Litmus

OCTOBER 16, 2024

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” ” Understanding these groups lets you create marketing campaigns that speak to each segment’s needs and boost conversions.

Health 93

Health Customer Journey User-Generated Marketing 93

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations.

PR 113

PR Gen Z Thought Leadership Communications 113

Adobe Experience Cloud Blog

JANUARY 11, 2019

However, consumers, especially millennials coined ‘digital natives,’ are on the cusp of surpassing baby boomers as the nation’s largest living adult generation, according to population projections from the U.S. Psychological Marketing Strategies 101: Maslow’s Hierarchy of Needs. Census Bureau.

Millennials 134

Millennials Thought Leadership CMO Marketing 134

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Women, Gen Z and Millennials are the top demographics interested in fashion influencer marketing. The post Influencer marketing trends across industries appeared first on Sprout Social.

Influencer Marketing 128

Influencer Marketing Market Trends Gen Z Fashion 128

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. You should also outline your content strategy, set up reporting tools to track performance, and delegate responsibilities to your team.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Health 75

Sprout Social

MAY 21, 2019

Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. 50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. 27% of marketers are already using Pinterest.

Millennials 112

Millennials Shoppers Food User-Generated 112

Martech

JANUARY 4, 2023

A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. Great tagline: “Because no one goes to school for B2B Marketing.”) LinkedIn: MattHeinz (51K followers). Blog: Matt on Marketing.

CMO 123

CMO Millennials Marketing Marketers 123

Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. However, a look at their spending tells us that this is a worthwhile audience to target in our marketing. Strategies for Targeting Generation X Through Paid Ads. What is Unique About Generation X?

Millennials 127

Millennials User-Generated Shoppers Transform 127

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. A Roblox campaign helped the Cleveland Clinic offer tools for mental health , Nickelodeon used the platform for a concert and programmatic media seems to be a big part of its future.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Sprout Social

JULY 15, 2022

YouTube is the second most popular platform for influencer marketing, with 70% of marketers agreeing it’s an important part of their influencer marketing strategy. This means that if you’re looking for a new outlet for your brand’s influencer marketing strategy , YouTube is a great place to start.

Influencer Marketing 141

Influencer Marketing Branding Marketing Marketers 141

SmartBrief - Marketing

JANUARY 21, 2024

Facing global warming, pandemics, mental health issues and much more, the time has come for us to pause and reflect. The desire for brands to speak up is in fact on the rise according to a new report from Morning Consult , especially among younger consumers including millennials and Generation Z.

Product 111

Product Branding Gen Z Health 111

Vertical Response

JANUARY 18, 2025

Marketing strategies have also played a significant role in perpetuating FOMO. Companies use tactics like limited-time offers, scarcity marketing, and exclusive deals to create a sense of urgency and encourage customers to make purchases. Around 60% of millennials reportedly make impulsive purchases influenced by FOMO.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Content Marketing Institute

DECEMBER 6, 2018

Armed with data showing a high engagement rate for videos on the site and in newsletters – and a familiarity with its target millennial audience’s tendency to watch video on mobile devices – the IEEE GlobalSpec team designed a video-focused newsletter. com , published by IEEE GlobalSpec, offers news and analysis to 8 million engineers.

Content Marketing 111

Content Marketing Branding Health User-Generated 111

Neil Patel

FEBRUARY 5, 2021

If you know what makes them tick and what influences their individual buying decisions, you can adapt your marketing strategy to increase conversions. Let me show you why it’s such a valuable tool for increasing marketing effectiveness and how you can deploy it across your business. The answer? Psychometric profiling.

Marketing 133

Marketing Marketers Analytics Millennials 133

Neil Patel

DECEMBER 29, 2020

If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing. Some of the most recognizable brands in the world include memes in their content marketing strategy.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Marketing Insider Group

NOVEMBER 11, 2019

Today, 68% of marketers are “somewhat concerned” or “very concerned” with the amount of data their organizations are throwing away—data that could inform more effective creative. The new face of creativity is data-driven,” argues Prodeep Bose, EVP of growth and innovation at The Bloc, a health creative agency.

Transform 111

Transform Millennials Health Marketing 111

Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. Millennials and Gen Z are rapidly entering the B2B buying group. This last one is a biggie.

Gen Z 132

Gen Z Pharmaceutical Customer Acquisition Marketing 132

Duct Tape Marketing

MARCH 15, 2023

She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area. Key Takeaway: Strategy is essential to manage a business today, and a data-driven strategy is one of the trending techniques to impulse your business growth. What do you see that businesses need to be doing? [21:35]

Millennials 95

Millennials Marketing Health Marketers 95

Neil Patel

APRIL 20, 2021

These days, most of us are selling to a new generation of customers: the millennials. Millennials are a unique set of people born between 1982 and 2000 and making up 26% of the world’s population. Over 23% of millennials hold a bachelor’s degree or higher, making them the most educated generation in history.

Millennials 137

Millennials Education User-Generated Advertisers 137

Businesses Grow

MARCH 18, 2024

SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. I took pages and pages of notes — this is a serious learning opportunity!

Gen Z 128

Gen Z Energy Transform Thought Leadership 128

Marketing Insider Group

NOVEMBER 21, 2022

Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce. The workers of next year and beyond favor a more balanced approach – working smarter rather than harder, with more importance placed on the value of mental health and general wellness.

Event Marketing 128

Event Marketing Food Millennials Entertainment 128

Sprout Social

DECEMBER 17, 2018

From as early as the 1900’s, organizations began creating holidays such as International Women’s Day or World Health Day to build support for and connect people to causes impacting those across the globe. This is particularly true with millennials , who we found prefer brands that are honest and socially responsible.

Millennials 112

Millennials Customer loyalty Health Analytics 112

Neil Patel

SEPTEMBER 17, 2021

Instagram is the go-to social media platform for fashion, beauty, and health brands. I’d recommend searching for market reports based on your target demographics. Even infographics like this one from Goldman Sachs on millennials can contain rich nuggets of knowledge about your audience. Social Media Audit: Instagram.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Spiralytics

NOVEMBER 14, 2023

They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. Well-traveled at a young age Millennials and Gen Z are more travel-happy than their predecessors, and they’re taking their Gen Alpha children with them.

Gen Z 52

Gen Z Millennials Health Transform 52

Hootsuite

JUNE 15, 2023

Scrollin’ social: 63% of active job hunters have applied to jobs they found on social media , including almost half (48%) of Gen Zers and Millennials. Here’s how to create an effective social recruiting strategy to grow an audience of top talent who can’t wait to work for you. #1 So where are the best candidates?

Social Media Marketing 122

Social Media Marketing Fashion Health Millennials 122

Sprout Social

NOVEMBER 15, 2021

Sprout’s Insights blog is home to tactical how-to articles, interviews with fellow social media marketers, original research and more. What to read first: Building your social media marketing strategy for 2022. Digital marketing resources. Visual content is integral to your social media marketing strategy.

Copywriting 98

Copywriting Social Media Marketing CMO Marketing 98

Lynton Web

MARCH 20, 2024

Research your competitors' marketing strategies and the audiences they target. Look for gaps or underserved segments in the market that you can focus on. A wellness brand targeting health-conscious baby boomers: Demographics: 55-75 years old, empty nesters, retired or semi-retired, mid- to high-income.

Fashion 59

Fashion Health Millennials Education 59

Sprout Social

JUNE 20, 2024

This guide will give you an overview of the UK influencer market, from the costs to the different influencer niches. Plus, we’ve put together a step-by-step plan for developing your UK influencer marketing strategy. A 2023 survey of UK consumers also found that 84% of Gen Z and 68% of Millennials followed influencers.

Gen Z 54

Gen Z Millennials Food Fashion 54

Hootsuite

DECEMBER 13, 2022

In sickness and in health. That’s where your TikTok marketing strategy comes in. Your strategy provides guidelines for your target audience, tone of voice, content themes, and writing style, making it easier to know what type of caption will resonate with your followers. There’s dust in my eye. Bride/Groom POV.

Gen Z 129

Gen Z Entertainment SEO Social Media Marketing 129

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. For instance, don’t make a presentation on the “best lead generation strategies.” Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation. Step 3: Be novel.

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98

Search Engine Land

OCTOBER 4, 2022

In other words, if a restaurant in the area wants to attract this audience, their marketing strategy needs to extend beyond Google to include these platforms. Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs).

Shoppers 107

Shoppers Retail Finance User-Generated 107

Hootsuite

MAY 9, 2023

Dive into paid advertising One of the biggest benefits of using a social media marketing strategy for real estate is the ability to boost your efforts with paid social media. But, it does paint Oakwyn as a brand that cares about its agent’s health and success–and that’s something buyers, sellers, and agents will want to get behind.

Real Estate 98

Real Estate Social Media Marketing Marketing Marketers 98

Power Digital Marketing

FEBRUARY 18, 2019

Although it may feel like marketers have just had to revisit their strategies to meet the needs of Millennials, Gen Z is vastly different than their older brothers and sisters. How Gen Z Differs from Millennials. Additionally, Gen Z witnessed Millennials struggle through massive debt.

Gen Z 40

Gen Z Millennials Entertainment User-Generated 40

Hootsuite

MAY 29, 2023

AI also can help brands uncover insights about their customers that can inform their marketing strategies. Type Are you a business or content creator? AI can be used to generate content and captions for posts, analyze customer feedback and comments, identify influencers, schedule posts, and more. Will AI take over social media?

User-Generated 99

User-Generated Copywriting Non-Profit Social Media Marketing 99

DIY Marketers

MAY 15, 2022

Small Business Twitter chats should definitely be a must-do tactic that’s part of any marketing strategy. MillennialTalk focuses on discussing the latest trends with millennials. This chat is perfect for marketing and business professionals who want to better understand this target demographic. WinnieSun 2pm.

Manufacturing 52

Manufacturing Millennials Social Media Marketing Entertainment 52

Econsultancy

DECEMBER 6, 2021

After a huge rise in app downloads at the very start of the pandemic, and continued momentum since, it could also spell an interesting shift in future marketing strategy as social becomes more entertainment focused. A July 2021 report from SocialPubli, titled The State of TikTok Influencer Marketing 2021  indicates 53.7%

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Duct Tape Marketing

MAY 22, 2024

.” Throughout this episode, we discuss the complexities of implementing sustainable business practices and how companies can authentically integrate these practices into their operations and marketing strategies. So on that note, what role does a person's personal passion play in deciding which way to go?

Transform 94

Transform Food Millennials Price 94