Hootsuite

SEPTEMBER 6, 2023

When explaining your plan, include budget for content creation, software and tools, paid social media campaigns and influencer marketing as well as training and development. What strategy do you use to connect and build relationships with influencers? First, you’ve got to find the right influencers.

Management 116

Management Social Media Marketing Communications Analytics 116

Adobe Experience Cloud Blog

JANUARY 18, 2017

Creating effective backlinks now requires engaging content, influencer marketing , and at least little bit of PR savvy. Accordingly, a modern keyword strategy needs user intent research, content marketing experience, and a working knowledge of Google’s ranking priorities.

SEO 123

SEO Thought Leadership User-Generated PR 123

Marketing Insider Group

JULY 31, 2023

They need more advanced marketing assets that stand out from the competition. The Need for Industry Experts From the days of patent medicine hucksters to print ads touting the health benefits of cigarette smoking, consumers have long been the target of unreliable marketing content. Today they’re more likely to find it online.

Health 90

Health PR Food Marketing 90

Content Marketing Institute

JULY 24, 2018

I also would use a portion of the budget to get into influencer marketing , primarily finding those with big followings who align with our brand and creating a campaign that we can bring them in on to help create a win-win situation for both of us. Courtney Cox Wakefield , manager, digital marketing, Children’s Health.

Whitepaper 108

Whitepaper Content Marketing Direct Mail User-Generated 108

Power Digital Marketing

MARCH 30, 2020

Email Marketing During the COVID-19 Crisis. Content Marketing During the COVID-19 Crisis. Social Media Marketing During the COVID-19 Crisis. Influencer Marketing During the COVID-19 Crisis. Paid Search Marketing During the COVID-19 Crisis. Amazon Marketing During the COVID-19 Crisis. Baby Supplies.

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. BuzzSumo also has a robust influencer marketing tool.

Branding 118

Branding Price Influencer Marketing Analytics 118

Sprout Social

AUGUST 23, 2022

The brand has provided talking points and instructions to the creator (think: influencer or brand ambassador content). These types of videos are common among beauty and skincare brands where creators unbox PR packages on camera. The creator is making a video to highlight a brand and earn affiliate revenue.

Real Estate 101

Real Estate Promotion PR Entertainment 101

Exposure Ninja

JULY 6, 2023

Understand Your Audience The foundation of any B2C marketing campaign is a good understanding of your audience. There’s no point in sharing mental health content on social media if you don’t care for employee health or sharing recycling tips if nothing is happening in the office to reduce waste.

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Sprout Social

SEPTEMBER 26, 2024

The would-be crisis became a PR triumph. As Swehl co-founder Elizabeth Myer puts it, “We joke that a women’s health brand can only dream of having their ad pulled. Swehl’s Just Add Milk campaign is a potent reminder of the opportunity influencer marketing offers for skyrocketing brand awareness when done well.

PR 72

PR Influencer Marketing Marketing Marketers 72

Hootsuite

JULY 17, 2023

NetBase NetBase Quid is a social media analytics platform that provides consumer and market intelligence to help you stay on top of consumer sentiment and better manage brand health and crises. Best for: Connecting and tracking your influencer marketing and social strategy initiatives in one place.

Price 79

Price Social Media Marketing eCommerce CRM 79

Exposure Ninja

OCTOBER 16, 2023

TikTok would be an ideal place to market your product, with ads across other social media platforms, influencer marketing campaigns and potentially a more playful tone of voice and website. Image Source Compare this with luxury dental brand Marashi Oral Health, with toothbrushes priced from $275.

Price 52

Price Promotion Marketing Marketers 52

Unbounce

JUNE 6, 2023

James is our AI enhanced creative director who runs an in-house content and PR shop. It advised us to do influencer marketing and it also advised us to do a social media campaign. Unbounce is a landing page builder with AI technologies to help you build landing pages and optimize, and lots of other very cool AI tools.

Marketing 126

Marketing Marketers Entertainment Transform 126

Hubspot Marketing

NOVEMBER 25, 2019

In 2019, there are a number of artificial intelligence-driven programs that can vastly improve how we use social media for marketing. As the Director of Marketing AI Institute and a senior consultant at PR 20/20, I've frequently written and spoken about AI implementation. And, they're actually somewhat affordable to implement.

Price 144

Price User-Generated Social Media Marketing Management 144

Content Marketing Institute

APRIL 25, 2018

HANDPICKED RELATED CONTENT: Setting Content Free: How Health Catalyst Gets Results With Ungated Content. HANDPICKED RELATED CONTENT: How Tom’s of Maine Found Success in Micro-Influencer Marketing. Proactively reach out to influencers. Yes, it does take some time to reach out to influencers, but it’s worth it.

PR 102

PR B2C Promotion Health 102

Search Engine Land

JULY 1, 2024

Like Google, TikTok’s algorithm is designed to give people what they want and clearly, people want to know how to use turmeric soaps and products for all things skin health. Turmeric retailers who haven’t caught on yet are missing out on a huge opportunity to expand from health and wellness into beauty.

SEO 106

SEO User-Generated PR Shoppers 106

Search Engine Land

JULY 17, 2024

Example Let’s turn attention to the health and wellbeing industry, a space where products and trends emerge constantly. Trends for wider activity, such as digital PR and influencer marketing Trending means something is widely popular or a constant topic of online discussion.

SEO 98

SEO Fashion PR Influencer Marketing 98

Backlinko

MAY 14, 2024

There you can check your Site Health score—this is like a grade for your website’s overall SEO health. Consider Influencer Marketing Collaborate with micro-influencers in your niche to take advantage of their audiences. These are influencers with 1,000 to 100,000 followers.

PR 102

PR Customer loyalty User-Generated Marketing 102

Sprout Social

MARCH 9, 2022

Single Tweets and community conversations impact the real world—from influencing what film gets honored at the Oscars , to causing a 2500% increase in app downloads. But its ability to influence markets is what makes social media for investor relations so crucial. The impact of social media on the world is here to stay.

Retail 94

Retail Gen Z Thought Leadership Health 94