Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

Influencer Marketing 125

Influencer Marketing Market Trends Gen Z Fashion 125

Sprout Social

JULY 15, 2022

YouTube is the second most popular platform for influencer marketing, with 70% of marketers agreeing it’s an important part of their influencer marketing strategy. This means that if you’re looking for a new outlet for your brand’s influencer marketing strategy , YouTube is a great place to start.

Influencer Marketing 139

Influencer Marketing Branding Marketers Marketing 139

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Influencer Marketing 144

Influencer Marketing Entertainment Marketers Marketing 144

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. important; }.

Influencer Marketing 145

Influencer Marketing Market Trends Non-Profit Marketers 145

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. This figure demonstrates the effectiveness of Twitter influencer marketing.

Influencer Marketing 119

Influencer Marketing Marketers Marketing Entertainment 119

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. With these areas in mind, let’s dig into some specific D2C marketing tips and D2C ecommerce best practices. Image Source 5.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer Marketing 123

Influencer Marketing Price Analytics Marketers 123

Buffer Marketing

FEBRUARY 6, 2025

A TikTok business account is suitable for people using the TikTok app to promote their products or services. If you’re just getting started with ads on TikTok, I’d recommend experimenting with Promote from your business account first. TikTok influencer marketing Influencer collaborations are all the rage on TikTok.

SEO 110

SEO Real Estate User-Generated Promotion 110

Sprout Social

SEPTEMBER 26, 2024

Food influencers saw an average engagement of 0.63%, while engagement rates for health influencers dropped to 0.4%. Check out the Sprout Social Influencer Directory to find influencer engagement rates in your industry. Don’t be afraid to sprinkle some cross-network promotional posts to encourage more followers.

User-Generated 118

User-Generated Food Analytics Promotion 118

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 105

Influencer Marketing Transform Marketers Marketing 105

Rock Content

AUGUST 14, 2023

As much as it is already a well-established tactic within a Digital Marketing strategy, there are still many people wondering what influencer marketing is. Influencers are already part of the daily lives of those on the web, especially in social media. What Is Influencer Marketing? million followers.

Influencer Marketing 98

Influencer Marketing Fashion Promotion Marketing 98

Vertical Response

AUGUST 5, 2024

Affiliate Marketing Affiliate marketing is another popular method where creators promote products through unique affiliate link and earn commissions on sales. The effectiveness of affiliate marketing often depends on having a suitable niche and a scalable audience.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

Sprout Social

OCTOBER 22, 2024

Growing trust in influencers and creators According to The 2024 Influencer Marketing Report , influencer trust is holding steady but growing in some pockets—especially among young consumers. Nearly 40% of Gen Z consumers trust influencers more than they did a year ago.

Gen Z 94

Gen Z Branding User-Generated Influencer Marketing 94

Girl Power Marketing

AUGUST 24, 2023

One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. More than 84% of influencers on Instagram are women, making them instrumental in generating a substantial portion of the revenue attributed to influencer marketing.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Sprout Social

SEPTEMBER 25, 2024

As brands rush to TikTok and Instagram for influencer marketing , don’t forget: Facebook’s billions of users aren’t going anywhere. With less competition on Facebook, you can score better deals with influencers and gain more visibility for your brand. What is Facebook influencer marketing?

Influencer Marketing 87

Influencer Marketing Marketers Marketing User-Generated 87

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 134

Influencer Marketing Health Transform Marketers 134

Sachs Marketing Group

MAY 1, 2024

Mental health professionals must leverage Mental Health Awareness Month in their May marketing strategy. This not only boosts their visibility and combats stigma but also educates the public on crucial mental health issues.

Health 52

Health Transform Education Marketers 52

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? Let’s start with the basics: Influencer marketing! Unfortunately, not every brand has the budget to hire Huda Kattan or Alexa Chung to help run influencer marketing campaigns. This is where smaller influencers can help.

Influencer Marketing 131

Influencer Marketing Health Price Promotion 131

Hubspot Marketing

JULY 8, 2019

Even though influencer marketing is a well-known marketing channel by now, it's always important to reiterate that your customers trust the opinions of others -- and that majorly impacts buying decisions. If you work for a SaaS platform company, odds are you won't be reaching out to Beyonce to promote your product.

Branding 145

Branding Influencer Marketing Health User-Generated 145

Rock Content

JULY 14, 2020

As much as it is already a well-established Digital Marketing strategy, there are still many people wondering what influencer marketing is. Influencers are already part of the daily lives of those on the web, especially in social media. We will discuss influencer marketing, covering topics such as: What are influencers?

Influencer Marketing 72

Influencer Marketing Promotion Marketers Marketing 72

Hootsuite

APRIL 28, 2020

A challenge that celebrates your most beloved products, qualities or promotions is likeliest to succeed. Danielle Jones, aka MamaDoctorJones, has racked up more than six million views with her videos about sexual health, pregnancy and periods. partnered with influencers on a #TooSickToBeSick campaign. Make it fun. Endorsements.

User-Generated 145

User-Generated Transform Health Promotion 145

Hubspot Marketing

JUNE 13, 2023

These injectable drugs promote insulin sensitivity to lower blood sugar levels and suppress appetite. The campaign included TV spots , influencer marketing , and signage at New York subway stations. How Ozempic's Popularity Brought Back Marketing “Weight Loss” In the 2010s, marketing weight loss had lost its appeal.

Health 129

Health Marketing Marketers Promotion 129

Marketing Insider Group

NOVEMBER 23, 2020

You need to promote that content to ensure it reaches as many pairs of eyes as possible.It’s estimated that around 60 to 70% of content produced by B2B marketing departments sits unused. maximizing your content reach you make sure you get the most value out of it and optimize your content marketing ROI. Consider Paid Promotion.

Thought Leadership 145

Thought Leadership Promotion SEO User-Generated 145

Neil Patel

AUGUST 5, 2021

The health and fitness industry is worth over $96 billion dollars. For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. The health and fitness industry is hugely saturated. Leverage Influencer Marketing to Reach a Wider Audience.

Advertisers 141

Advertisers Advertising Health User-Generated 141

Sprout Social

NOVEMBER 14, 2023

But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands. Creating an authentic influencer marketing strategy brings trusted voices into your content, too. On top of this, they also donated to relevant mental health-related causes.

Gen Z 135

Gen Z Influencer Marketing Health Marketers 135

Neil Patel

NOVEMBER 12, 2021

Since you’re only allowed to promote a single link in your bio, these tools are also super handy for avoiding that clumsy and distracting “visit link in bio” image caption that we’ve all seen. You can use this feature to add promotions to your images, add links to products in Instagram Reels, and tag videos.

Fashion 141

Fashion User-Generated Transform Influencer Marketing 141

Buffer Marketing

JANUARY 31, 2024

View this post on Instagram A post shared by Actually Healthy - Your AI Health Butler (@actuallyhealthy.app) Around the same time, I had an idea to demonstrate how users can have a conversation with the AI in the app and filming reaction videos to the different ways it can support health goals.

Health 23

Health Advertisers Advertising Promotion 23

Neil Patel

SEPTEMBER 22, 2020

Here are examples of the shop view and a rich pin with a buy button on the app: You can also use Promoted Pins to increase your reach and following. Promoted pins are Pinterest’s version of paid ads. Promoted product pins are a great way to direct traffic to your website and emphasize your selling features.

Fashion 145

Fashion Transform User-Generated Food 145

Buffer Marketing

APRIL 24, 2024

Paid social media can take various forms, such as sponsored posts, display and video ad campaigns, or influencer partnerships. 💡 Note: Influencer marketing requires another separate skillset from paying a social media platform to get your posts in front of the ideal audience segment.

User-Generated 127

User-Generated Health Social Media Marketing Thought Leadership 127

Marketing Insider Group

JULY 31, 2023

They need more advanced marketing assets that stand out from the competition. The Need for Industry Experts From the days of patent medicine hucksters to print ads touting the health benefits of cigarette smoking, consumers have long been the target of unreliable marketing content. Today they’re more likely to find it online.

Health 98

Health PR Food Marketing 98

Hootsuite

MAY 10, 2023

Like other influencers, micro influencers promote products, services, or brands to their audience for a fee or trade in-kind. On average, micro influencers have between 10k to 50k followers. (If Micro influencers exist on all platforms that regular influencers do.

Fashion 121

Fashion Influencer Marketing Promotion Health 121

Hootsuite

FEBRUARY 14, 2023

These influencers have cultivated their audience for years to build their brand on social media from the ground up. In this article, we’ll cover who the top influencers are, how to work with them, and what makes someone a social mega- influencer. What makes someone a top influencer? Try it free today.

Entertainment 121

Entertainment Fashion Influencer Marketing Energy 121

Sprout Social

OCTOBER 16, 2023

Authentic, non promotional posts were ranked as the top content type consumers don’t see enough of from brands on social, according to the Index. However, promotional and entertaining content don’t have to be mutually exclusive. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

Gen Z 130

Gen Z Millennials Branding Transform 130

Hubspot Marketing

MARCH 21, 2024

Turner Construction also has superb site health. Besides popular directories, Houzz, HomeAdvisor, and BuildZoom are specific for promoting construction businesses. Founders and CEOs are now in charge of promoting their businesses and generating leads on social media platforms. Create and promote more video content.

Marketers 128

Marketers Marketing User-Generated Promotion 128

Neil Patel

FEBRUARY 5, 2021

Your demographic profiling and analytics testing reveal that your customers are typically middle-class women aged between 21 and 45, and they respond well to promotional emails. Another group bought the set because their favorite influencer promoted it. Psychometric Profiling Helps You Target Your Marketing Outreach.

Marketers 133

Marketers Marketing Analytics Millennials 133

Content Marketing Institute

DECEMBER 19, 2018

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). 4 Reasons You Should Act on Influencer Marketing. It’s content about a sauce promotion designed to promote more sauce. Lemonade stands: adorable summertime tradition or public health menace?

B2C 107

B2C Content Marketing Food Transform 107

Hubspot Marketing

JANUARY 23, 2020

Consider micro-influencers. Micro-influencers (social media influencers with 1,000 to 10,000 followers) are more cost effective than celebrities, and they might even be more powerful when promoting a product. In fact, over 82% of surveyed consumers said they were likely to buy something a micro-influencer recommended.

Branding 145

Branding Fashion Traditional Marketing Food 145