Martech

DECEMBER 18, 2024

They are especially influenced by values such as: Environmental responsibility. Mental health. Over 60% of Gen Zers prioritize mental health and personal well-being. While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away.

Gen Z 107

Gen Z Transform Health Entertainment 107

SmartBrief - Marketing

DECEMBER 18, 2024

The implications for political campaigns are apparent, but they also apply to marketers across a broad range of topics, such as policy implications, health and wellness and other newsworthy topics related to a Hispanic target market. These spaces are where news, opinions and trends drive conversation.

Gen Z 96

Gen Z Millennials Health Entertainment 96

Sprout Social

APRIL 21, 2025

Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising.

Branding 92

Branding Finance Fashion Health 92

Sprout Social

JANUARY 9, 2023

Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market , there’s no shortage of creators to work with. What is a micro-influencer? Micro-influencers charge lower rates.

Influencer Marketing 145

Influencer Marketing Health Marketing Marketers 145

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Sprout Social

APRIL 8, 2025

Influencers and creators have moved beyond social media and become deeply embedded in our culture. As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing. Bonus Resource: Streamline your influencer marketing strategy with our ultimate toolkit.

Branding 107

Branding Tentpole Entertainment Transform 107

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

Influencer Marketing 140

Influencer Marketing Customer Journey Health Marketing 140

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Influencer Marketing 145

Influencer Marketing Entertainment Marketing Marketers 145

Sprout Social

JULY 15, 2022

YouTube is the second most popular platform for influencer marketing, with 70% of marketers agreeing it’s an important part of their influencer marketing strategy. Why use YouTube influencer marketing? 6 types of YouTube influencer marketing campaigns with examples.

Influencer Marketing 141

Influencer Marketing Branding Marketing Marketers 141

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? If you’re running a D2C business or considering it, familiarize yourself with D2C marketing strategy. Image Source 5. Invest in paid ads.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Adobe Experience Cloud Blog

MAY 11, 2015

Digital influencers are leaders within their communities, with powerful social networks and industry-wide credibility. This means that they can be a critical part of your marketing strategy. So how do you go about reaching these influencers? What are the key steps in formulating a solid influencer marketing campaign?

Influencer Marketing 134

Influencer Marketing Thought Leadership Marketing Marketers 134

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer Marketing 126

Influencer Marketing Price Analytics Marketing 126

Marketing Insider Group

FEBRUARY 19, 2020

But employee branding takes influencer marketing to a whole new level. Influencer marketing works best when the influencer is a big shot in a company’s own industry. Which is why we here at Marketing Insider Group believe that employee branding is B2B’s answer to influencer marketing.

Influencer Marketing 111

Influencer Marketing Branding Finance Marketing 111

Buffer Marketing

FEBRUARY 6, 2025

This marketing strategy might provide better results in the short-term but needs to be supplemented with organic content to achieve best results over the long-term. The best TikTok marketing strategy is combining organic and paid efforts. TikTok influencer marketing Influencer collaborations are all the rage on TikTok.

SEO 110

SEO Real Estate User-Generated Promotion 110

Sprout Social

SEPTEMBER 26, 2024

As Swehl co-founder Elizabeth Myer puts it, “We joke that a women’s health brand can only dream of having their ad pulled. Swehl’s Just Add Milk campaign is a potent reminder of the opportunity influencer marketing offers for skyrocketing brand awareness when done well. The would-be crisis became a PR triumph.

PR 90

PR Influencer Marketing Marketing Marketers 90

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 136

Marketing Strategy Manufacturing PR Marketing 136

Rock Content

AUGUST 14, 2023

As much as it is already a well-established tactic within a Digital Marketing strategy, there are still many people wondering what influencer marketing is. Influencers are already part of the daily lives of those on the web, especially in social media. What Is Influencer Marketing? million followers.

Influencer Marketing 98

Influencer Marketing Fashion Promotion Marketing 98

Sprout Social

SEPTEMBER 16, 2024

This article will guide you on how to use AI for social media and overcome these challenges to leverage AI in your marketing strategy. We’ll explore practical ways to integrate AI, from content creation and audience engagement to influencer marketing and customer support.

User-Generated 105

User-Generated Influencer Marketing Management Health 105

Sprout Social

SEPTEMBER 25, 2024

As brands rush to TikTok and Instagram for influencer marketing , don’t forget: Facebook’s billions of users aren’t going anywhere. With less competition on Facebook, you can score better deals with influencers and gain more visibility for your brand. What is Facebook influencer marketing?

Influencer Marketing 90

Influencer Marketing Marketing Marketers User-Generated 90

Sprout Social

MARCH 18, 2025

This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth. While its well-established that influencers increase awareness, a Q1 2025 Sprout Pulse Survey also found that social teams say influencer marketing drives revenue.

Health 61

Health Influencer Marketing Food Retail 61

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? What exactly is an ecommerce marketing strategy?

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Sachs Marketing Group

MAY 1, 2024

Mental health professionals must leverage Mental Health Awareness Month in their May marketing strategy. This not only boosts their visibility and combats stigma but also educates the public on crucial mental health issues. Related: The Ultimate Guide to Social Media Marketing for Therapists 2.

Health 52

Health Transform Education Marketing 52

Hubspot Marketing

JULY 8, 2019

Even though influencer marketing is a well-known marketing channel by now, it's always important to reiterate that your customers trust the opinions of others -- and that majorly impacts buying decisions. Determining your target audience will ensure that your audience is similar to that of your influencer's.

Branding 145

Branding Influencer Marketing Health User-Generated 145

Rock Content

JULY 14, 2020

As much as it is already a well-established Digital Marketing strategy, there are still many people wondering what influencer marketing is. Influencers are already part of the daily lives of those on the web, especially in social media. What is influencer marketing? What are influencers?

Influencer Marketing 72

Influencer Marketing Promotion Marketing Marketers 72

Businesses Grow

JANUARY 9, 2023

My new book is called Belonging to the Brand: Why Community is the Last Great Marketing Strategy. Today I’ll share a few key ideas from this eye-opening book that will prove this is a vital resource that is worth buying, sharing, and incorporating into your marketing strategy. Mental health crisis.

Health 142

Health Marketing Marketers B2C 142

Sprout Social

NOVEMBER 14, 2023

Creating an authentic influencer marketing strategy brings trusted voices into your content, too. In fact, according to a Q3 2023 Sprout Pulse Survey, 47% of marketers say enhancing brand authenticity and trust is the most valuable opportunity with influencer marketing. Take L.L.Bean’s social pause.

Gen Z 138

Gen Z Influencer Marketing Health Marketing 138

Neil Patel

AUGUST 5, 2021

The health and fitness industry is worth over $96 billion dollars. For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. The health and fitness industry is hugely saturated. 4 Unique Attributes of Fitness Advertising.

Advertising 141

Advertising Advertisers Health User-Generated 141

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

Analytics 127

Analytics Influencer Marketing Health eCommerce 127

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding 136

Branding Fashion COS Food 136

Neil Patel

AUGUST 9, 2021

Truth in Advertising is a group of laws that covers: false or misleading health claims funeral advertising fraudulent or deceptive gift card practices being upfront with customers by not using misleading endorsements. When Using Influencers, Comply With the Endorsement and Testimonials Rules Outlined by the FTC.

Law 137

Law Non-Profit Health Advertisers 137

Martech

AUGUST 11, 2021

These opinions are a valuable resource to protect your brand health, detect emerging trends, and keep a watchful eye on competitors’ performance with consumers. First and foremost, you need the capacity for robust brand health benchmarks. This is particularly the case for brand health benchmarks – and even setting alerts.

Branding 135

Branding Health Analytics User-Generated 135

Buffer Marketing

APRIL 24, 2024

Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly. Paid social media can take various forms, such as sponsored posts, display and video ad campaigns, or influencer partnerships.

User-Generated 127

User-Generated Health Social Media Marketing Thought Leadership 127

Buffer Marketing

JANUARY 31, 2024

View this post on Instagram A post shared by Actually Healthy - Your AI Health Butler (@actuallyhealthy.app) Around the same time, I had an idea to demonstrate how users can have a conversation with the AI in the app and filming reaction videos to the different ways it can support health goals.

Health 23

Health Advertisers Advertising Promotion 23

Neil Patel

SEPTEMBER 1, 2021

Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Let me show you why a strategy is so important and help you figure out how to reach those valuable business prospects. Why Do You Need a B2B Content Marketing Strategy? How to Create a B2B Content Marketing Strategy.

B2C 144

B2C User-Generated Content Marketing Marketing Strategy 144

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. So, how do you turn these insights into strategies for influencer marketing success

Gen Z 130

Gen Z Branding Fashion Food 130

Marketing Insider Group

NOVEMBER 23, 2020

Marketing automation tools can help you to increase your reach without any extra effort. You can’t optimize your content reach without making sure your content marketing strategy is solid from the very start. For example, health and medical sites attract over 87% of their visitors by search. Improve SEO. Source: [link].

Thought Leadership 145

Thought Leadership Promotion SEO User-Generated 145

Marketing Insider Group

JULY 31, 2023

They need more advanced marketing assets that stand out from the competition. The Need for Industry Experts From the days of patent medicine hucksters to print ads touting the health benefits of cigarette smoking, consumers have long been the target of unreliable marketing content. Today they’re more likely to find it online.

Health 98

Health PR Food Marketing 98