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EVP, GlobalMarketing, Usee. Book: Marketing by the Numbers. Book: Social Media Metrics: How to Measure and Optimize Your Marketing Investment. Website: Target Marketing. 18 Must-Know Marketing Analytics and Metrics Experts was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
AI translation tools provide pretty-much-immediate access to globalmarkets by quickly translating content, meaning more reach. Sounds good, doesn't it? And what if you had an AI translation tool in your CMS that could translate full webpages without requiring any copy-pasting or complex restructuring?
How can small companies with a very limited budget, time and energy on their hands compete with complete in-house content marketing departments? A: I think everyone is doing content marketing. If you are a small company with a website and a blog, you are, in a way, doing content marketing.
Work with publishers who are syndicating your whitepapers on their sites. Watch whitepaper syndication programs improve as you collectively optimize each of your sites. Over the past couple years, large customers in the technology industry have focused on what they consider emerging markets: global and SMBs.
These insights come from the GlobalMarketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. Tesla Tesla’s global branding strategy is centered around building a brand rather than selling individual products. So get your notepad open and hop in with me! You can download the full ebook here !
This data then helps to create the messaging that HP delivers in their marketing. Scott also talked about how HP is using marketing automation to set up triggers based on prospect behaviors such as attending a webinar or downloading a whitepaper.
Before the pandemic, many marketers had already been accustomed to working on initiatives that involved collaboration with people outside their own offices since many brands operate across regions or around the globe.
Perhaps there’s a whitepaper or eBook you can repurpose to serve a different audience. About Liz O’Neil Dennison – Liz is content marketing manager at Kapost, a software that allows marketers to develop, manage, distribute and analyze their content from one place. Then, brainstorm easy ways you can fill those gaps.
I usually recommend clients create one slide per quarter and provide a high-level list of content by different formats, such as whitepapers, podcasts, keynote presentations, videos, etc. This can also be launch-driven if the company has major product launches coming up.
Marketing-created content that would also benefit sales communications include: Product videos. Whitepapers, industry trends, and survey reports conducted by marketing. Product pages on the website. Product sheets. Solutions briefs. Customer success stories. Case studies. ROI reports and ROI calculators.
This could include downloading a whitepaper, attending a webinar, or visiting your website. They might know about your industry or have a general need for your type of product, but they haven’t shown specific interest in your company. Warm Leads : Prospects who have engaged with your brand somehow.
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