Sprout Social

NOVEMBER 26, 2024

Claims of health benefits or results need to be supported by proof. For example, in 2020, a tea company agreed to pay a $1 million settlement after the FTC found it had misled consumers by not disclosing payments to influencers promoting its products. Having the right processes will help you manage compliance as guidelines shift.

Gen Z 118

Gen Z Influencer Marketing Health Promotion 118

Sprout Social

JULY 30, 2024

As influencers become a bigger piece of the overall marketing equation, the potential losses of an activation gone wrong—from a misaligned partnership to a brand safety crisis—could be catastrophic to your brand’s health. But investing in influencers does significantly translate to revenue, making it worth the risk for many businesses.

Influencer Marketing 116

Influencer Marketing Branding Health Logistics 116

Martech

JANUARY 17, 2025

A critical component of this stack is the content management system (CMS) , which must address key challenges businesses face today: Achieving visibility in multimodal search. Managing total cost of ownership. It should automate fixing website health issues, reducing the need for ongoingtechnical SEOwork.

SEO 113

SEO Gen Z Customer Journey User-Generated 113

Litmus

OCTOBER 16, 2024

Lifecycle marketing vs. customer lifecycle marketing Lifecycle marketing focuses on product management from development to obsolescence, while customer lifecycle marketing nurtures relationships from first hello to loyal advocate. Lewin’s email combines a time-sensitive online offer (Bank Holiday sale) with an in-store promotion.

Health 93

Health Customer Journey User-Generated Marketers 93

Martech

NOVEMBER 1, 2024

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Traditional account management typically focuses on reactive support and renewal management rather than proactive expansion opportunities.

Customer Acquisition 133

Customer Acquisition Health Traditional Marketing Management 133

Search Engine Land

JULY 11, 2024

However, they are time-consuming – to conduct and analyze – and that generally means limiting the sample size to make things more manageable. They promote interactive discussions and allow for multiple perspectives and opinions within a shorter time frame. Don’t forget to promote your research. The Trevor Project: 2024 U.S.

Whitepaper 112

Whitepaper SEO Transform Health 112

Martech

DECEMBER 11, 2024

vendor of longevity protocols, helping maintain health throughout the aging process. A big part of its business is supplying vitamins, minerals and health supplements. We spoke with Rob King, IT and facilities manager, based at Healthspan’s headquarters in Guernsey, one of the U.K. Channel Islands.

Customer 108

Customer Health Transform Communications 108

Hootsuite

OCTOBER 4, 2022

That’s why it’s so important to take care of your mental health. We’ll also look at steps you can follow to protect your mental health, despite the many stressors your role may have. I’m Nawal Mustafa, a cognitive neuroscientist, and a psychological health educator. A little more about me. Our brains on social.

Health 113

Health Energy Management Social Media Marketing 113

Sprout Social

JANUARY 21, 2025

Once theyve clicked follow on your account, theyll want to see more than promotional content popping up in their feeds every day. Organic content is any piece of social media content that you post for free, with no funds put toward promotion or boosting meant to increase conversions or reach.

Social Media Marketing 123

Social Media Marketing User-Generated Fashion Promotion 123

Lynton Web

AUGUST 3, 2024

Let's explore this offering from the Lynton team and dive into the world of integrated fitness management and marketing automation. It streamlines operations from billing and member management to prospect tracking and event scheduling.

CRM 98

CRM Inbound Marketing Marketing Automation Platform Health 98

Hootsuite

SEPTEMBER 27, 2021

Yes, she’s hyping up a new product line, but she’s also re-sharing the reason she started in the health supplement business in the first place. Conveniently, social posts promoting the podcast just so happen to offer an opportunity to cross-pollinate with that business’ own audience. Promote your company culture. Smart, Kat!

Promotion 145

Promotion Product Branding Logistics 145

Hubspot Marketing

NOVEMBER 1, 2024

This can be especially hard to manage if your team is small (or, like me, a team of one). You need knowledge of product development, supply chain management, marketing, sales, and more. Community gives consumers something larger and deeper to promote and want to talk about. And all of that helps your brand awareness.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Hootsuite

OCTOBER 9, 2024

Customer advocacy is the practice of nurturing relationships with your happiest, most loyal customers with the goal that they’ll promote your brand and recommend it to others. In fact, 34% of consumers say “too much self-promotion” is a major turn-off in how they perceive brands on social. Your final task?

Customer 105

Customer Food Transform Health 105

Vertical Response

APRIL 19, 2024

Expect no fluff here—just the core principles of time management and productivity enhancement that can revolutionize your workday. Enhanced work productivity hinges on efficient time management, acknowledging the impact of physical and mental health, and utilizing appropriate productivity apps and tools.

Management 105

Management Product Health Transform 105

Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. It aids in PR crises and issue management. Research from Gallup suggests that 70% of employee engagement is determined by the manager.

PR 111

PR Gen Z Thought Leadership Communications 111

Buffer Marketing

FEBRUARY 6, 2025

A TikTok business account is suitable for people using the TikTok app to promote their products or services. Go to “Manage Account” and switch to a TikTok business account 4. I’d recommend starting with the ads manager only after you’ve got the hang of how to use and grow on TikTok organically.

SEO 110

SEO Real Estate User-Generated Promotion 110

Jeff Bullas

FEBRUARY 19, 2023

Prepare and manage your workforce According to your type of business, you need to figure out if all of your employees have the basic necessities that they need in order to work from home. Studies have shown that overworking oneself can result in lower productivity and unpleasant health outcomes. Set an alarm or a notification.

Entertainment 348

Entertainment Communications Health Product 348

SMEI

JANUARY 24, 2023

The controversy sparked a huge public outcry, with people claiming that the ad was promoting an unrealistic beauty ideal and exploiting body insecurities. Many people interpreted the ad as promoting an unhealthy body ideal and exploiting male insecurities. Victoria's Secret Perfect Body Campaign 2. Let’s Talk.”

Customer loyalty 231

Customer loyalty Marketers Marketing Food 231

Martech

JANUARY 21, 2025

Honey also gave retailers control over which coupons users saw, promoting less attractive discounts and steering consumers away from better deals. Look at its business-facing promotions. When platforms cause harm whether its a data breach, mental health impact or exploitation of users accountability often becomes a murky subject.

Retail 113

Retail Energy Health Promotion 113

Hootsuite

APRIL 18, 2022

You’ll benefit from setting up Facebook Commerce Manager. Even if you just want to advertise on these Meta-owned platforms, there are major advantages to a Commerce Manager account. What is Facebook Commerce Manager? Manage inventory. Who is eligible for Facebook Commerce Manager? Step 1: Create your first catalog.

Management 129

Management Shipping Health eCommerce 129

Sprout Social

SEPTEMBER 26, 2024

Food influencers saw an average engagement of 0.63%, while engagement rates for health influencers dropped to 0.4%. Take advantage of your Instagram Stories Speaking of Stories, make sure to use them to promote your latest posts. Don’t be afraid to sprinkle some cross-network promotional posts to encourage more followers.

User-Generated 118

User-Generated Food Analytics Promotion 118

Jeff Bullas

JANUARY 3, 2023

For instance, I am a vegan and love reading, talking, and promoting veganism. Use Clickbank to see if your desired niche has products you can promote as an affiliate. Searching for the keyword vegan on Clickbank shows me supplements and eBooks I can promote. Choose a profitable niche for your business. Image Source. Conclusion.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Hubspot Marketing

APRIL 11, 2023

If you’re looking at the data above and thinking that these all reflect issues with company management rather than employees trying to skirt by, you would be right. After COVID-19, we all took a look at how our workplaces care about our health, mental wellness, psychological safety , physical safety, and overall well-being.

Management 123

Management Health Marketing Marketers 123

Martech

APRIL 3, 2025

Automakers did increase ad spending with incentives designed to spur demand, not as a sign of health. Instead, consider value-added promotions like bundles and lean into loyalty points and discounts. ad spending was already very low in 2002 as the country was recovering from a recession.

Retail 105

Retail Advertising Advertisers Price 105

Buffer Marketing

JULY 16, 2024

For example, the cyclists roll their bikes over to one corner (called ‘r/cycling’), the gaming enthusiasts gather in r/gamers, and the social media managers scroll stroll over to r/socialmedia.  For example, if you’re in the health and wellness industry, subreddits like r/Fitness or r/Meditation might be a good fit. 

Marketing 100

Marketing Marketers Promotion Health 100

Hootsuite

NOVEMBER 28, 2022

That’s why customer experience management is a quick way to win people’s hearts. In this article, we’ll walk through what you need to know about customer experience management and how it can improve your business, including the top customer experience tools and tactics you can try yourself. Well, not really.

Management 141

Management Customer CRM Customer Journey 141

Sprout Social

APRIL 29, 2024

Reputation management services help businesses handle and avoid these situations, minimizing professional damage and guiding them through the storm. In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market.

Management 124

Management Branding PR Food 124

Neil Patel

APRIL 23, 2021

There are a lot of misconceptions about online reputation management. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter?

Management 145

Management Food Communications SEO 145

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? What does a community manager do?

Management 115

Management Health Communications Social Media Marketing 115

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. For other organizations who are a bit more le sérieux —central banks, the World Health Organization, etc—Reddit marketing is probably not your thing.

Marketers 96

Marketers Marketing Promotion User-Generated 96

SocialPilot

FEBRUARY 19, 2025

Operates as a centralized platform, with all content management handled by a single entity. Users have limited control over content algorithms, which are centrally managed. This also allows businesses to create moderation policies and manage their content directly , which can help build trust with their audience.

Gen Z 112

Gen Z User-Generated Advertisers Advertising 112

Sprout Social

NOVEMBER 3, 2022

They will stop going the extra mile for raises or promotions that may never come, and their perspective will rub off on team members around them. fyp #work #working #corporate #corporatelife #corporatetiktok #corporateamerica #corporatehumor #office #officelife #manager #managersbelike #career. ? saraisthreads. greenscreen Poor Debrah.

Management 122

Management Health Communications Promotion 122

Litmus

APRIL 12, 2024

You should consider using separate email subdomains within your email program to track and manage reputation without different activities affecting one another. Promotional emails We know you do your best to follow email marketing best practices, but spam complaints can happen. So, the more you can isolate variables, the better.

Management 112

Management PR Health Marketers 112

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? What is complaint management? They can also severely impact your reputation.

Management 134

Management Branding Energy User-Generated 134

Vertical Response

AUGUST 5, 2024

Affiliate Marketing Affiliate marketing is another popular method where creators promote products through unique affiliate link and earn commissions on sales. Bloggers, influencers, and podcasters can all leverage affiliate marketing to earn commissions by promoting products that resonate with their audience.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

Vertical Response

OCTOBER 27, 2024

Choosing the right email marketing software and adhering to legal compliance are critical for successful email newsletter management and maintaining a positive brand reputation. Metrics such as delivery rate and bounce rate help evaluate the overall health and quality of your email distribution list.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Sprout Social

JANUARY 29, 2024

A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy. What is online reputation management? Why does online reputation management matter?

Management 127

Management Shipping Health Market Research 127