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How Gen Z Will Change the B2B Marketing Game

Trade Press Services Newsletter

While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Studies show that younger buyers now represent two-thirds of B2B decision-makers.

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Shining a light on the missing menopause market

SmartBrief - Marketing

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Williams (Parallel Path) Why does this matter now more than ever?

Health 114
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How millennials use social media: What marketers need to know

Sprout Social

We could only be talking about one generation: Millennials. Once dismissed as unforgivably cringe, Millennials are making a pop culture comeback. Millennials were the earliest adopters of some of the networks that have become global behemoths. How to reach Millennials on social media On social, Millennials look for connection.

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#HealthTok: How brands can be the ethical influence on health TikTok

Sprout Social

In the middle of a daily TikTok scroll through videos of dancing, recipes, travel vlogs and makeup tutorials, you might find some game-changing (or questionable) health advice. Health “tips” that are ineffective or worse, dangerous, can quickly spread on TikTok unchecked. Yet, there are positives. “The MedicalTok has over 2.5

Health 70
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How marketers can leverage Hispanic social media influencers to reach young audiences

SmartBrief - Marketing

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. That number increases for 37% for those age 18 to 29, and even higher for Hispanic youth, along with women, Asian American and those with a lower income.

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Aflac’s approach to Gen Z engagement

Martech

Customers born just before or after the debut of the memorable Aflac Duck are known as Gen Z and are a much sought after health insurance demographic. of Millennials (age 25-34) said they trust mobile to book flights and vacation rentals, while 53% of consumers 18-25 said so.v In the same survey, 64.2%

Gen Z 117
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How to hire an influencer: A guide for successful partnerships

Sprout Social

To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators. These benchmarks are useful because they put a greater focus on an influencer’s tier or size.

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