Martech

OCTOBER 2, 2024

It features four professional athletes facing the same challenges as the millennial audience segment the company is going after. Our core business is really aimed at the millennial professional space,” said Rosenblum. We have a brand health tracker that we keep an eye on, measuring ourselves against a competitive set,” she said. “We

Branding 71

Branding Millennials Finance CMO 71

Litmus

OCTOBER 16, 2024

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” Wisp’s email targets a specific health issue (UTIs) and speaks to different stages of the patient journey. From the urgent “Burning, Urgency, Frequency?

Health 92

Health Customer Journey User-Generated Marketing 92

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Because they are on the older end, their consumer behavior leans towards health and wellness purchases. Millennials (Gen Y) (1981 - 1996): Millennials were young when the internet and digital advancements began.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Hubspot Marketing

NOVEMBER 1, 2024

Fitness brand Peloton, for instance, regularly shares health tips and advice on its social media: View this post on Instagram A post shared by Peloton (@onepeloton) Electric toothbrush company Quip takes a similar approach, sharing oral health care advice on its blog. Image Source 5. Enable social shopping.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations.

Gen Z 111

Gen Z PR Thought Leadership Communications 111

Adobe Experience Cloud Blog

NOVEMBER 28, 2017

To combat this while driving service line growth and moving market share, Valley Health System transformed the way it approached physician relationships. Leverage Virtual Health. Mercy Sisters rolled out virtual health options to the sickest 5% of their chronic health patients who also contributed to the highest healthcare costs.

Transform 134

Transform Health Millennials Thought Leadership 134

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Reaching Gen Z is crucial for long-term brand health Each new generation brings its own set of challenges. Sound familiar? Reaching Gen Z requires brands to rethink how they engage.

Gen Z 95

Gen Z Branding User-Generated Influencer Marketing 95

Neil Patel

FEBRUARY 23, 2021

Millennials taught us new ways of viewing our socio-political world. Most of their parents are Millennials. Similarly, we can expect Gen Alpha to reject traditional forms of marketing , much like their Millennial parents did not long ago. They’ll likely expect their workplaces to offer mental health coverage and resources.

Millennials 128

Millennials Health Education Gen Z 128

Sprout Social

DECEMBER 19, 2024

According to a Q2 2024 Sprout Pulse Survey, 87% of all consumers agree they expect influencers to speak out about causes that align with their values and take a stand on socialwith Gen Z and Millennials even more likely to agree. The women-led brand has become firmer in their stance on womens health issues in the past several years.

Gen Z 78

Gen Z Communications Millennials Promotion 78

Hubspot Marketing

DECEMBER 20, 2023

This campaign was well-produced and effectively targeted the largest demographic of holiday shoppers: millennials. Millennials are expected to spend more than other generations this holiday season. The goal of the campaign was to draw attention to the Kids Online Safety Act, which promotes safety on social media for young users.

Millennials 131

Millennials Shoppers Marketing Marketers 131

Martech

SEPTEMBER 24, 2022

Here are the topics, in descending order: Music, 68% Travel/ tourism, 58% Shopping/virtual stores, 53% Live events, 53% Gaming, 52% Training/learning, 52% Social/virtual get-togethers, 51% Food, 42% Health, 41% Tech, 35% Fashion, 29% Beauty, 27% Beverages, 20% Something else, 3%. Age demographics.

Gen Z 117

Gen Z Millennials Fashion Food 117

Hubspot Marketing

SEPTEMBER 12, 2022

Gen Alpha kids are also sometimes called "mini millennials" because they are the children of Millennials, are believed to have a really close relationship with their parents, and are likely to have similar consumer habits. That's because millennial parents are extremely conscious of the products they use. "As

Gen Z 128

Gen Z Millennials Fashion Manufacturing 128

Neil Patel

MARCH 25, 2021

Blog posts and articles can answer those health, feeding, grooming, and other questions. Millennials are the largest pet-owning demographic in the U.S., APPA President and CEO Bob Vetere says, “We know this generation is willing to pay more for quality products and services to improve the health and well-being of their pets.

Millennials 129

Millennials Food Shoppers Health 129

Content Marketing Institute

SEPTEMBER 6, 2018

Finalist: Project of the Year; Best Health Care/Medical Publication) HIMSS is a global, not-for-profit organization that was looking to strengthen its leadership position as an influential patient-health advocate. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis? Beyond Silence.

Content Marketing 105

Content Marketing Health Millennials Entertainment 105

Adobe Experience Cloud Blog

JANUARY 11, 2019

However, consumers, especially millennials coined ‘digital natives,’ are on the cusp of surpassing baby boomers as the nation’s largest living adult generation, according to population projections from the U.S. The social platform has teams that review anonymous reports of posts by individuals who seem to need mental health support.

Millennials 134

Millennials Thought Leadership CMO Marketing 134

Sprout Social

OCTOBER 16, 2023

Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. Bobby Jack Bobby Jack is taking advantage of their popularity during the early 2000s to connect with younger Millennials and Gen Z.

Gen Z 131

Gen Z Millennials Branding Transform 131

ConsumerTalk

AUGUST 10, 2022

Baby boomers, for example, are being told by their doctors that healthier choices will help prolong their lives or improve their health. Millennials are eating snacks as meals because they're too busy to sit down for a full meal, and Gen X is trying to shake itself free from childhoods full of sweet and sugary choices.

Food 98

Food Millennials Health 98

SocialPilot

FEBRUARY 19, 2025

Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting Gen Z and millennials. For instance, a brand in the health sector might prefer a platform where users feel secure sharing sensitive information. Gender Distribution: More than half of Bluesky users are male. Male: Around 63%.

Gen Z 112

Gen Z User-Generated Advertisers Advertising 112

Content Marketing Institute

JANUARY 22, 2019

A patient journey complicated by the need for ongoing care can present health care industry marketers with a distinct set of informational challenges. But Cleveland Clinic is among a number of digitally savvy health care organizations rising to the occasion with its patient portal and MyChart system. Click To Tweet.

Gen Z 111

Gen Z Content Marketing Health Millennials 111

Neil Patel

SEPTEMBER 8, 2021

It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. Speak to More Customers.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Martech

APRIL 19, 2022

63% say they are concerned about data privacy when gaming, which is a bit lower than Millennials (66%) and Gen X (70%). Gen Z users are also more open to companies making use of their data than older metaverse denizens. Meaningful relationships. These are also positive associations for brands if they participate.

Gen Z 111

Gen Z Millennials Health Branding 111

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people listening to podcasts on mobile apps increased 60% between 2018 and 2019, and millennials drive that growth. Podcasts reach younger audiences. Podcast listeners are growing fast.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Women, Gen Z and Millennials are the top demographics interested in fashion influencer marketing. Sports ranks highly for Gen X while Gen Z and Millennials are more interested in fitness content.

Influencer Marketing 126

Influencer Marketing Market Trends Gen Z Fashion 126

Hubspot Marketing

JANUARY 20, 2020

Burnout is so common that the World Health Organization now classifies it as a legitimate health condition. This condition especially impacts millennials. When this happens, you can run into one of the most dreaded mental conditions: burnout. While burnout is common, it isn't just isolated to people who dislike their jobs.

Energy 135

Energy Health Millennials Marketing 135

Hubspot Marketing

DECEMBER 19, 2023

Badminton, where players use racquets to hit a shuttlecock across a net, might be the next big hit among Gen Z and Millennials, per Pinterest. This trend will show most clearly in the consumer app space – think fitness, health, nutrition and productivity.

Gen Z 131

Gen Z Non-Profit Millennials Shipping 131

Marketing Insider Group

AUGUST 20, 2013

Millennials watch TV with 2 or more electrical devices. Millennials trust strangers over family and friends. Health care, education and income have the biggest impact on life satisfaction. Only 11% define having a lot of money as a definition of success. They lean on User-Generated Experiences for purchase decisions.

Millennials 110

Millennials Energy User-Generated Health 110

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. According to the World Health Organization, about 6.3 The effects go well beyond work.

Gen Z 98

Gen Z Millennials Health User-Generated 98

Hubspot Marketing

JULY 30, 2023

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

MAY 21, 2019

50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. Social-savvy millennials are used to planning their future and looking for new ideas on the platform, and they’re increasingly likely to buy the things they Pin. 27% of marketers are already using Pinterest.

Millennials 112

Millennials Shoppers Food User-Generated 112

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. Still, the millennial generation remains the platform’s median age. This means good news for marketers targeting millennials, who generally have more disposable income. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 106

Social Media Marketing Gen Z Millennials Shoppers 106

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. A Roblox campaign helped the Cleveland Clinic offer tools for mental health , Nickelodeon used the platform for a concert and programmatic media seems to be a big part of its future.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Neil Patel

DECEMBER 28, 2021

This part of the Search Trends report breaks down searches by different topics, including: culture economy entertainment environment health and wellness news and events philanthropy representation sports. In 2019, Gen Z officially outnumbered millennials, tallying 32.2 Search for Topics Using the Search Bar.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

SmartBrief - Marketing

JANUARY 21, 2024

Facing global warming, pandemics, mental health issues and much more, the time has come for us to pause and reflect. The desire for brands to speak up is in fact on the rise according to a new report from Morning Consult , especially among younger consumers including millennials and Generation Z.

Product 111

Product Branding Gen Z Health 111

Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. There are about 65 million Generation X, and they outspend millennials by 41 percent and baby boomers by 18 percent. The X refers to the variable “x,” allowing them to be named but perhaps not limited by one definition.

Millennials 127

Millennials User-Generated Shoppers Transform 127

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Millennials: 42% of content creators 8. Burnout and mental health The mental health toll on creators is significant. Over 165 million content creators have joined social media since 2020.

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Hubspot Marketing

NOVEMBER 6, 2019

If you choose to run an ad solely based on topics, instead of keywords, you might run that same dumbbell ad and choose a theme of "health and fitness." Recently I was perusing a Forbes article, "How These 6 Millennials Travel The World For A Living," when I came across an ad for Delta. Delta Example.

Millennials 121

Millennials Food Health Advertisers 121

Martech

JANUARY 4, 2023

The CEO of Zen Media, Shama has been named “Zen Master of Marketing” by Entrepreneur Magazine, “Millennial Master of the Universe” by FastCompany and a LinkedIn Top Voice in Marketing four times. LinkedIn: MattHeinz (51K followers). Blog: Matt on Marketing. Shama Hyder. ” Website: Brass Tack Thinking. Twitter: @AmberCadabra (80.5K

CMO 119

CMO Millennials Marketing Marketers 119