Hubspot Marketing

DECEMBER 20, 2023

This campaign was well-produced and effectively targeted the largest demographic of holiday shoppers: millennials. Millennials are expected to spend more than other generations this holiday season. The goal of the campaign was to draw attention to the Kids Online Safety Act, which promotes safety on social media for young users.

Millennials 130

Millennials Shoppers Marketers Marketing 130

Hubspot Marketing

SEPTEMBER 12, 2022

Gen Alpha kids are also sometimes called "mini millennials" because they are the children of Millennials, are believed to have a really close relationship with their parents, and are likely to have similar consumer habits. That's because millennial parents are extremely conscious of the products they use. "As

Gen Z 130

Gen Z Millennials Fashion Manufacturing 130

Neil Patel

MARCH 25, 2021

Blog posts and articles can answer those health, feeding, grooming, and other questions. Millennials are the largest pet-owning demographic in the U.S., APPA President and CEO Bob Vetere says, “We know this generation is willing to pay more for quality products and services to improve the health and well-being of their pets.

Millennials 129

Millennials Food Shoppers Health 129

Martech

APRIL 19, 2022

63% say they are concerned about data privacy when gaming, which is a bit lower than Millennials (66%) and Gen X (70%). Gen Z users are also more open to companies making use of their data than older metaverse denizens. Meaningful relationships. These are also positive associations for brands if they participate.

Gen Z 122

Gen Z Millennials Health Branding 122

Adobe Experience Cloud Blog

JANUARY 11, 2019

However, consumers, especially millennials coined ‘digital natives,’ are on the cusp of surpassing baby boomers as the nation’s largest living adult generation, according to population projections from the U.S. The social platform has teams that review anonymous reports of posts by individuals who seem to need mental health support.

Millennials 134

Millennials Thought Leadership CMO Marketers 134

ConsumerTalk

AUGUST 10, 2022

Baby boomers, for example, are being told by their doctors that healthier choices will help prolong their lives or improve their health. Millennials are eating snacks as meals because they're too busy to sit down for a full meal, and Gen X is trying to shake itself free from childhoods full of sweet and sugary choices.

Food 98

Food Millennials Health 98

Sprout Social

OCTOBER 16, 2023

Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. Bobby Jack Bobby Jack is taking advantage of their popularity during the early 2000s to connect with younger Millennials and Gen Z.

Gen Z 128

Gen Z Branding Millennials Transform 128

Content Marketing Institute

JANUARY 22, 2019

A patient journey complicated by the need for ongoing care can present health care industry marketers with a distinct set of informational challenges. But Cleveland Clinic is among a number of digitally savvy health care organizations rising to the occasion with its patient portal and MyChart system. Click To Tweet.

Gen Z 110

Gen Z Content Marketing Health Millennials 110

Neil Patel

SEPTEMBER 8, 2021

It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. Speak to More Customers.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people listening to podcasts on mobile apps increased 60% between 2018 and 2019, and millennials drive that growth. Podcasts reach younger audiences. Podcast listeners are growing fast.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Hubspot Marketing

JANUARY 20, 2020

Burnout is so common that the World Health Organization now classifies it as a legitimate health condition. This condition especially impacts millennials. When this happens, you can run into one of the most dreaded mental conditions: burnout. While burnout is common, it isn't just isolated to people who dislike their jobs.

Energy 136

Energy Health Millennials Marketers 136

Content Marketing Institute

SEPTEMBER 6, 2018

Finalist: Project of the Year; Best Health Care/Medical Publication) HIMSS is a global, not-for-profit organization that was looking to strengthen its leadership position as an influential patient-health advocate. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis? Beyond Silence.

Content Marketing 92

Content Marketing Health Millennials Entertainment 92

Hubspot Marketing

DECEMBER 19, 2023

Badminton, where players use racquets to hit a shuttlecock across a net, might be the next big hit among Gen Z and Millennials, per Pinterest. This trend will show most clearly in the consumer app space – think fitness, health, nutrition and productivity.

Gen Z 130

Gen Z Non-Profit Millennials Shipping 130

Martech

OCTOBER 2, 2024

It features four professional athletes facing the same challenges as the millennial audience segment the company is going after. Our core business is really aimed at the millennial professional space,” said Rosenblum. We have a brand health tracker that we keep an eye on, measuring ourselves against a competitive set,” she said. “We

Branding 81

Branding Millennials Finance CMO 81

Marketing Insider Group

AUGUST 20, 2013

Millennials watch TV with 2 or more electrical devices. Millennials trust strangers over family and friends. Health care, education and income have the biggest impact on life satisfaction. Only 11% define having a lot of money as a definition of success. They lean on User-Generated Experiences for purchase decisions.

Millennials 110

Millennials Energy User-Generated Health 110

Hubspot Marketing

JULY 30, 2023

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

MAY 21, 2019

50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. Social-savvy millennials are used to planning their future and looking for new ideas on the platform, and they’re increasingly likely to buy the things they Pin. 27% of marketers are already using Pinterest.

Millennials 112

Millennials Shoppers Food User-Generated 112

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. Still, the millennial generation remains the platform’s median age. This means good news for marketers targeting millennials, who generally have more disposable income. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Neil Patel

DECEMBER 28, 2021

This part of the Search Trends report breaks down searches by different topics, including: culture economy entertainment environment health and wellness news and events philanthropy representation sports. In 2019, Gen Z officially outnumbered millennials, tallying 32.2 Search for Topics Using the Search Bar.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Sprout Social

NOVEMBER 19, 2024

To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators. These benchmarks are useful because they put a greater focus on an influencer’s tier or size.

Gen Z 91

Gen Z Health Influencer Marketing Food 91

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. According to the World Health Organization, about 6.3 The effects go well beyond work.

Gen Z 93

Gen Z Millennials Health User-Generated 93

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Women, Gen Z and Millennials are the top demographics interested in fashion influencer marketing. Sports ranks highly for Gen X while Gen Z and Millennials are more interested in fitness content.

Influencer Marketing 113

Influencer Marketing Market Trends Gen Z Fashion 113

Martech

JANUARY 4, 2023

The CEO of Zen Media, Shama has been named “Zen Master of Marketing” by Entrepreneur Magazine, “Millennial Master of the Universe” by FastCompany and a LinkedIn Top Voice in Marketing four times. LinkedIn: MattHeinz (51K followers). Blog: Matt on Marketing. Shama Hyder. ” Website: Brass Tack Thinking. Twitter: @AmberCadabra (80.5K

CMO 130

CMO Millennials Marketers Marketing 130

Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. There are about 65 million Generation X, and they outspend millennials by 41 percent and baby boomers by 18 percent. The X refers to the variable “x,” allowing them to be named but perhaps not limited by one definition.

Millennials 127

Millennials User-Generated Shoppers Transform 127

Litmus

OCTOBER 16, 2024

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” Wisp’s email targets a specific health issue (UTIs) and speaks to different stages of the patient journey. From the urgent “Burning, Urgency, Frequency?

Health 94

Health Customer Journey User-Generated Marketers 94

SmartBrief - Marketing

JANUARY 21, 2024

Facing global warming, pandemics, mental health issues and much more, the time has come for us to pause and reflect. The desire for brands to speak up is in fact on the rise according to a new report from Morning Consult , especially among younger consumers including millennials and Generation Z.

Product 93

Product Branding Gen Z Health 93

SmartBrief - Marketing

DECEMBER 18, 2024

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. That number increases for 37% for those age 18 to 29, and even higher for Hispanic youth, along with women, Asian American and those with a lower income.

Gen Z 52

Gen Z Millennials Health Entertainment 52

Search Engine Land

MAY 23, 2024

Some interesting findings from Botify’s survey: 44% of respondents were familiar with generative search – 58% of Millennials and 58% of Gen Z were most familiar; 74% of Baby Boomers were unfamiliar with it. Other top reasons to use it were for keeping up with the latest news (19%) and seeking health-related information (12%).

Shoppers 79

Shoppers Gen Z Product Millennials 79

Set Up

JULY 11, 2023

We recently spoke to Kelly Deen , the Chief Commercial Officer/CMO at kencko , and Jamie Eslinger , the SVP of Marketing + Integration at The Little Gym & Snapology , about the Health + Wellness Industry. What innovative changes are happening in the Health + Wellness space?

Health 40

Health Gen Z Manufacturing Millennials 40

Marketing Insider Group

NOVEMBER 11, 2019

The new face of creativity is data-driven,” argues Prodeep Bose, EVP of growth and innovation at The Bloc, a health creative agency. When Shell marketing executives realized Millennials had become the largest car-buying segment of the population, they made the decision to change their creative to reflect that shift.

Transform 111

Transform Millennials Health Marketers 111

Hubspot Marketing

NOVEMBER 6, 2019

If you choose to run an ad solely based on topics, instead of keywords, you might run that same dumbbell ad and choose a theme of "health and fitness." Recently I was perusing a Forbes article, "How These 6 Millennials Travel The World For A Living," when I came across an ad for Delta. Delta Example.

Millennials 118

Millennials Food Health Advertisers 118

Moz

MARCH 30, 2020

Aside from the health and safety of the population, finance cuts most to the emotional core of this pandemic. There are a lot of jokes going around about Gen Zs and Millennials trying to convince their Boomer parents to stay inside. Health and fitness. Health is, unsurprisingly, a vital category right now. Journaling.

Health 95

Health Entertainment Finance Millennials 95

Hubspot Marketing

NOVEMBER 28, 2018

To boost job satisfaction, it's critical you make an effort to show employees' that their health matters. 42% of millennials say learning and development is the most important benefit when deciding where to work ( Udemy ). Your employees can't be satisfied in the workplace if they feel they're sacrificing physical or mental well-being.

Millennials 142

Millennials Health Promotion Education 142

Sprout Social

JUNE 22, 2021

At any given time there are millions of active streamers on Twitch, making it an ideal platform for brands looking to target younger audiences like Millennials and Generation Z through live video. For Mental Health Awareness Month, brands like Headspace and Trill Project partnered with Tumblr to create content for the Post it Forward blog.

Customer 131

Customer Gen Z User-Generated Health 131

Content Marketing Institute

DECEMBER 6, 2018

Armed with data showing a high engagement rate for videos on the site and in newsletters – and a familiarity with its target millennial audience’s tendency to watch video on mobile devices – the IEEE GlobalSpec team designed a video-focused newsletter. com , published by IEEE GlobalSpec, offers news and analysis to 8 million engineers.

Content Marketing 110

Content Marketing Branding Health User-Generated 110

Hubspot Marketing

FEBRUARY 27, 2023

Millennials ranked Instagram as their favorite social media app in 2022. The industry that had the highest cooperation efficiency with Instagram influencers was Health Care, where influencer posts were 4.2x More than half of the global Instagram population is 34 years of age or younger. Source ) 17. Source ) 18. Source ) 19.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Sprout Social

JANUARY 3, 2022

Napping can help improve both heart and brain health, so the next time you feel tired, why not indulge in a soothing snooze? No matter your role or who you market to (B2B or B2C, Millennials or Boomers, etc.), With posts like this, they can (and should) monitor how people respond to track public sentiment about this new offering.

Millennials 143

Millennials Social Media Marketing B2C Market Research 143