Marketing Insider Group

SEPTEMBER 3, 2024

In this guide, we’ll explore some ways that your nonprofit can leverage digital marketing strategies to engage and inspire the next generation of supporters. Younger generations are crucial to the long-term health and success of your organization. Leverage social media platforms. Foster a sense of community.

Gen Z 72

Gen Z Marketing Strategy User-Generated Health 72

ConsumerTalk

OCTOBER 18, 2024

Bottled Water Marketing Strategies for 2025 As the bottled water industry continues to grow, companies are constantly seeking innovative marketing strategies to stay ahead of the competition. With increasing consumer awareness about health and sustainability, the demand for bottled water is expected to rise.

Marketing Strategy 52

Marketing Strategy Health Marketers Marketing 52

Martech

DECEMBER 18, 2024

Mental health. Over 60% of Gen Zers prioritize mental health and personal well-being. Dig deeper: How to move beyond performative segmentation and embrace authenticity The Gen Z health-tech revolution The health and wellness technology sector provides a perfect case study of these principles in action. Animal welfare.

Gen Z 101

Gen Z Transform Health Entertainment 101

SmartBrief - Marketing

JANUARY 13, 2025

Revenue, customer acquisition costs, market share. If youre an executive, these are the metrics youre likely monitoring to understand the health of your business. But traditional metrics dont always illuminate how to get there whether youre looking to grow market share, grow your physical footprint, grow your donor base, etc.

Health 118

Health Customer Acquisition Education Market Research 118

SmartBrief - Marketing

DECEMBER 18, 2024

The implications for political campaigns are apparent, but they also apply to marketers across a broad range of topics, such as policy implications, health and wellness and other newsworthy topics related to a Hispanic target market. These spaces are where news, opinions and trends drive conversation.

Gen Z 96

Gen Z Millennials Health Entertainment 96

Sprout Social

NOVEMBER 19, 2024

To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators. These benchmarks are useful because they put a greater focus on an influencer’s tier or size.

Gen Z 110

Gen Z Health Influencer Marketing Food 110

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. Using a template provides an easy way to organize your strategy.

Marketing Strategy 145

Marketing Strategy Content Marketing Thought Leadership Marketers 145

Kuno Creative

JULY 15, 2024

The patient experience begins online, which should put digital marketing at the top of every healthcare organization’s priority list. As for the success of a comprehensive healthcare marketing strategy ? Setting specific goals and ensuring proper representation through healthcare marketing initiatives are crucial.

Marketing Strategy 105

Marketing Strategy Health Marketers Marketing 105

Hubspot Marketing

AUGUST 25, 2022

To help you narrow your search and ensure your influencer marketing strategy is as effective as possible, we've created a template and guidelines to help get you started. Influencer collaboration is a marketing strategy that involves paying individuals with a large social media following to advertise your brand to their followers.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketers Marketing 145

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? If you’re running a D2C business or considering it, familiarize yourself with D2C marketing strategy. Image Source 5.

Manufacturing 123

Manufacturing B2C Non-Profit eCommerce 123

Sprout Social

NOVEMBER 14, 2022

Listening makes creating data-driven marketing strategies more accessible, and gives your entire organization the tools to outpace the competition, improve your content strategy, iterate on new product designs and build more impactful campaigns. Level-up your data-driven marketing strategy with Sprout’s Listening tool.

Marketing Strategy 134

Marketing Strategy Thought Leadership Transform PR 134

Backlinko

MARCH 25, 2025

Monetization paths: Financial product affiliates, debt management courses, one-on-one coaching, financial planning templates Success requirements: Financial credentials, ethical marketing approach, ability to simplify complex concepts 8. A pet health blog that exemplifies all of this is Preventive Vet. And an impressive $5.15

Real Estate 101

Real Estate Health Affiliate Marketing Non-Profit 101

Litmus

OCTOBER 16, 2024

This marketing strategy boosts retention by consistently addressing their evolving needs and keeps them engaged from the start. Wisp’s email targets a specific health issue (UTIs) and speaks to different stages of the patient journey. Everlywell’s email is a textbook example of acquisition stage marketing.

Health 93

Health Customer Journey User-Generated Marketers 93

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 135

Marketing Strategy Manufacturing PR Marketers 135

Martech

NOVEMBER 1, 2024

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Most organizations default to using ABM primarily as an acquisition tool, targeting net-new logos with sophisticated (and expensive) marketing plays.

Customer Acquisition 132

Customer Acquisition Health Traditional Marketing Management 132

Sprout Social

APRIL 8, 2025

As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing. Bonus Resource: Streamline your influencer marketing strategy with our ultimate toolkit. Influencers and creators have moved beyond social media and become deeply embedded in our culture.

Branding 102

Branding Tentpole Entertainment Transform 102

Duct Tape Marketing

DECEMBER 14, 2023

From Stress to Success: The Groundbreaking Strategies for Optimal Health and Performance written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jennifer Watson, a healer, high-performance coach, and breakthrough speaker.

Health 93

Health Transform Food Energy 93

Jeff Bullas

FEBRUARY 19, 2023

That’s why it is important to plan marketing strategies and tactics that will create new opportunities for your business. Studies have shown that overworking oneself can result in lower productivity and unpleasant health outcomes. The last thing you need is to lose your customers. Set an alarm or a notification.

Entertainment 348

Entertainment Communications Health Product 348

Hubspot Marketing

JULY 19, 2024

Taylor Loren is a marketer who recently launched a content marketing strategy playbook. She told me she was also gluten-free for health reasons. If the results highlighted that some of your ideal customers will be allergic to feathers, you might make different choices about the type of bedding you offer.

Customer 123

Customer Food Shoppers Retail 123

SmartBrief - Marketing

NOVEMBER 11, 2024

At The Shipyard, our extensive work in the mental health space has taught us a fundamental truth: “Communication can cure.” More importantly, they fulfill their deeper purpose, serving as beacons of hope that make promises of improved lives and better tomorrows.

Promotion 110

Promotion Branding Health Communications 110

Calvyn Lee Blog

NOVEMBER 26, 2023

Yellow is also connected to freshness and clarity, making it an ideal accent color for brands marketing eco-friendly or cleaning products. Green Promotes Natural, Organic Vibes The color green evokes a strong association with nature, health and renewal.

Automobile 130

Automobile Marketing Strategy Food Fashion 130

Vertical Response

OCTOBER 27, 2024

Clear objectives allow you to align your email marketing strategy with your overall business goals, ensuring that your marketing efforts are purposeful and effective. Metrics such as delivery rate and bounce rate help evaluate the overall health and quality of your email distribution list.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Sprout Social

APRIL 9, 2025

By tuning into social conversations, you can identify what matters most to them and adjust your strategy accordingly. They use audience insights to create a marketing strategy rooted in the all-too-relatable hurdles their audience faces every day. Take Canva , for example. What aspects do they celebrate or critique?

Transform 64

Transform Health Education Marketing Strategy 64

Martech

FEBRUARY 27, 2024

But in that pain, we rediscovered what truly matters: health, loved ones and the planet, along with compassion, adaptability and community. Dig deeper: From friction to flow: A marketer’s secret productivity engine Get MarTech! The pandemic cracked open our world, exposing inequalities and the limitations of our systems. In your inbox.

Marketing Strategy 108

Marketing Strategy Shipping Health Marketers 108

Rock Content

FEBRUARY 16, 2024

Review market research or collect customer feedback, if necessary. Develop and manage the overall marketing process. Start by devising a marketing strategy that may include both online and offline elements. Establish a marketing budget. Develop various content marketing strategies. email campaigns).

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketers 98

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 76

Customer Transform Energy Health 76

Litmus

OCTOBER 17, 2024

They highlight the ease of use, encourage new customers “Create your first email” in the subject line of the email: Source: Really Good Emails Parsley Health sends a newsletter called “Rooted,” a weekly newsletter filled with tips, articles, and other content about “holistic medicine essentials” that add value to subscribers’ quality of life.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Martech

MARCH 24, 2025

Brand association and image: Marketers consider how the naming rights deal aligns with the brand’s values and target audience. They may conduct brand health studies to measure shifts in brand perception. Email: Business email address Sign me up! Processing.

Branding 61

Branding Entertainment Health Advertisers 61

Vertical Response

DECEMBER 27, 2024

Engagement metrics like open and click-through rates help tailor email strategies to boost audience interaction and optimize content for better performance. Maintaining list health through metrics such as bounce rate and unsubscribe rate is crucial for sustaining a successful email marketing strategy.

Email Marketing 52

Email Marketing Non-Profit Health Key Performance Indicator 52

Businesses Grow

JANUARY 9, 2023

My new book is called Belonging to the Brand: Why Community is the Last Great Marketing Strategy. Today I’ll share a few key ideas from this eye-opening book that will prove this is a vital resource that is worth buying, sharing, and incorporating into your marketing strategy. Mental health crisis.

Health 142

Health Marketers Marketing B2C 142

Search Engine Land

JULY 29, 2024

Integrating GEO with SEO While GEO can be considered a digital marketing strategy with its own set of processes, it should be integrated with SEO as the baseline methodology for effectively increasing online visibility. Business, science and health: Fluency optimization made content clearer and more engaging.

Transform 131

Transform User-Generated SEO Law 131

Businesses Grow

NOVEMBER 9, 2022

I’ve been working on a new book that examines community through the lens of marketing strategy. One of the things I’ve learned about is the underlying power of status and marketing. Of course status is the heart of marketing when it comes to luxury goods and rewards programs.

Health 138

Health Fashion Marketers Marketing 138

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. As Dan Oshinsky from Inbox Collective shares, “I would love to see more organizations build newsletters into their overall strategy because it is such a powerful relationship-building tool.

Management 96

Management Marketers Marketing CRM 96

Buffer Marketing

FEBRUARY 6, 2025

This marketing strategy might provide better results in the short-term but needs to be supplemented with organic content to achieve best results over the long-term. The best TikTok marketing strategy is combining organic and paid efforts. This will ensure you don’t have a one hit wonder with no sustainable growth.

SEO 109

SEO Real Estate User-Generated Promotion 109

AWeber

JUNE 17, 2024

Creating the perfect email marketing plan that drives results doesn’t have to be difficult, especially when you follow these 8 steps to a successful email marketing strategy. Similarly, you shouldn’t begin planning your email marketing strategy without setting goals. Good goals are SMART goals.

Email Marketing 85

Email Marketing Marketing Strategy Marketers Marketing 85

Sachs Marketing Group

FEBRUARY 11, 2025

10 Digital Marketing Ideas for Doctor’s Offices In todays digital age, having a strong online presence is no longer optionalits essential. For doctors offices, this means leveraging digital marketing strategies to attract new patients, retain existing ones, and build trust within the community.

Digital Marketing 52

Digital Marketing Health Marketers Marketing 52

Hootsuite

OCTOBER 18, 2024

For other organizations who are a bit more le sérieux —central banks, the World Health Organization, etc—Reddit marketing is probably not your thing. Use the data you gather from social listening to inform and adjust your social media marketing strategy , including how you show up and market your business on Reddit.

Marketers 96

Marketers Marketing Promotion User-Generated 96