Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. Source: Tristan Silhol.

Transform 128

Transform Fashion Health Marketing 128

Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Mental health. Over 60% of Gen Zers prioritize mental health and personal well-being.

Gen Z 66

Gen Z Transform Health Entertainment 66

Sprout Social

MARCH 19, 2024

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. Through social listening and text mining, companies can tailor their designs, features and marketing strategies to meet consumer demands, enhancing customer satisfaction and loyalty.

Transform 125

Transform Pharmaceutical Manufacturing Health 125

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 118

Marketing Strategy Manufacturing PR Marketing 118

Martech

OCTOBER 22, 2021

Because of the transformations underway, marketers have discovered different ways of seeing. What is call analytics and how does it deliver key insights to marketers? Faced with the worst public health crisis in more than a century, U.S. Chris Wood, Editor. consumers used the telephone more than ever before.

Transform 119

Transform Customer Customer Journey Analytics 119

Sachs Marketing Group

MAY 1, 2024

Mental health professionals must leverage Mental Health Awareness Month in their May marketing strategy. This not only boosts their visibility and combats stigma but also educates the public on crucial mental health issues. Related: The Ultimate Guide to Social Media Marketing for Therapists 2.

Health 52

Health Transform Education Marketing 52

Sprout Social

FEBRUARY 29, 2024

Let’s explore the core AI functionalities transforming businesses today, from machine learning and natural language processing to deep learning for AI automation. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. Which functions of AI are used in business?

Transform 131

Transform User-Generated Analytics Market Trends 131

Martech

MAY 31, 2024

Much of the transformational power of LLMs today comes when the technologies are embedded into a workflow, performing a single focused task — think Adobe’s Generative Fill or GitHub CoPilot. This allows for both prioritization and measuring the health of the current pipeline.

Transform 115

Transform Health Place Marketing Strategy 115

Martech

DECEMBER 27, 2023

MOps is increasingly recognized as the backbone of successful marketing strategies, wielding data, technology, and analytics to drive decision-making. It’s about transforming data into narratives that capture the attention of the C-Suite, connecting the dots between marketing activities and the company’s broader goals.

Transform 131

Transform Marketing Marketers Communications 131

Marketing Insider Group

MAY 26, 2020

When your opinions result in better health, more happiness or bigger profits for your customers, you transform them into a hero — and earn their loyalty for years to come. I have shared some strong opinions in a few rants here on what is marketing? Edgy Content Transforms Boring Blogs Into Heroes’ Journeys. So be frank.

Content Marketing 143

Content Marketing Transform Thought Leadership Manufacturing 143

Sprout Social

SEPTEMBER 24, 2024

While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketing strategy template? The post 7-week influencer marketing strategy template appeared first on Sprout Social.

Influencer Marketing 74

Influencer Marketing Marketing Strategy Marketing Marketers 74

Neil Patel

AUGUST 5, 2021

The health and fitness industry is worth over $96 billion dollars. For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. The health and fitness industry is hugely saturated. 4 Unique Attributes of Fitness Advertising.

Advertising 141

Advertising Advertisers Health User-Generated 141

Sprout Social

MARCH 12, 2021

As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences. How to develop a social marketing strategy for your business’ reopening Published on. Managing your mental health while working in social media.

Communications 107

Communications Transform Health Management 107

ConsumerTalk

OCTOBER 22, 2024

Dairy Products Marketing Strategies for 2025 As the dairy industry continues to evolve, marketing strategies must adapt to meet the changing demands of consumers and the competitive landscape.

Product Marketing 52

Product Marketing Marketing Strategy Product Transform 52

Adobe Experience Cloud Blog

AUGUST 5, 2011

This year, in preparation for birthday number 52, I added a couple of new reasons and organized the list into four topical categories: enterprise transformation, marketing accountability, marketing efficiency and effectiveness, and marketing transformation. Enterprise Transformation. Enterprise health.

Transform 104

Transform Non-Profit Marketing Marketers 104

ConsumerTalk

OCTOBER 30, 2024

Vitamins and Minerals Marketing Strategies for 2025 As we approach 2025, the vitamins and minerals industry is poised for significant growth and transformation. With increasing consumer awareness about health and wellness, the demand for these essential nutrients is on the rise.

Marketing Strategy 52

Marketing Strategy Transform Health Marketing 52

Sprout Social

MAY 19, 2023

The right social media marketing tools make a big difference. And without the right social media marketing tools, your social strategy may fall flat before given the chance. Good social media marketing can transform the success of your brand. A Facebook dashboard is the central hub for your data and analytics.

Social Media Marketing 144

Social Media Marketing Transform Analytics Marketing 144

Search Engine Land

JULY 29, 2024

SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing. While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms. For example, ChatGPT has over 180.5

Transform 127

Transform User-Generated SEO Law 127

ConsumerTalk

OCTOBER 21, 2024

Sunscreen and Tanning Products Marketing Strategies for 2025 As we approach 2025, the sunscreen and tanning products industry is poised for significant growth and transformation. With increasing awareness about skin health and the effects of UV radiation, consumers are more discerning than ever.

Product Marketing 52

Product Marketing Marketing Strategy Product Transform 52

Adobe Experience Cloud Blog

MARCH 17, 2014

This email was sent from Fitbit, a company “dedicated to health and fitness.” They build products that “help transform people’s lives.” What do you think of Fitbit’s email marketing strategy? I mean, right? Why Technology (and Gamification) is So Awesome. My Fitbit fits in my pocket and stays with me all day long.

Transform 134

Transform Law Thought Leadership Health 134

Welcome Software

JUNE 6, 2022

They are all facets of digital transformation in retail. Retail businesses that thrive adopt digital transformation strategies, which means it’s crucial to understand and apply them. So, to start, let’s define digital transformation in retail. What is digital transformation in retail?

Transform 40

Transform Retail Health Communications 40

Sprout Social

JUNE 25, 2024

Although experienced professionals understand that social media is transformative for healthcare organizations, some still need to persuade their leaders of its impact and elevate their strategies. From boosting patient engagement to transforming service delivery, the potential benefits are huge.

Health 94

Health Transform Education Management 94

Animalz blog

MARCH 20, 2023

But that doesn’t make these blue ocean opportunities any easier to exploit, especially for startups like Exer Health , a motion analysis AI tool, that operate in the healthcare niche. Long B2B sales cycles, a discerning medical audience, and limited marketing resources all stood in the way of Exer Health’s growth.

Health 62

Health SEO Transform Education 62

Adobe Experience Cloud Blog

MAY 26, 2013

What originated as predominately an IT event has evolved into a true business event with 500+ business technology exhibitors, 30,000+ visitors from 40 countries and theatrette/breakout sessions for business leaders, IT professionals — and marketers! The Secrets to Developing an Integrated Digital & Traditional Marketing Strategy.

Transform 95

Transform Thought Leadership Health Traditional Marketing 95

Martech

MAY 3, 2023

Imagine how some of these concepts could play into marketing strategies…one day. In this future, it is all connected; they can share, they can transform data. Which goes to show that there are many other concepts out there that could significantly change the internet and our relationship with it. Unported license.

Transform 126

Transform Health User-Generated Education 126

Search Engine Land

SEPTEMBER 27, 2024

Technical collaboration Technical SEO pros possess specialized knowledge about how a website’s technical health and decisions affect its visibility on search engines. This creates a significant opportunity for technical SEOs to collaborate with website product owners and web developers within the digital marketing team.

Digital Marketing 102

Digital Marketing SEO PR Copywriting 102

Marketing Insider Group

JANUARY 4, 2021

I looked back and saw the reference that more than a quarter century had passed since the term “business intelligence” (BI) became mainstream in the lexicon of IT and marketing organizations. Fast forward three years.

Transform 145

Transform Analytics Thought Leadership Global Marketing 145

illumin

MARCH 14, 2024

The company is still in the process of rolling out Charlie to the marketing organization, but the platform is already being used by hundreds of people in Pfizer’s central marketing team and thousands of employees across the company’s various brands. “ More so: what is “Charlie”?

Pharmaceutical 97

Pharmaceutical Transform Health Marketing 97

Sprout Social

APRIL 19, 2022

What is conversational marketing? Conversational marketing is an ongoing dialogue between you and your customers when and where it’s most convenient for them. The inbound marketing strategy connects channels like your website, social profiles and CRM. How social data can fuel your conversational marketing strategy.

Conversational Marketing 112

Conversational Marketing Health Transform Marketing 112

Marketing Insider Group

JUNE 10, 2024

This guide will show you how to leverage data and the transformative power of product analytics to supercharge your sales outcomes. For instance, conversion and churn rates provide valuable insights into your business’s health and performance by showing how many visitors are buying and how many are leaving without a sale.

Analytics 126

Analytics Product Transform Customer Journey 126

Buffer Marketing

OCTOBER 31, 2024

A little creative prompt can do wonders in opening up new possibilities for your Instagram marketing strategy. Before-and-after transformations Everyone loves a good transformation story. Side-by-side comparisons, carousel posts, and reveal videos are all great ways to share these transformations.

Transform 122

Transform PR Product User-Generated 122

Sprout Social

MARCH 29, 2022

In this era of accelerated digital transformation, the concept can feel like a thing of the past. Building WhatsApp marketing into your social strategy today can help future-proof your marketing strategy for tomorrow. The 3 best WhatsApp marketing examples we’ve seen (so far). World Health Organization.

Shoppers 115

Shoppers Transform Health Marketing 115

Marketing Insider Group

JUNE 1, 2015

She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. Very few content marketers hit a home run each time they step up to bat. Not Documenting Your Content Marketing Strategy . This is one of her best yet.

Content Marketing 111

Content Marketing Transform eBook Fashion 111

Marketing Insider Group

JULY 13, 2015

As the content marketing space grows overtime, so have the number of trials and errors we’ve found many marketers make. Don’t make the same mistake twice and learn from the most common ones we see brands making in their content marketing efforts. NOT DOCUMENTING YOUR CONTENT MARKETING STRATEGY.

Content Marketing 110

Content Marketing Transform eBook Fashion 110

Digital Marketer

SEPTEMBER 18, 2023

That, my friends, is the puzzle we’re facing in today’s marketing world. But here’s the kicker: with just a bit of human editing and smart prompting, AI content can transform from simply good – to indistinguishable from top human writers. Want to get certified in Content Marketing?

Transform 121

Transform User-Generated Marketing Marketers 121

Martech

MAY 24, 2022

If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. VR in psychology and mental health.

Automobile 141

Automobile Health Marketing Marketers 141

Businesses Grow

DECEMBER 26, 2022

Is this the biggest marketing megatrend of the decade? Declines in mental health have been coming at us since the 1960s. Now it is a factor that will pervade our companies and our marketing for years to come. I think we’re all seeing it but not necessarily thinking through what it means to our work in marketing.

Transform 90

Transform Health User-Generated Branding 90