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18 Must-Know Marketing Analytics and Metrics Experts

Adobe Experience Cloud Blog

EVP, Global Marketing, Usee. Book: Marketing by the Numbers. Book: Social Media Metrics: How to Measure and Optimize Your Marketing Investment. Website: Target Marketing. 18 Must-Know Marketing Analytics and Metrics Experts was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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Using AI for content consistency: Dos and don'ts

Welcome Software

AI translation tools provide pretty-much-immediate access to global markets by quickly translating content, meaning more reach. Sounds good, doesn't it? And what if you had an AI translation tool in your CMS that could translate full webpages without requiring any copy-pasting or complex restructuring?

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10 Burning Content Marketing Questions Answered

Pam Didner

How can small companies with a very limited budget, time and energy on their hands compete with complete in-house content marketing departments? A: I think everyone is doing content marketing. If you are a small company with a website and a blog, you are, in a way, doing content marketing.

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Lead Generation Best Practices: Thought Leadership with The Funnelholic

Adobe Experience Cloud Blog

Work with publishers who are syndicating your white papers on their sites. Watch white paper syndication programs improve as you collectively optimize each of your sites. Over the past couple years, large customers in the technology industry have focused on what they consider emerging markets: global and SMBs.

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Global Branding Secrets: Lessons Learned From 3 World Leading Brands

Rock Content

These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. Tesla Tesla’s global branding strategy is centered around building a brand rather than selling individual products. So get your notepad open and hop in with me! You can download the full ebook here !

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B2B Magazine Digital Strategies Netmarketing Recap – San Francisco

Adobe Experience Cloud Blog

This data then helps to create the messaging that HP delivers in their marketing. Scott also talked about how HP is using marketing automation to set up triggers based on prospect behaviors such as attending a webinar or downloading a whitepaper.

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What is marketing work management?

Martech

Before the pandemic, many marketers had already been accustomed to working on initiatives that involved collaboration with people outside their own offices since many brands operate across regions or around the globe.