Remove Health Remove Millennials Remove PR
article thumbnail

Employee advocacy: How it works + how to get started

Hootsuite

It aids in PR crises and issue management. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Who is the public face of your company, either in their role (speaking engagements, PR, etc.) Employee advocacy can also aid in PR crises and issues management.

Gen Z 99
article thumbnail

How 6 Brands Stand Out and Get Results from Content Marketing

Content Marketing Institute

Armed with data showing a high engagement rate for videos on the site and in newsletters – and a familiarity with its target millennial audience’s tendency to watch video on mobile devices – the IEEE GlobalSpec team designed a video-focused newsletter. com , published by IEEE GlobalSpec, offers news and analysis to 8 million engineers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are Personas Just a Nicer Word for Stereotypes?

Content Marketing Institute

And don’t forget the millennials – young adults who are entitled and lazy, live on their phones, and were raised by helicopter parents. And millennials? A poorly constructed persona can seem a lot like a stereotype, such as all millennials want information delivered via mobile devices,” says Kevin Smith of Kevin W.

article thumbnail

The Good, The Bad, and The Mediocre: 2024 Cannes Lions

Set Up

1 Ad Campaign | Audio & Radio Lions / PR Lions Specsavers: The Misheard Version; Agency: Golin, London Being a millennial, Rick Astley’s most popular hit has long been a part of my culture. This ad from Klick Health showcases just one of the ways that A.I. What’s the marketing lesson here? Do the unexpected. #10

Health 59
article thumbnail

How to Future Proof With Sustainable Business Practices

Duct Tape Marketing

One is about authenticity, and if you've just read a what's hot this year list, are you seeing millennials care about sustainability and therefore you try to be more sustainable? And if you are able to meet their demand, they become your best PR instrument. So is that a great place to start?

article thumbnail

Transcript of How Reducing Friction Increases Revenue

Duct Tape Marketing

All the important SEO tools that you need for paid traffic, social media, PR, and of course SEO. ” I have millennial age children that are so funny to watch how little they will tolerate from a website because they just, that’s not how they feel like the world should work. And they’ll go find somebody who gets it.

article thumbnail

Transcript of How Leaders Can Create Inclusive Cultures

Duct Tape Marketing

Jennifer Brown: You don’t want to put out a PR campaign that gets pulled because you offended people. Millennials and generationZ, which is coming up behind them of course are also bringing that valuing of inclusion into the workplace in a very, I think louder way than generations before. Yeah, so there is a lot of change.

Energy 47