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While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Studies show that younger buyers now represent two-thirds of B2B decision-makers.
Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Williams (Parallel Path) Why does this matter now more than ever?
We could only be talking about one generation: Millennials. Once dismissed as unforgivably cringe, Millennials are making a pop culture comeback. Millennials were the earliest adopters of some of the networks that have become global behemoths. How to reach Millennials on social media On social, Millennials look for connection.
In the middle of a daily TikTok scroll through videos of dancing, recipes, travel vlogs and makeup tutorials, you might find some game-changing (or questionable) health advice. Health “tips” that are ineffective or worse, dangerous, can quickly spread on TikTok unchecked. Yet, there are positives. “The MedicalTok has over 2.5
Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. That number increases for 37% for those age 18 to 29, and even higher for Hispanic youth, along with women, Asian American and those with a lower income.
Customers born just before or after the debut of the memorable Aflac Duck are known as Gen Z and are a much sought after health insurance demographic. of Millennials (age 25-34) said they trust mobile to book flights and vacation rentals, while 53% of consumers 18-25 said so.v In the same survey, 64.2%
To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators. These benchmarks are useful because they put a greater focus on an influencer’s tier or size.
Source: Instagram Tammy’s fitness empire spans her clothing line to her health supplement brand, but she mixes fitness and health with fashion, beauty and lifestyle. She’s a trusted figure for busy mums and women seeking sustainable health solutions. Homegrown trends like hybrid training and gut health are big right now.
For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” Wisp’s email targets a specific health issue (UTIs) and speaks to different stages of the patient journey. From the urgent “Burning, Urgency, Frequency?
In fact, 32% of Gen Zers are regularly engaged in this work, compared to only 24% of Millennials. Members of Gen Z might feel isolated due to increased time online as digital natives, mental health challenges, financial pressures, and the lingering effects of the COVID-19 pandemic. Address Gen Z’s core values.
It features four professional athletes facing the same challenges as the millennial audience segment the company is going after. Our core business is really aimed at the millennial professional space,” said Rosenblum. We have a brand health tracker that we keep an eye on, measuring ourselves against a competitive set,” she said. “We
However, YouTube will be exempt, with the government citing its primary purposes as education and health support. Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced. For most Millennials, social media isnt just part of their daily routineits how they start their day.
Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations.
Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Reaching Gen Z is crucial for long-term brand health Each new generation brings its own set of challenges. Sound familiar? Reaching Gen Z requires brands to rethink how they engage.
Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. The most relevant Topic Template for product research in Sprouts social listening tool is Brand Health or Industry Insights. Click Listening in the Left Bar.
Fitness brand Peloton, for instance, regularly shares health tips and advice on its social media: View this post on Instagram A post shared by Peloton (@onepeloton) Electric toothbrush company Quip takes a similar approach, sharing oral health care advice on its blog. Image Source 5. Enable social shopping.
For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Because they are on the older end, their consumer behavior leans towards health and wellness purchases. Millennials (Gen Y) (1981 - 1996): Millennials were young when the internet and digital advancements began.
Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.
Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian. While the platform reaches US audiences effectively, India, the United Kingdom and Canada also have notable bases.
Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products. Insist on air-tight security. Seek seamless technology integration.
Even though many social users turn to platforms like Instagram, TikTok or Reddit for health advice, influencers are the most trusted voices on socialnot brands. As they put it on their website , the hospital believes healthcare should extend to nutrition, health education and traditional medical care.
It has a dominant hold on Gen Z and millennial audiences globally. It’s especially strong for eCommerce, lifestyle brands, creators, bloggers, travel businesses, and service providers in niches like health, food, decor, and fashion. TikTok TikTok is the fastest-growing social media site in the world, with over 1.5
Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting Gen Z and millennials. For instance, a brand in the health sector might prefer a platform where users feel secure sharing sensitive information. Gender Distribution: More than half of Bluesky users are male. Male: Around 63%.
Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Millennials: 42% of content creators 8. Burnout and mental health The mental health toll on creators is significant. Over 165 million content creators have joined social media since 2020.
People often feel compelled to check their social media accounts due to a persistent anxiety about missing out on interactions or events, which can lead to negative mental health outcomes. Around 60% of millennials reportedly make impulsive purchases influenced by FOMO.
From Vanity to Identity: The Rise of Purpose-Driven Beauty Consumers in 2025 are prioritizing mental health, transparency, and trustand beauty brands are responding. Were shifting the focus from vanity to science, health, confidence, and identity. Our most meaningful connections [with consumers] come when people feel seen.
According to a Q2 2024 Sprout Pulse Survey, 87% of all consumers agree they expect influencers to speak out about causes that align with their values and take a stand on socialwith Gen Z and Millennials even more likely to agree. The women-led brand has become firmer in their stance on womens health issues in the past several years.
According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.
In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.
To combat this while driving service line growth and moving market share, Valley Health System transformed the way it approached physician relationships. Leverage Virtual Health. Mercy Sisters rolled out virtual health options to the sickest 5% of their chronic health patients who also contributed to the highest healthcare costs.
Millennials taught us new ways of viewing our socio-political world. Most of their parents are Millennials. Similarly, we can expect Gen Alpha to reject traditional forms of marketing , much like their Millennial parents did not long ago. They’ll likely expect their workplaces to offer mental health coverage and resources.
Blog posts and articles can answer those health, feeding, grooming, and other questions. Millennials are the largest pet-owning demographic in the U.S., APPA President and CEO Bob Vetere says, “We know this generation is willing to pay more for quality products and services to improve the health and well-being of their pets.
This campaign was well-produced and effectively targeted the largest demographic of holiday shoppers: millennials. Millennials are expected to spend more than other generations this holiday season. The goal of the campaign was to draw attention to the Kids Online Safety Act, which promotes safety on social media for young users.
However, consumers, especially millennials coined ‘digital natives,’ are on the cusp of surpassing baby boomers as the nation’s largest living adult generation, according to population projections from the U.S. The social platform has teams that review anonymous reports of posts by individuals who seem to need mental health support.
Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. Bobby Jack Bobby Jack is taking advantage of their popularity during the early 2000s to connect with younger Millennials and Gen Z.
Baby boomers, for example, are being told by their doctors that healthier choices will help prolong their lives or improve their health. Millennials are eating snacks as meals because they're too busy to sit down for a full meal, and Gen X is trying to shake itself free from childhoods full of sweet and sugary choices.
This part of the Search Trends report breaks down searches by different topics, including: culture economy entertainment environment health and wellness news and events philanthropy representation sports. In 2019, Gen Z officially outnumbered millennials, tallying 32.2 Search for Topics Using the Search Bar.
It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. Speak to More Customers.
63% say they are concerned about data privacy when gaming, which is a bit lower than Millennials (66%) and Gen X (70%). Gen Z users are also more open to companies making use of their data than older metaverse denizens. Meaningful relationships. These are also positive associations for brands if they participate.
A patient journey complicated by the need for ongoing care can present health care industry marketers with a distinct set of informational challenges. But Cleveland Clinic is among a number of digitally savvy health care organizations rising to the occasion with its patient portal and MyChart system. Click To Tweet.
Finalist: Project of the Year; Best Health Care/Medical Publication) HIMSS is a global, not-for-profit organization that was looking to strengthen its leadership position as an influential patient-health advocate. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis? Beyond Silence.
An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people listening to podcasts on mobile apps increased 60% between 2018 and 2019, and millennials drive that growth. Podcasts reach younger audiences. Podcast listeners are growing fast.
Burnout is so common that the World Health Organization now classifies it as a legitimate health condition. This condition especially impacts millennials. When this happens, you can run into one of the most dreaded mental conditions: burnout. While burnout is common, it isn't just isolated to people who dislike their jobs.
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