketing Product Marketers 94

Martech

JULY 12, 2024

Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape. In the U.S.,

Transform 83

Transform User-Generated Law Marketing Mix 83

Use Insider

NOVEMBER 18, 2024

On the topic of AI, a recent McKinsey report predicts that Generative AI will drive productivity gains that exceed 10% of global marketing spending – which roughly amounts to $460 billion worldwide.

Retail 52

Retail Customer Health Customer Journey 52

Marketing Insider Group

JANUARY 30, 2023

After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function. Rise of Derivative and Synthetic Data: data are derived and aggregated, transformed, and synthetic data comes from machine-generated data and via algorithms.

Thought Leadership 96

Thought Leadership Transform eBook Analytics 96

Marketing Insider Group

AUGUST 10, 2020

Q: Eric, we have seen unprecedented change during a COVID19 global pandemic and everything from accelerated digital transformation, physical events moving to virtual and people working from home. We look forward to hearing more in the future as ABM continues to both transform and increase in importance.

Transform 137

Transform CMO Marketing Marketers 137

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. The post The Geeks Won Part Two: New Perspectives on Data Science appeared first on Marketing Insider Group.

Transform 145

Transform Analytics Thought Leadership Global Marketing 145

Adobe Experience Cloud Blog

MAY 3, 2019

Unlike in the past when big corporate brands ruled the global business realm, small businesses are currently steering the business forward across the world. The digital revolution has transformed the way business is done. How can businesses expand to global markets? Today, it’s easy. Export fees and tariffs.

Logistics 133

Logistics Transform Law Global Marketing 133

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91 billion in 2028.

Customer 97

Customer B2C Transform Retail 97

Marketing Insider Group

JUNE 8, 2020

I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”.

Thought Leadership 103

Thought Leadership Content Marketing Transform CMO 103

Set Up

APRIL 21, 2022

He then worked for Procuri as their SVP of Global Marketing where he learned about the emerging concept of “software as a service.” The CMO leads the global marketing team on everything including brand, demand generation, and customer advocacy. Ariba, a SAP Company, soon acquired Procuri and made Minahan CMO.

CMO 52

CMO Transform Thought Leadership Global Marketing 52

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation.

SEO 77

SEO Transform Gen Z PR 77

Vertical Response

MARCH 22, 2024

Remember, marketing your brand is not a one-time event but a continuous process that requires consistent effort and adaptation. Transformative Online Business Models to Consider As we delve deeper into the world of online businesses, let’s explore some transformative business models.

Affiliate Marketing 72

Affiliate Marketing Transform Shipping Education 72

Martech

OCTOBER 18, 2022

Digital out-of-home marketplace VIOOH sees the programmatic transformation of DOOH as a driver for new money from ad budgets. DPAA President & CEO Barry Frey in avatar form. Image: DPAA. Programmatic impact. It’s all experiential to them.

Gen Z 107

Gen Z Retail Transform Advertising 107

Marketing Insider Group

NOVEMBER 16, 2021

And then COVID-19 came along and threw a monkey wrench into those plans, as it did for virtually every other marketing organization on the planet. This goes hand-in-hand with the rapid growth of ABM, its greater strategic priority, and the transformation from simply a program to a core way of selling.

Thought Leadership 93

Thought Leadership Transform Marketing Marketers 93

Sprout Social

SEPTEMBER 8, 2020

There’s one session that stands out as your favorite and you’re sure the takeaways could totally transform your team, probably your business and definitely the way your business approaches and values social. You learn a ton. You take copious notes, so many that your hand cramps up.

Transform 135

Transform CMO Education Global Marketing 135

Martech

FEBRUARY 16, 2023

We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. outsourcing,” Andrews says. We’re trying to own a new and different space in the minds of our buyers.”

Transform 106

Transform Advertising Advertisers B2C 106

Set Up

NOVEMBER 21, 2023

Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing. What innovative changes are happening in the Manufacturing space? TLDR: Organizations are more informed and connected than ever before.

Manufacturing 59

Manufacturing Transform B2C Entertainment 59

Marketing Insider Group

JUNE 9, 2020

Instead, they hired a “Chief Growth Officer” – a position that was filled not by a marketer but by a sales executive, Francisco Crespo, who took on global marketing as part of his role in the face of the “fast-changing needs of our consumers, customers, system and associates around the world.”. Why CMOs Are a Dying Breed.

CMO 135

CMO Transform Advertising Advertisers 135

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 138

Analytics Marketing Marketers Global Marketing 138

Welcome Software

JULY 25, 2022

As consumer expectations skyrocket alongside rapid digital transformation, marketing creativity and execution took a big hit in the era of hybrid work. We recently surveyed over 900 global marketers to understand how exactly marketing creativity has suffered, how they overcame this struggle and the impact on teams and customers.

Transform 40

Transform Global Marketing Marketing Marketers 40

Hubspot Marketing

DECEMBER 26, 2022

This is largely due to the digital transformation and massive increase in data, which requires people who can use technology to interpret data and take action to drive a company forward. Marketing, especially digital marketing, revolves around data. The global marketing data market is projected to grow to $52.3

Copywriting 145

Copywriting Key Performance Indicator Transform Marketing 145

Litmus

MARCH 13, 2020

Check out these compelling facts and figures: Zendesk transformed the company’s email production process by empowering its global marketing team to build, test, and collaborate in one centralized system—saving the company 3 hours per email.

Customer 91

Customer Transform CMO Communications 91

Econsultancy

FEBRUARY 8, 2022

If 2020 and 2021 saw technology as a great enabler, 2022 will see it become truly transformational. Trust, expertise, credibility, quality and the ability to serve global markets. What are the key pillars of effective customer engagement for healthcare and pharma companies?

Customer 58

Customer Pharmaceutical Transform PR 58

Hubspot Marketing

DECEMBER 22, 2023

Data Analysis and Reporting AI tools automate complex data analysis and transform insights into easy-to-understand reports and compelling visualizations. Here's something to think about About 45% of marketers in our survey use generative AI for this exact purpose. They could then reshift to other marketing tasks.

Branding 117

Branding Transform User-Generated SEO 117

Welcome Software

JUNE 22, 2022

Global marketing spending took a big hit during the calamities and uncertainties of 2020. Although average company spending as a percentage of total outlays has not yet returned to pre-pandemic rates, marketing spending experienced a strong return in the last year, climbing from 6.4% Why the shift to analytics for marketers?

Analytics 40

Analytics Transform Global Marketing User-Generated 40

Marketing Insider Group

JULY 27, 2020

As the recent global COVID19 pandemic has dramatically accelerated digital transformation, what has its impact been upon the BI marketplace and how will the landscape change? The post Executive Insights: A Conversation with the “Father of Business Intelligence” Howard Dresner appeared first on Marketing Insider Group.

Transform 98

Transform Analytics Global Marketing Place 98