article thumbnail

TikTok launches AI video generation tool for marketers

Martech

This feature is already popular in TikTok’s Chinese market for live sales streams. Multilingual support : Create videos in different languages to tap into global markets. Customization : Edit and tweak videos to fit your brand’s vision. Key features: Digital Avatars: Tell your stories with customizable AI avatars.

Transform 120
article thumbnail

Top B2B vs. B2C Video Marketing Trends You Should Know [2022 Data]

Hubspot Marketing

Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. We surveyed 550 global marketers to find out. They can help you produce and measure high-impact videos that convert.

B2C 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Brands are Investing in Video Marketing On a Budget [2022 Data]

Hubspot Marketing

According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content. In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. Weigh your options.

article thumbnail

The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Field marketing is creating sales enablement content like case studies, product overviews, competitor comparisons, and more to help sales close their prospects into customers during the last stage of the buyer’s journey. Global Marketing. Global marketing is focusing on the needs of potential buyers in other countries.

article thumbnail

Content Diversification Leads to Greater Revenue Gains

Adobe Experience Cloud Blog

Marketing is an industry that has exploded in a million directions. From print advertisements grew blogging and content marketing. Television spawned the rise of video marketing on social media. From radio, we saw the advent of podcasts. And on and on and on. Which medium do you choose? People are busy.

article thumbnail

11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. Keep content current.

article thumbnail

2016 Marketing Events That Will Shine as Bright as Gold

Adobe Experience Cloud Blog

DMA and Global Marketing Conference – Oct 4 th - 7 th – Boston, MA. Vidyard’s Space Camp – October 6 th – 7 th – San Francisco, CA | How to build a strong video marketing program and incorporate it into your overall marketing strategy.