Remove Health Remove Influencer Marketing Remove Market Research
article thumbnail

3 emerging influencer trends that marketers should watch

SmartBrief - Marketing

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

article thumbnail

Top 7 Ecommerce Podcasts You Should Listen to in 2022

Hubspot Marketing

This includes everything from ads and crowdfunding to market research and ambassador programs. It was specifically created with this audience in mind to help them with all aspects of running a successful DTC business, such as website conversion, paid media, brand awareness, influencer marketing, ads, and more.

eCommerce 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 social listening services you can offer your clients

Sprout Social

Product & content research. Influencer marketing research. Product & content research. At B Squared, our marketing mantra is “Think Conversation, Not Campaign.” Influencer marketing research. Brand health. Let’s start by looking at services for industry intelligence.

article thumbnail

8 top influencer analytics tools to boost your campaign ROI in 2024

Sprout Social

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

Analytics 127
article thumbnail

Social media listening examples that will help you unearth better insights

Sprout Social

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Social listening can help you unearth relevant influencers to partner with. What did they post about?

Health 143
article thumbnail

Everything you need to know about online reputation management

Sprout Social

For example, Cummins, a global leader in power solutions, uses Sprout’s social listening tools to monitor their brand health and reputation across major social networks in real time. An endorsement from an influencer within your target market can have the same impact as positive media coverage, if not more.

article thumbnail

How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. These insights help brands personalize content for marketing and advertising.