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How to use project management data to inform your marketing hiring strategy

Martech

It makes sense that you’re already using project management metrics to ensure projects are on track, on time and on budget. However, if you’re using your project management data for only that, you’re probably not getting all the value you can from the metrics you’re capturing. You’ve heard the saying, “What gets measured gets managed.”

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The best gifts for social media managers

Sprout Social

But what about gifts for social media managers? Prices listed represent current prices at time of publishing and may vary. Local coffee shop gift card: $10+ It’s a cliche at this point: Social media managers love coffee. Read how to balance working in social media and maintaining good mental health.

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What is Lifecycle Marketing? A Deep Dive for Marketing Managers

Litmus

Drew Price, Co-Founder, JRNY PPL Here’s how to strategically use email marketing across key stages: Awareness campaigns: Start with a welcome series to introduce your brand and share valuable resources like guides or checklists. Be clear and transparent about services and pricing to support decision-making.

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How to identify high-churn personas in B2B and mitigate their risk

Martech

Dig deeper: 22 must-have reports for measuring CRM health The 6 high-churn personas marketers need to watch closely There are at least six high-churn personas marketers and sales teams need to watch closely. The short-term project manager or consultant Project-based work isn’t supposed to last forever. At some point, reality sets in.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. This buyers guide will cover: Review of important terminology, metrics, and pricing models related to database management projects.

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How to hire an influencer: A guide for successful partnerships

Sprout Social

The process of sourcing, contracting and managing influencer contracts plays a key role in the eventual success of any influencer campaign. Several influencer marketing benchmarks are used to figure out an influencer’s content health and overall performance, though the most important is usually engagement rates.

Gen Z 107
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7 Best BrightLocal Alternatives for Reputation Management (2025)

SocialPilot

When it comes to review management, BrightLocal emerges as a great platform that enables you to manage your business’s presence across multiple locations, platforms, and brands. We’ll help you navigate the process of selecting the right review management platform for your business. Verified G2 Review 4.