Search Engine Land

MAY 23, 2024

Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land. Search marketers tend to look at search much differently than everyday Google Search users. Why we care.

Shoppers 79

Shoppers Gen Z Product Millennials 79

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. Market research, especially at scale, can be costly and time-consuming. The VP of Digital Marketing.

Health 141

Health Food Acquisition Marketing Digital Marketing 141

Hubspot Marketing

DECEMBER 12, 2018

A business plan includes a company overview, your company's short-term and long-term goals, information on your product or service, sales targets, expense budgets, your marketing plan, and a list including each member of your management team. Our Product. What to Include in Your Executive Summary. Financial Considerations.

Finance 145

Finance Food Health Retail 145

Rock Content

FEBRUARY 14, 2024

When you take advantage of a promotion, you can pay less for a product worth a lot. You could even say that this moment is decisive for the company’s financial health. If a business prices a product lower than it should be, its revenue and profit are out of date. What is the selling price of a product? Continue reading!

Price 94

Price Product Health Market Research 94

Hubspot Marketing

JANUARY 18, 2023

The objective of the research is to test which advertisement gets more attention among people of different age groups, gender, etc. Another example is a study of the effect of music on productivity. The main benefit of an experimental design is that it allows the researcher to draw causal relationships between variables.

Health 145

Health Shipping Advertising Advertisers 145

Hubspot Marketing

NOVEMBER 12, 2020

Whether your focus group is there to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion. What can you ask beyond " What do you think of our product?" However, it's easier said than done.

Market Research 145

Market Research Food Health Communications 145

SmartBrief - Marketing

MARCH 17, 2024

With a major election afoot and fast-changing consumer behaviors, influencer marketing will continue to evolve in new ways. By getting in front of these three influencer trends, marketers can better position themselves and their organization for success.

Influencer Marketing 134

Influencer Marketing Health Transform Marketers 134

Marketing Insider Group

SEPTEMBER 14, 2021

Hubspot – Another trusted content marketing resource, Hubspot publishes some of its own research and data (like their annual State of Marketing Report ) and their blog is also rich with sourced statistics related to content marketing topics. Image Source. Healthcare Data. HealthData.gov – The U.S.

Health 145

Health Entertainment Finance User-Generated 145

Sprout Social

OCTOBER 18, 2023

Including stories of real parents and families using their products is a vital part of their social content strategy—especially on TikTok. Apply it: Half of marketers say they choose influencers who are already genuine fans of their product, according to the same Q3 2023 Sprout Pulse Survey.

Health 141

Health Manufacturing Thought Leadership Product 141

Sprout Social

APRIL 16, 2024

These insights build stronger messaging, campaigns, product lines—the opportunities are endless. A query with keywords related to their brand, specific product lines and common points of praise or concern can demystify what’s actually causing customers to leave.

Health 124

Health Industry Insights Branding Market Research 124

Sprout Social

JANUARY 3, 2022

A buyer persona (sometimes referred to as a customer persona, target persona, audience persona or marketing persona) is a fictionalized profile of your target customer. This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach.

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Sprout Social

MARCH 21, 2019

Product & content research. Influencer marketing research. Product & content research. At B Squared, our marketing mantra is “Think Conversation, Not Campaign.” Here’s a cool example of how we use social listening to help us with content and product research.

Key Performance Indicator 111

Key Performance Indicator Health Influencer Marketing Market Research 111

Sprout Social

MARCH 7, 2022

Twice a year, you go on the brand health reporting equivalent of an excellent date. These surveys are designed to gauge overall brand health and perception with specific audiences. Evaluating brand health—why traditional survey methods are not enough. You get romanced by charts, figures and juicy audience insights.

Branding 109

Branding Health Social Media Marketing Product 109

Hubspot Marketing

AUGUST 1, 2022

This includes everything from ads and crowdfunding to market research and ambassador programs. Standout episodes: Marketing Fyre Festival, The Viral Campaign of The Decade. The 6 Figure Product Business Podcast. 7 Women Pioneers Changing The Future of Feminine Health. How to Grow Your DTC Business on a Budget.

eCommerce 145

eCommerce Fashion Retail Entertainment 145

Sprout Social

FEBRUARY 28, 2022

The market research benefits of listening extend well-beyond demographic information. What happened : In June 2021, tennis star Naomi Osaka decided to skip press conferences at the French Open , citing mental health. Mental health is health. ??. pic.twitter.com/C53ptXsks5. — Calm (@calm) June 2, 2021.

Branding 130

Branding Health Transform Advertisers 130

Sprout Social

NOVEMBER 14, 2022

Listening makes creating data-driven marketing strategies more accessible, and gives your entire organization the tools to outpace the competition, improve your content strategy, iterate on new product designs and build more impactful campaigns. Find data-driven marketing solutions to your toughest challenges (on social and beyond).

Marketing Strategy 132

Marketing Strategy Thought Leadership Transform PR 132

Calvyn Lee Blog

DECEMBER 4, 2023

Study Competitors’ Marketing Research how leading competitors market their businesses. For the pet store owner, key parameters might include dog breed, age, health needs, owner income level, geographic region, and more. Market to specific niches. Finally, a clear call-to-action allows viewers to learn or purchase.

Marketing Plan 130

Marketing Plan eCommerce Food Marketing 130

Adobe Experience Cloud Blog

JANUARY 11, 2019

As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. What I am getting at here is, regardless of your product or service, your ideal customer or prospect doesn’t care about you.

Millennials 134

Millennials Thought Leadership CMO Marketers 134

Sprout Social

MARCH 19, 2024

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. Through social listening and text mining, companies can tailor their designs, features and marketing strategies to meet consumer demands, enhancing customer satisfaction and loyalty.

Transform 129

Transform Pharmaceutical Manufacturing Health 129

Sprout Social

SEPTEMBER 11, 2023

These may include tasks such as analyzing voice of customer (VoC) data to find targeted insights, filtering social listening data to reduce noise or automatic translations of product reviews that help you gain a better understanding of global audiences. Tags enable brands to manage tons of social posts and comments by filtering content.

Transform 133

Transform User-Generated Health Branding 133

Scoop.it!

SEPTEMBER 14, 2023

So, you could offer a wide variety of gluten-free baked goods to cater to a more health-conscious market segment. Look at their content marketing strategies as well. Analyzing your competitor also means analyzing their product offerings and pricing models. Are your products way more expensive than theirs?

Marketers 111

Marketers Marketing Health User-Generated 111

Hubspot Marketing

MAY 30, 2023

A time-saving example is AI analytics tools that use machine learning to process large amounts of data and surface insights that can help marketers track campaign performance. Generative AI can help marketers research, brainstorm ideas, and create content like emails, product descriptions, and videos.

Real Estate 126

Real Estate Manufacturing Transform Finance 126

Hubspot Marketing

SEPTEMBER 12, 2022

According to Heather Dretsch, assistant professor of marketing at North Carolina State University , Gen Alpha children will likely mimic their parents when it comes to the kinds of products they consume as they get older. That's because millennial parents are extremely conscious of the products they use. "As

Gen Z 128

Gen Z Millennials Fashion Manufacturing 128

Neil Patel

MAY 28, 2021

You can serve multiple areas or ship products internationally or worldwide. Hence, local customers can get relevant information on the products and offerings available in nearby outlets. Multiple-location SEO can raise awareness of your product or service by increasing traffic to product pages. Boost Brand Awareness.

SEO 145

SEO Shipping Food Retail 145

Adobe Experience Cloud Blog

OCTOBER 15, 2015

In the past, the responsibility of the customer experience has typically been divvied up between customer support, product, and other departments. This has disarmed the product battlefield and opened up a new realm for you to conquer in order to win and keep customers— the customer experience. Sport a User-Centered Design.

Customer 134

Customer Thought Leadership Customer Journey CRM 134

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 119

Price Market Segmentation SEO Market Research 119

Hubspot Marketing

FEBRUARY 15, 2023

The person can then receive a lead magnet , free trial, product demo, sales call, or sign up for your email list. Lead Data Usage Would you buy a product from a random ad that pops up on your Facebook feed for the first time? It’s not a fun task but needs to be done regularly to ensure the health of your database.

Management 133

Management CRM Telemarketing Inbound Marketing 133

Hubspot Marketing

MAY 30, 2022

If you want to avoid a mess at the end of the month or quarter, take a look at this collection of 8 marketing budget templates designed to help you better organize your marketing spend. It focuses on keywords and SEO best practices, while providing tips and tricks to identify nuances and increase productivity.

Key Performance Indicator 145

Key Performance Indicator Marketers Marketing SEO 145

Orbit Media Studios

MAY 24, 2023

ChatGPT’s output: Name: Taylor Rodriguez Background: Taylor Rodriguez is a compassionate and dedicated Marketing Director of a non-profit organization, Midwest Health Initiative, which holds a mission to enhance access to healthcare resources in under-served communities.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Marketing Insider Group

JUNE 18, 2015

The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. The production quality is high, and showcases each interviewee in an authentic, relaxed environment.

Automobile 104

Automobile Content Marketing Transform Marketers 104

Vertical Response

JANUARY 18, 2025

While marketing campaigns often focus on promoting products and services that promise to improve our lives, they can also perpetuate unrealistic expectations and low self-esteem. This is where the role of marketing managers and specialists becomes vital.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Hootsuite

JUNE 6, 2024

These mentions can be about a company, individual, product, or brand. This data can then inform marketing. You can bet that if you have customers, they have opinions about your products and services—and it’s up to you to be aware of what they’re saying. It can also improve customer engagement and brand reputation.

Management 128

Management Place Health User-Generated 128

Sprout Social

JANUARY 29, 2024

According to a study from GWI , over a third (43%) of consumers across all ages turn to social networks when looking for more information about brands, products or services. Identify the channels used by your market segment Where is your reputation being forged online?

Management 127

Management Shipping Health Market Research 127

Hubspot Marketing

NOVEMBER 25, 2019

Market research shows brands, like FabFitFun, where their audience is and gives them clues as to where to seed content. Her Q/A with the lifestyle magazine could closely appeal to Saffitz's fans: people who are interested in cooking and health. Mandy McEwen x LinkedIn Marketing. That's content seeding in motion.

Fashion 144

Fashion Affiliate Marketing Thought Leadership Food 144

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 133

Marketing Strategy Manufacturing PR Marketers 133

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research. Choose a relevant and memorable domain name to establish your niche online presence.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Hubspot Marketing

OCTOBER 16, 2019

For example, if you own a sustainable beauty company, a PR firm might pitch you to the Organic Bunny blog for an interview about sustainable beauty products. In the example below, Tim Cook, Apple's CEO, and other members of his team, give several speeches about new products and updates during Apple's annual innovation event.

PR 143

PR Communications Price Management 143