SmartBrief - Marketing

JANUARY 13, 2025

If youre an executive, these are the metrics youre likely monitoring to understand the health of your business. Engagement metrics such as content likes, shares and comments (and their sentiment) paint a more nuanced picture of your brand health. Revenue, customer acquisition costs, market share. Are social media insights on that list?

Health 118

Health Customer Acquisition Education Market Research 118

Sprout Social

NOVEMBER 19, 2024

To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators. These benchmarks are useful because they put a greater focus on an influencer’s tier or size.

Gen Z 111

Gen Z Health Influencer Marketing Food 111

Sprout Social

JULY 30, 2024

As influencers become a bigger piece of the overall marketing equation, the potential losses of an activation gone wrong—from a misaligned partnership to a brand safety crisis—could be catastrophic to your brand’s health. But investing in influencers does significantly translate to revenue, making it worth the risk for many businesses.

Influencer Marketing 120

Influencer Marketing Branding Health Logistics 120

Backlinko

MARCH 25, 2025

Pet Health Pet parents take the health of their fur babies seriously, which is evident by the 72% growth of this niche over the past decade. To succeed in this space, create detailed guides on specific health conditions, prevention strategies, and nutrition advice. It also has moderate keyword difficulty (64%).

Real Estate 103

Real Estate Health Affiliate Marketing Non-Profit 103

Martech

OCTOBER 24, 2024

It wasn’t until my pending 40th birthday when a friend suggested we’d celebrate the occasion by running a triathlon, I started to seriously consider the state of my health. As I ran, I thought about how my approach to completing tasks like this has evolved in terms of efficiency and the impact on my health.

Management 114

Management Health Marketing Marketers 114

Search Engine Land

JULY 5, 2024

This suite includes tools for checking your website’s health, analyzing backlinks and conducting keyword research. Search Console is invaluable for monitoring your site’s health and identifying opportunities for improvement. You search based on a specific topic, and the results will give you a whole host of ideas.

SEO 111

SEO Health Analytics Market Trends 111

SmartBrief - Marketing

DECEMBER 18, 2024

The implications for political campaigns are apparent, but they also apply to marketers across a broad range of topics, such as policy implications, health and wellness and other newsworthy topics related to a Hispanic target market. These spaces are where news, opinions and trends drive conversation.

Gen Z 94

Gen Z Millennials Health Entertainment 94

Hubspot Marketing

MARCH 24, 2025

Analyzing health data for public health initiatives. Reviewing electronic health records (EHRs). Too often, its added more burden to clinicians instead of relieving it," said the executive director for Atlantic Health System, an org overseeing over 550 medical care sites, to Beckers Health It. Healthcare Admin U.S.

Health 73

Health User-Generated Price Manufacturing 73

Jeff Bullas

FEBRUARY 23, 2023

Greatist Niche : Mental Health/Relationships/Getting Healthier Amount : $125+ Payment Method : Unspecified Greatist is a blog focused on relationships, mental health, and life as it affects 20- and 30-somethings. They are looking for articles about mental health, relationships, and getting healthier.

Finance 360

Finance Copywriting Health User-Generated 360

Martech

AUGUST 2, 2024

Businesses should consider the impact of the natural layer in their plans to achieve optimal health for the company, society and the earth itself. To keep the system in optimal health, the success of all layers must be balanced. A culture that manages conflict well is beneficial. No layer, including commerce, should dominate.

Transform 110

Transform Marketing Plan Fashion Health 110

Buffer Marketing

NOVEMBER 12, 2024

“I started talking about the struggle of being in college with an invisible health condition that teachers and friends didn't believe,” she says. I hate to say it, but I'm a part of the community of people that just chooses not to say anything about my health issues because I'm scared of this reaction.’” 

Branding 106

Branding Health Product Management 106

Martech

AUGUST 6, 2024

Customers born just before or after the debut of the memorable Aflac Duck are known as Gen Z and are a much sought after health insurance demographic. But in an effort to promote good health, Aflac offers an annual wellness benefit. If all goes well, they could be longtime clients and not make many claims for years.

Gen Z 111

Gen Z Millennials Health Food 111

Search Engine Land

AUGUST 23, 2024

Food and beverage Health. AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories.” ” Ad categories. Here are some categories where Perplexity ads will appear: Arts and entertainment. Technology. “These ads will be accompanied by text that highlights their products,” Adweek reported.

Finance 104

Finance Food Entertainment Health 104

Litmus

OCTOBER 16, 2024

Patient lifecycle segmentation in healthcare Patient lifecycle segmentation in healthcare means meeting people where they are in their health journey, balancing education, prevention, and treatment while staying sensitive to individual needs and privacy. They’re targeting health-curious prospects who may still be hesitant to commit.

Health 92

Health Customer Journey User-Generated Marketing 92

Martech

DECEMBER 26, 2024

The Department of Health and Human Services (HHS) also released updated guidelines for hospitals and health care providers aligned with Title II. Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026.

Customer 118

Customer Direct Mail Transform Health 118

Martech

DECEMBER 11, 2024

vendor of longevity protocols, helping maintain health throughout the aging process. A big part of its business is supplying vitamins, minerals and health supplements. ” As a vendor of health-related products and services, Healthspan takes responsibility for its own knowledge base. Give us your data and we will train it.

Customer 106

Customer Health Transform Communications 106

Buffer Marketing

OCTOBER 10, 2024

icalm Health What is icalm : icalm Health offers a ready-made drink to customers to silence the stress in their nervous system. I found icalm Health’s color scheme to be the most engaging and true-to-brand in this list of About Us page examples. This is an A+ page template structure you can easily replicate.

Non-Profit 119

Non-Profit Health Food Energy 119

Martech

DECEMBER 3, 2024

Health and beauty (34%). Commerce media platform Criteo saw a 14% surge in online transactions in the first 12 hours of Cyber Monday over the same period last year. Cyber Monday discounts averaged 29% in the U.S., up 2% over last year, according to Salesforce. The highest discounts on Cyber Monday were found in: General apparel (39%).

Shoppers 114

Shoppers eCommerce Retail Health 114

Martech

OCTOBER 31, 2024

Alembic launched a Brand Health Daily Sentiment Tool that provides daily brand insights, contextual insights, competitive benchmarking and proactive trend analysis. Infiniscape launched a Social Media Audit Tool that provides advanced data analysis, AI-assisted recommendations, content theme analysis and hashtag optimization.

Health 109

Health Advertising Advertisers Analytics 109

SmartBrief - Marketing

NOVEMBER 11, 2024

At The Shipyard, our extensive work in the mental health space has taught us a fundamental truth: “Communication can cure.” More importantly, they fulfill their deeper purpose, serving as beacons of hope that make promises of improved lives and better tomorrows.

Promotion 111

Promotion Branding Health Communications 111

Hubspot Marketing

AUGUST 13, 2024

Leaning into these shifts is critical for the long-term health of your business. Just look at the shifts in popularity we've seen across social media platforms, or how content consumption habits have changed in the last decade. (My My podcast consumption rose so much in the last three years that I had to just start my own show.)

SEO 119

SEO Transform User-Generated Health 119

illumin

NOVEMBER 12, 2024

Health Insurance Portability and Accounting Act (HIPAA) : HIPPA is one of the most well-known privacy laws in the US. This law governs the collection and use of personal health information. These include: Privacy Act Of 1974: This law determines how data can be collected and used by federal agencies.

Law 98

Law Advertising Advertisers Health 98

Search Engine Land

OCTOBER 2, 2024

This “inspect campaign setup, assess account health, diagnose where attention is needed, and propose what to do next, all activated via simple conversational engagement.” Microsoft will also launch two new generative AI features in pilot this month: Diagnostics. ” Performance snapshot. ” Why we care.

Transform 99

Transform Health User-Generated Advertising 99

Jeff Bullas

MARCH 15, 2023

That purpose is to give it a human face (user interface) that provides an intuitive and natural way for people to interact with machines, opening up a whole new world of possibilities for customer service, content creation, mental health support, language translation, and so much more. Its possibilities are almost infinite.

Health 202

Health User-Generated Transform Education 202

Martech

AUGUST 19, 2024

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance.

Finance 105

Finance User-Generated Health SEO 105

Hubspot Marketing

DECEMBER 16, 2024

With AI, I was able to: Analyze email performances and open rates to see what worked with my target audience and what didn't Compile analytics to determine the health of my campaigns Quickly clean my email lists Send personalized, segmented content.

Marketing Strategy 112

Marketing Strategy Health Marketing Marketers 112

Sprout Social

FEBRUARY 11, 2025

Nicholas Charlier, Head of Global Community and Education at Vivobarefoot, explains: We’re a footwear company, but we’re really trying to drive awareness, engagement and connection with natural health. Our brand sentiment conveys how people feel about their own health journeys, and the role Vivobarefoot plays in them.

Branding 78

Branding Health Education User-Generated 78

Sprout Social

NOVEMBER 26, 2024

Claims of health benefits or results need to be supported by proof. In 2023, the FTC issued warning letters to TikTok and Instagram health influencers who failed to disclose paid endorsements for artificial sweeteners and sugary foods. Only share genuine experiences. There is also the risk of consumer backlash.

Gen Z 121

Gen Z Influencer Marketing Health Promotion 121

Martech

JANUARY 23, 2025

Our largest competitor was focusing so hard on traffic that they couldnt even rank for MH keywords.

SEO 110

SEO Health Content Marketing Management 110

Martech

AUGUST 19, 2024

Dig deeper: 22 must-have reports for measuring CRM health The 6 high-churn personas marketers need to watch closely There are at least six high-churn personas marketers and sales teams need to watch closely. But I didn’t know as much about high-churn personas. So I looked into what they are and how marketers can mitigate their impact.

Price 114

Price Health CRM Retail 114

Jeff Bullas

JANUARY 24, 2023

However, breaks are essential for both your physical and mental health. Exercise is essential for your health as well as your productivity. Take time to improve your health. Not taking breaks When you work from home, it can be easy to get caught up in your work and forget to take breaks.

Product 252

Product Energy Health Copywriting 252

Search Engine Land

AUGUST 28, 2024

The new offerings include: Tag Diagnostics : Provides at-a-glance view of account health. Google announced Tag Diagnostics and a new consent management setup, both designed to streamline first-party data collection and utilization. Alerts users to potential measurement issues.

Health 88

Health Analytics Advertising Advertisers 88

Martech

JANUARY 2, 2025

In a presentation at the Fall MarTech Conference , Julie Jones, product manager at Baylor Scott & White Health, demonstrated for marketers how to create an actionable list of events they need to track and the reports they need to create to eliminate customer friction points.

Analytics 113

Analytics Customer Health Management 113

Martech

FEBRUARY 3, 2025

Start with quarterly assessments of tool usage, integration health and business impact. Integration health scores. Dig deeper: The impact of martech on company value A framework for continuous evolution Success requires systematic evaluation of your stack against evolving market needs. Make decisions based on data, not inertia.

Transform 95

Transform Finance Marketing Automation Platform Health 95

Hubspot Marketing

NOVEMBER 20, 2024

And sure, there’s the legal side — many industries require it — but beyond that, it's about proactively looking out for the health and safety of everyone involved. Many industries require businesses to conduct and update these assessments regularly to meet health and safety standards. But compliance is only one side of the coin.

Manufacturing 105

Manufacturing Finance Health New Technology 105

Marketing Insider Group

MARCH 18, 2025

Target health-conscious professionals on Instagram. What motivates them to take action? Discounts, exclusivity, convenience? Use audience data from Google Analytics, social media insights, or past ad campaigns. Example: Selling high-end fitness gear? Running a local law firm? Pick the Right Platforms Every platform has different strengths.

Marketing Strategy 107

Marketing Strategy User-Generated Law Health 107