Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? If you’re running a D2C business or considering it, familiarize yourself with D2C marketing strategy. Image Source 5.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Sprout Social

APRIL 21, 2025

Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising.

Branding 92

Branding Finance Fashion Health 92

Hubspot Marketing

AUGUST 25, 2022

To help you narrow your search and ensure your influencer marketing strategy is as effective as possible, we've created a template and guidelines to help get you started. Influencer collaboration is a marketing strategy that involves paying individuals with a large social media following to advertise your brand to their followers.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. Using a template provides an easy way to organize your strategy.

Marketing Strategy 145

Marketing Strategy Content Marketing Thought Leadership Marketing 145

Litmus

OCTOBER 16, 2024

Geography (location, climate): Send location-specific offers or seasonal promotions that align with regional preferences or weather patterns. ” Understanding these groups lets you create marketing campaigns that speak to each segment’s needs and boost conversions. Win them back with a ‘we miss you’ message.

Health 93

Health Customer Journey User-Generated Marketing 93

Martech

NOVEMBER 1, 2024

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Most organizations default to using ABM primarily as an acquisition tool, targeting net-new logos with sophisticated (and expensive) marketing plays.

Customer Acquisition 136

Customer Acquisition Health Traditional Marketing Management 136

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Is Reddit a good platform for marketing? Reddit is… interesting. For many brands, the answer is a resounding, “Yes!”

Marketing 98

Marketing Marketers Promotion User-Generated 98

Litmus

OCTOBER 17, 2024

Email communication that works well at the conversion stage of the email funnel includes: Promotional offers: send exclusive discounts, limited-time offers, or special promotions to incentivize purchases and create urgency with a clear “buy now” message and strong call to action (CTA).

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Jeff Bullas

FEBRUARY 19, 2023

That’s why it is important to plan marketing strategies and tactics that will create new opportunities for your business. While you may not have the resources to produce something on that scale, consider various channels and campaigns like e-newsletters, referrals, or online promotional events. Set an alarm or a notification.

Entertainment 348

Entertainment Communications Health Product 348

Buffer Marketing

FEBRUARY 6, 2025

A TikTok business account is suitable for people using the TikTok app to promote their products or services. This marketing strategy might provide better results in the short-term but needs to be supplemented with organic content to achieve best results over the long-term. They help with split ends and breakage!

SEO 110

SEO Real Estate User-Generated Promotion 110

Digital Marketer

MAY 18, 2023

May is Mental Health Awareness Month. This month, we’re reminded that mental health isn’t a dirty word but something we all have. Sadly, there’s still a lot of stigma around mental health and seeking treatment for mental health concerns. The Importance of Mental Health Marketing An estimated 1 in 5 U.S.

Health 81

Health Marketing Marketers SEO 81

Neil Patel

OCTOBER 11, 2021

Whether you’re a product or service-based business, it’s never too early to start planning your holiday promotions. Do you really need a seasonal promotion if you sell services, though? Why Service-Based Businesses Need Holiday Promotions. Holiday promotions are simply another marketing tool to help you reach this goal.

Promotion 118

Promotion Retail Law Food 118

Hubspot Marketing

MARCH 26, 2025

While heavy use of live video is not the norm for most companies, sprinkling it into your strategy can help corral current customers and seriously increase engagement, especially if its entertaining and personally interactive. You can quickly go live from your feed or schedule and promote a live event in the future.

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

Calvyn Lee Blog

NOVEMBER 26, 2023

In this article, we will examine various colors and the psychology behind them to help you better target audiences and influence behavior through your marketing campaigns and branding. The Meaning and Impact of Blue in Branding The color blue promotes a sense of trust, security and reliability.

Automobile 130

Automobile Marketing Strategy Food Fashion 130

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Despite the clear benefits, only 44% of marketers use lifecycle emails to activate, engage, and retain customers—leaving a significant opportunity on the table.

Management 96

Management Marketing Marketers CRM 96

Kuno Creative

APRIL 17, 2025

Maybe it was through a blog post answering a health question, a testimonial from someone in a similar condition or a short video explaining a procedure. In a B2B healthcare content marketing strategy, the ultimate goal of improving patient care is the same whether youre selling medical devices, software or support services.

Content Marketing 52

Content Marketing Health Marketing Marketers 52

Sprout Social

JANUARY 15, 2025

Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content.

Influencer Marketing 98

Influencer Marketing Affiliate Marketing Branding Gen Z 98

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 136

Marketing Strategy Manufacturing PR Marketing 136

Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. Use the feedback your teams give you to guide your overall marketing strategy. Gamification is also a great strategy.

PR 113

PR Gen Z Thought Leadership Communications 113

Jeff Bullas

MARCH 14, 2023

Affiliate marketing is performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s marketing efforts. What is an affiliate marketing program? Affiliate marketing programs are a way for merchants to promote their products and services.

Affiliate Marketing 182

Affiliate Marketing Health Fashion Marketing 182

Hubspot Marketing

OCTOBER 14, 2024

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketing strategy framework? Promotion: How are you going to get the word out?

Price 117

Price Marketing Marketers User-Generated 117

Vertical Response

OCTOBER 27, 2024

Clear objectives allow you to align your email marketing strategy with your overall business goals, ensuring that your marketing efforts are purposeful and effective. Metrics such as delivery rate and bounce rate help evaluate the overall health and quality of your email distribution list.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Sachs Marketing Group

FEBRUARY 11, 2025

10 Digital Marketing Ideas for Doctor’s Offices In todays digital age, having a strong online presence is no longer optionalits essential. For doctors offices, this means leveraging digital marketing strategies to attract new patients, retain existing ones, and build trust within the community.

Digital Marketing 52

Digital Marketing Health Marketing Marketers 52

Sachs Marketing Group

MAY 1, 2024

Mental health professionals must leverage Mental Health Awareness Month in their May marketing strategy. This not only boosts their visibility and combats stigma but also educates the public on crucial mental health issues.

Health 52

Health Transform Education Marketing 52

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? What exactly is an ecommerce marketing strategy?

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Neil Patel

DECEMBER 28, 2022

If you’re like most website teams, you know that promotion is a necessary part of the job. In this article, I’ll discuss 12 ways to promote your website for free. So read on and start promoting your website today! So read on and start promoting your website today! Why Website Promotion Is Essential.

Promotion 95

Promotion SEO eBook Food 95

Martech

FEBRUARY 27, 2024

But in that pain, we rediscovered what truly matters: health, loved ones and the planet, along with compassion, adaptability and community. Rewriting marketing’s narrative Marketing’s tired narrative is out. Solve problems, not just promote. Millions are gone, and their absence weighs heavily. In your inbox.

Marketing Strategy 112

Marketing Strategy Shipping Health Marketing 112

Rock Content

FEBRUARY 16, 2024

Review market research or collect customer feedback, if necessary. Develop and manage the overall marketing process. Start by devising a marketing strategy that may include both online and offline elements. Establish a marketing budget. An effective promotional plan needs to be established early in the process.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketing 98

Sprout Social

NOVEMBER 25, 2024

In authentic influencer marketing, brands work with influencers whose values and mission align with their own. According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one thing users don’t see enough of on social media. It’s what they crave. Never underestimate the value of social media engagement.

Influencer Marketing 103

Influencer Marketing Marketing Marketers User-Generated 103

Search Engine Land

JULY 29, 2024

Integrating GEO with SEO While GEO can be considered a digital marketing strategy with its own set of processes, it should be integrated with SEO as the baseline methodology for effectively increasing online visibility. Business, science and health: Fluency optimization made content clearer and more engaging.

Transform 131

Transform User-Generated SEO Law 131

Sprout Social

MARCH 18, 2025

To capitalize on the influencer opportunity, over half of marketing teams plan to build out their roster of influencers and expand partnerships this year. As they do, teams should consider the role influencers play in their big picture marketing strategy.

Health 61

Health Influencer Marketing Food Retail 61

Sprout Social

MARCH 30, 2021

A major music streaming brand’s agency had the idea to create and promote playlists based on their listeners’ workouts. a Melbourne, Australia-based boutique consultancy, relies on Sprout’s Listening solution to deliver exceptional insights and results for their clients’ strategies. What day is leg day? . haarper. ,

Health 145

Health Manufacturing Promotion Social Media Marketing 145

Sprout Social

JANUARY 9, 2023

We’ll walk you through those benefits and cover why they’re a valuable part of your marketing strategy. For example, you could work with a cake-decorating influencer to promote your new line of piping tips, or a Dungeons and Dragons influencer to promote your new Dungeon Master kit. Improve website traffic.

Influencer Marketing 145

Influencer Marketing Health Marketing Marketers 145

Martech

APRIL 25, 2024

This makes them a great target for adventure, luxury or wellness travel and event-based promotions. They spend more than other groups on material goods that cater to quality of life, such as health supplements and assistive technology. The “digital divide” is a fallacy as 50+ audiences: Have keenly adopted smart technology.

Health 129

Health Marketing Marketers User-Generated 129

Vertical Response

FEBRUARY 15, 2025

Both email and SMS marketing have distinct advantages, and when combined, they create a powerful synergy: Higher Engagement Rates: SMS boasts an open rate of over 90%, while emails provide detailed information and visual appeal. Optimize Timing for Maximum Impact Timing is crucial when sending marketing messages.

Email Marketing 52

Email Marketing Health CRM Retail 52

AWeber

JUNE 17, 2024

Creating the perfect email marketing plan that drives results doesn’t have to be difficult, especially when you follow these 8 steps to a successful email marketing strategy. Similarly, you shouldn’t begin planning your email marketing strategy without setting goals. Good goals are SMART goals.

Email Marketing 85

Email Marketing Marketing Strategy Marketing Marketers 85

Marketing Insider Group

MARCH 27, 2020

But then I started feeling like it’s worse NOT to address what we’re all feeling about our work as marketers: is marketing even appropriate in times of worldwide fear? I have said so many times: ask most people what marketing is , and they will answer “advertising” or “promotion.”

Thought Leadership 143

Thought Leadership Health Finance Marketing 143