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22 must-have reports for measuring CRM health

Martech

By setting up a “CRM data health” dashboard with these essential reports, you can easily spot and fix issues in your setup, reducing the risk of a time-intensive cleanup down the road (and plugging the holes of any potential revenue leaks). This helps you manage transitions in contact engagement.

Health 116
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Community Management Metrics That Actually Help [Expert Interviews]

Hubspot Marketing

They say if you can measure it, you can manage it. If you want to manage a thriving community, you better figure out which community management metrics actually mean something about your work. In any kind of digital management, you’re more likely to run into the problem of too much data rather than not enough.

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Shining a light on the missing menopause market

SmartBrief - Marketing

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Williams (Parallel Path) Why does this matter now more than ever?

Health 113
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What is Lifecycle Marketing? A Deep Dive for Marketing Managers

Litmus

Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. Advanced targeting using contextual triggers or dynamic automation ensures every email feels uniquely tailored, leading to a 96% increase in revenue generated from emails.

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7 Best BrightLocal Alternatives for Reputation Management (2025)

SocialPilot

When it comes to review management, BrightLocal emerges as a great platform that enables you to manage your business’s presence across multiple locations, platforms, and brands. We’ll help you navigate the process of selecting the right review management platform for your business. Verified GetApp Review 2.

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How to select a CMS that powers SEO, personalization and growth

Martech

A critical component of this stack is the content management system (CMS) , which must address key challenges businesses face today: Achieving visibility in multimodal search. Managing total cost of ownership. It should automate fixing website health issues, reducing the need for ongoingtechnical SEOwork.

SEO 112
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How to Segment Your Audience for Successful Lifecycle Marketing

Litmus

Lifecycle marketing vs. customer lifecycle marketing Lifecycle marketing focuses on product management from development to obsolescence, while customer lifecycle marketing nurtures relationships from first hello to loyal advocate. Use dynamic content to personalize each email based on user data.

Health 93