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Banking on Social: How to Build a Social Media Budget & Spend Smarter in 2025

Hubspot Marketing

So, its no surprise you landed here to discover how you can better optimize your social media budget this year. As a content pro (and former social media manager), Ive got you covered. Table of Contents What is a social media budget? Know your audiences social media habits.

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A beginner’s guide to social media marketing tools

Sprout Social

The right social media marketing tools make a big difference. And without the right social media marketing tools, your social strategy may fall flat before given the chance. Good social media marketing can transform the success of your brand.

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8 Easy Social Media Marketing Tips for Introverts [+Best Apps]

Hubspot Marketing

Social media marketing isn’t easy, and it’s even more challenging for introverts. Sometimes considered antisocial, the truth is that many introverts enjoy social activities but find them exhausting — where an extrovert might gain energy from being in a big crowd, introverts need time to recover and recharge.

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Navigating social media marketing in an election year

Sprout Social

For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities. That’s why leaders from across the business should ask their social team for regular updates on brand health during a presidential election.

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Social Media Marketing for Addiction Treatment Centers

Sachs Marketing Group

Social media marketing for addiction treatment centers is competitive and challenging. Whether you’re hoping to help more people or opening a new location, it’s essential to understand how social media can help you.

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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Not much time on your hands?

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10 UK social media trends for 2025

Sprout Social

Social media is where culture thrives. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride.