Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. There’s no denying the impact of influencers on social media, culture and commerce.

Influencer Marketing 113

Influencer Marketing Market Trends Gen Z Fashion 113

Adobe Experience Cloud Blog

MAY 11, 2015

What are the key steps in formulating a solid influencer marketing campaign? Let’s go over three steps to execute a flawless influencer plan! The first step is very familiar: simply determine who exactly you are selling to—not the influencers, but the people who are actually going to buy your product or service.

Influencer Marketing 134

Influencer Marketing Thought Leadership Marketing Marketers 134

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. This figure demonstrates the effectiveness of Twitter influencer marketing.

Influencer Marketing 112

Influencer Marketing Marketing Marketers Entertainment 112

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. important; }.

Influencer Marketing 145

Influencer Marketing Market Trends Non-Profit Marketing 145

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

Influencer Marketing 117

Influencer Marketing Customer Journey Health Marketing 117

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer Marketing 124

Influencer Marketing Price Analytics Marketing 124

Marketing Insider Group

FEBRUARY 19, 2020

But employee branding takes influencer marketing to a whole new level. Influencer marketing works best when the influencer is a big shot in a company’s own industry. Which is why we here at Marketing Insider Group believe that employee branding is B2B’s answer to influencer marketing.

Influencer Marketing 111

Influencer Marketing Branding Finance Marketing 111

Sprout Social

NOVEMBER 25, 2024

At the same time, they don’t always know the perfect formula to succeed with influencer marketing. In The 2024 Influencer Marketing Benchmarks Report , we found over 80% of marketers agree that influencers are an essential part of their overall social media strategy. Who should you partner with?

Influencer Marketing 78

Influencer Marketing Marketing Marketers User-Generated 78

Sprout Social

SEPTEMBER 24, 2024

Without a clear strategy when partnering with creators and influencers, you risk losing time, opportunity and resources. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Also, use tools designed for influencer discovery.

Influencer Marketing 74

Influencer Marketing Marketing Strategy Marketing Marketers 74

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 91

Influencer Marketing Transform Marketing Marketers 91

Girl Power Marketing

AUGUST 24, 2023

One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. More than 84% of influencers on Instagram are women, making them instrumental in generating a substantial portion of the revenue attributed to influencer marketing.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Rock Content

AUGUST 14, 2023

As much as it is already a well-established tactic within a Digital Marketing strategy, there are still many people wondering what influencer marketing is. Influencers are already part of the daily lives of those on the web, especially in social media. What Is Influencer Marketing? million followers.

Influencer Marketing 98

Influencer Marketing Fashion Promotion Marketing 98

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 116

Influencer Marketing Health Transform Marketing 116

Sprout Social

SEPTEMBER 25, 2024

As brands rush to TikTok and Instagram for influencer marketing , don’t forget: Facebook’s billions of users aren’t going anywhere. With less competition on Facebook, you can score better deals with influencers and gain more visibility for your brand. What is Facebook influencer marketing?

Influencer Marketing 75

Influencer Marketing Marketing Marketers User-Generated 75

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. DO: Be crystal-clear. Keep it simple.

Gen Z 102

Gen Z Influencer Marketing Health Promotion 102

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility.

Gen Z 91

Gen Z Health Influencer Marketing Food 91

Hubspot Marketing

JULY 8, 2019

Even though influencer marketing is a well-known marketing channel by now, it's always important to reiterate that your customers trust the opinions of others -- and that majorly impacts buying decisions. If you work for a SaaS platform company, odds are you won't be reaching out to Beyonce to promote your product.

Branding 144

Branding Influencer Marketing Health User-Generated 144

Rock Content

JULY 14, 2020

As much as it is already a well-established Digital Marketing strategy, there are still many people wondering what influencer marketing is. Influencers are already part of the daily lives of those on the web, especially in social media. We will discuss influencer marketing, covering topics such as: What are influencers?

Influencer Marketing 72

Influencer Marketing Promotion Marketing Marketers 72

Sprout Social

MARCH 12, 2024

For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities. Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values.

Social Media Marketing 127

Social Media Marketing Gen Z Health Marketing 127

Sprout Social

NOVEMBER 14, 2023

But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services. Kodak, for example, features photos taken by people who use their film and products.

Gen Z 134

Gen Z Influencer Marketing Marketing Marketers 134

Neil Patel

AUGUST 5, 2021

The health and fitness industry is worth over $96 billion dollars. For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. The health and fitness industry is hugely saturated. Leverage Influencer Marketing to Reach a Wider Audience.

Advertising 141

Advertising Advertisers Health User-Generated 141

Martech

DECEMBER 18, 2024

They are especially influenced by values such as: Environmental responsibility. Mental health. Over 60% of Gen Zers prioritize mental health and personal well-being. They prefer raw, unfiltered content over highly produced marketing materials. Animal welfare. They expect two-way dialogue and genuine engagement.

Gen Z 66

Gen Z Transform Health Entertainment 66

Neil Patel

AUGUST 9, 2021

Truth in Advertising is a group of laws that covers: false or misleading health claims funeral advertising fraudulent or deceptive gift card practices being upfront with customers by not using misleading endorsements. Comply with COPPA (Children’s Online Privacy Protection Act) and Other Laws About Advertising Children’s Products.

Law 137

Law Non-Profit Health Advertising 137

Buffer Marketing

JANUARY 31, 2024

What works for one product and target market isn’t necessarily going to work for another.  View this post on Instagram A post shared by Actually Healthy - Your AI Health Butler (@actuallyhealthy.app) Finding a successful Reel format has been key to getting the maximum ROI for my advertising money.

Health 24

Health Advertisers Advertising Promotion 24

Hubspot Marketing

APRIL 10, 2023

Consumers will buy products on influencer recommendations over alternatives. HubSpot Blog Research found that 17% of social media users bought a product based on an influencer’s recommendation, and this number goes up to 32% among Gen Z. Additionally, 27% of social media users follow virtual influencers.

Gen Z 123

Gen Z Health Influencer Marketing Product 123

Businesses Grow

JANUARY 9, 2023

Mental health crisis. Perhaps the most significant trend of our time is the crisis in mental health. Insights that lead to product innovation. Direct feedback on product performance. Co-created products and services. 3) Marketing that works … and heals. Our customers are literally longing to belong.

Health 141

Health Marketing Marketers B2C 141

Hootsuite

APRIL 28, 2020

A challenge that celebrates your most beloved products, qualities or promotions is likeliest to succeed. Danielle Jones, aka MamaDoctorJones, has racked up more than six million views with her videos about sexual health, pregnancy and periods. There are a few ways to partner with influencers on TikTok, including: Account takeovers.

User-Generated 145

User-Generated Transform Health Promotion 145

Hubspot Marketing

AUGUST 1, 2022

It was specifically created with this audience in mind to help them with all aspects of running a successful DTC business, such as website conversion, paid media, brand awareness, influencer marketing, ads, and more. Standout episodes: Marketing Fyre Festival, The Viral Campaign of The Decade. My First Million.

eCommerce 144

eCommerce Fashion Retail Entertainment 144

Hubspot Marketing

JUNE 13, 2023

The campaign included TV spots , influencer marketing , and signage at New York subway stations. How Ozempic's Popularity Brought Back Marketing “Weight Loss” In the 2010s, marketing weight loss had lost its appeal.

Health 129

Health Marketing Marketers Promotion 129

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Social listening can help you unearth relevant influencers to partner with.

Health 132

Health Manufacturing Thought Leadership Product 132

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

Analytics 118

Analytics Influencer Marketing Health eCommerce 118

Hubspot Marketing

JULY 30, 2023

Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. But what’s more important is that consumers are discovering new products on social media more than anywhere else. Brands swap out celebrities for micro-influencers.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding 118

Branding Fashion Food COS 118

Neil Patel

NOVEMBER 12, 2021

So, how do you make your followers stop mid-scroll on their feeds and notice your product or service? Send a product image to your followers and share a promo code in your message. A good idea is to host one right before putting your product or service on sale. Followers, however, are not enough.

User-Generated 141

User-Generated Fashion Transform Influencer Marketing 141

Hubspot Marketing

NOVEMBER 1, 2024

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup.

Manufacturing 121

Manufacturing B2C Non-Profit eCommerce 121

Martech

AUGUST 11, 2021

These opinions are a valuable resource to protect your brand health, detect emerging trends, and keep a watchful eye on competitors’ performance with consumers. First and foremost, you need the capacity for robust brand health benchmarks. This is particularly the case for brand health benchmarks – and even setting alerts.

Branding 137

Branding Health Analytics User-Generated 137

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. Use this platform to: Find the right influencers. million TikTok followers.

Gen Z 115

Gen Z Branding Fashion Food 115