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By leading with a consumer-centric approach like STP, you can be sure that every inch of your marketing is relevant to your audience — thus, increasing the likelihood that they convert, purchase, and become lifelong customers. Examples of Great MarketSegmentation and Positioning. Panera Bread.
Your company is launching a new product, eyeing a new marketsegment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.
Image Source Tips for Writing Your Marketing Strategy Include a section about how you believe your brand vision will appeal to customers. Outline strategies for specific marketingsegments. Review how your marketing strategy will scale with the growth of your business.
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