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8 best brand monitoring software to grow your brand in 2025

Sprout Social

Conduct deeper market research to uncover opportunities and get critical industry insights to stay ahead and master your competitive landscape. Plus, you can take control of your brands reputation with effective crisis management , gain visibility into your brand’s health and optimize results by analyzing campaign performance.

Branding 103
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Why a High Performing Product Marketing Team Is the Key to Growth

Adobe Experience Cloud Blog

What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. The best description I’ve seen of product marketing’s value to a business comes from Google.

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53 Focus Group Questions for Any Purpose

Hubspot Marketing

Featured Resource: Market Research Focus Group Template. For a free template for notetaking during focus groups, a guide on conducting market research, and several other templates, download our Market Research Kit. What is/was your first reaction to the product? Download the Template.

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Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts

Hubspot Marketing

To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. Learn about your customer.

Product 145
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How to build a competitive analysis report with examples and tools

Sprout Social

For example, if you notice gaps in your competitor’s offering, messaging or positioning, you can devise strategies to differentiate yourself by marketing and selling your unique value more effectively. By anchoring your strategies on data-driven insights, you can better defend your market and meet customer needs.

Price 123
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If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]

Content Marketing Institute

But this research reminds marketers that using data in their content is an audience must-have (or at least a preferred-have). When you bring research and data into your content, you’re instantly incorporating voices and perspectives outside your own,” says Morgan Molnar, senior product marketing manager at Survey Monkey Audience.

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18 Best Free Microsoft Excel Templates for Marketing & Sales

Hubspot Marketing

If you want to avoid a mess at the end of the month or quarter, take a look at this collection of 8 marketing budget templates designed to help you better organize your marketing spend. It will also ensure the health of your inbound marketing strategy. You won’t have to sort through these numbers on your own.