Search Engine Land

SEPTEMBER 6, 2023

Outreach uses tactics from influencer marketing and digital PR to secure links. Dig deeper: Digital PR vs. manual link building: Adapting to the modern search landscape 3. Passive PR You can get these links by answering requests for sources or experts. Get creative with the add-ons to convince them to link back.

PR 127

PR SEO Health Influencer Marketing 127

Marketing Insider Group

JULY 31, 2023

They need more advanced marketing assets that stand out from the competition. The Need for Industry Experts From the days of patent medicine hucksters to print ads touting the health benefits of cigarette smoking, consumers have long been the target of unreliable marketing content. Today they’re more likely to find it online.

Health 98

Health PR Food Marketing 98

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. These insights help brands personalize content for marketing and advertising.

Marketing Strategy 137

Marketing Strategy Manufacturing PR Marketing 137

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. BuzzSumo also has a robust influencer marketing tool.

Branding 136

Branding Price Influencer Marketing Transform 136

Adobe Experience Cloud Blog

JANUARY 18, 2017

Creating effective backlinks now requires engaging content, influencer marketing , and at least little bit of PR savvy. Accordingly, a modern keyword strategy needs user intent research, content marketing experience, and a working knowledge of Google’s ranking priorities.

SEO 123

SEO Thought Leadership User-Generated PR 123

Neil Patel

NOVEMBER 25, 2020

After countless upbeat entries about how people loved working for the company, it was discovered that the trip was paid for by Walmart and the entire thing was a campaign created and managed by the company’s PR firm. Which Emotions Attract the Most Marketing Engagement in Content?

Marketing 145

Marketing Marketers Health Manufacturing 145

Hubspot Marketing

NOVEMBER 25, 2019

In 2019, there are a number of artificial intelligence-driven programs that can vastly improve how we use social media for marketing. As the Director of Marketing AI Institute and a senior consultant at PR 20/20, I've frequently written and spoken about AI implementation. And, they're actually somewhat affordable to implement.

Price 145

Price User-Generated Social Media Marketing Management 145

Sprout Social

MARCH 9, 2022

Single Tweets and community conversations impact the real world—from influencing what film gets honored at the Oscars , to causing a 2500% increase in app downloads. But its ability to influence markets is what makes social media for investor relations so crucial. The impact of social media on the world is here to stay.

Retail 107

Retail Gen Z Thought Leadership Health 107

Sprout Social

AUGUST 23, 2022

The brand has provided talking points and instructions to the creator (think: influencer or brand ambassador content). These types of videos are common among beauty and skincare brands where creators unbox PR packages on camera. The creator is making a video to highlight a brand and earn affiliate revenue.

Real Estate 105

Real Estate Promotion PR Entertainment 105

Content Marketing Institute

APRIL 25, 2018

HANDPICKED RELATED CONTENT: Setting Content Free: How Health Catalyst Gets Results With Ungated Content. HANDPICKED RELATED CONTENT: How Tom’s of Maine Found Success in Micro-Influencer Marketing. Proactively reach out to influencers. Yes, it does take some time to reach out to influencers, but it’s worth it.

PR 109

PR B2C Promotion Health 109

Hootsuite

SEPTEMBER 6, 2023

When explaining your plan, include budget for content creation, software and tools, paid social media campaigns and influencer marketing as well as training and development. What strategy do you use to connect and build relationships with influencers? First, you’ve got to find the right influencers.

Management 126

Management Social Media Marketing Communications Analytics 126

Content Marketing Institute

JULY 24, 2018

I also would use a portion of the budget to get into influencer marketing , primarily finding those with big followings who align with our brand and creating a campaign that we can bring them in on to help create a win-win situation for both of us. Courtney Cox Wakefield , manager, digital marketing, Children’s Health.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Hootsuite

JULY 17, 2023

NetBase NetBase Quid is a social media analytics platform that provides consumer and market intelligence to help you stay on top of consumer sentiment and better manage brand health and crises. Best for: Connecting and tracking your influencer marketing and social strategy initiatives in one place.

Price 97

Price Social Media Marketing eCommerce CRM 97

Unbounce

JUNE 6, 2023

James is our AI enhanced creative director who runs an in-house content and PR shop. It advised us to do influencer marketing and it also advised us to do a social media campaign. Unbounce is a landing page builder with AI technologies to help you build landing pages and optimize, and lots of other very cool AI tools.

Marketing 126

Marketing Marketers Entertainment Transform 126

Power Digital Marketing

MARCH 30, 2020

Email Marketing During the COVID-19 Crisis. Content Marketing During the COVID-19 Crisis. Social Media Marketing During the COVID-19 Crisis. Influencer Marketing During the COVID-19 Crisis. Paid Search Marketing During the COVID-19 Crisis. Amazon Marketing During the COVID-19 Crisis. Baby Supplies.

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Exposure Ninja

OCTOBER 16, 2023

TikTok would be an ideal place to market your product, with ads across other social media platforms, influencer marketing campaigns and potentially a more playful tone of voice and website. Image Source Compare this with luxury dental brand Marashi Oral Health, with toothbrushes priced from $275.

Price 52

Price Promotion Marketing Marketers 52

Search Engine Land

JULY 1, 2024

Like Google, TikTok’s algorithm is designed to give people what they want and clearly, people want to know how to use turmeric soaps and products for all things skin health. Turmeric retailers who haven’t caught on yet are missing out on a huge opportunity to expand from health and wellness into beauty.

SEO 106

SEO PR User-Generated Shoppers 106

Exposure Ninja

JULY 6, 2023

Understand Your Audience The foundation of any B2C marketing campaign is a good understanding of your audience. There’s no point in sharing mental health content on social media if you don’t care for employee health or sharing recycling tips if nothing is happening in the office to reduce waste.

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Econsultancy

DECEMBER 1, 2021

Electronics company Philips has partnered with Movember to support its mission to improve men’s health, whether that be mental health and suicide prevention or awareness of common cancers. PR Week has confirmed that John Lewis’ Unexpected Guest ad outstripped its rivals for the most mentions (35.2%

Gen Z 52

Gen Z Health Retail Millennials 52

Backlinko

MAY 14, 2024

There you can check your Site Health score—this is like a grade for your website’s overall SEO health. Consider Influencer Marketing Collaborate with micro-influencers in your niche to take advantage of their audiences. These are influencers with 1,000 to 100,000 followers.

PR 113

PR Customer loyalty User-Generated SEO 113