Using Generative AI in Sales: Pros, Cons, and Considerations According to Sellers

Are your sellers unsure about using AI in their day-to-day workflows?

Or are they eager to try but uncertain where to start?

They might be asking:

Which tasks are best suited for AI?
How will using AI affect my relationship with my customers?
With so many tools available, which ones are the most useful to me?

To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen AI well — and when to leave it out of the equation.

This report summarizes their responses, revealing:

How sellers integrate generative AI into daily tasks
Pitfalls to avoid
Top 3 valuable areas for AI tools
Top 3 areas for caution

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