Hubspot Marketing

SEPTEMBER 12, 2022

Gen Alpha kids are also sometimes called "mini millennials" because they are the children of Millennials, are believed to have a really close relationship with their parents, and are likely to have similar consumer habits. That's because millennial parents are extremely conscious of the products they use. "As

Gen Z 130

Gen Z Millennials Fashion Manufacturing 130

Neil Patel

MARCH 25, 2021

In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. From special-diet foods to raincoats for dogs, desirable pet products can be very specific. Millennials are the largest pet-owning demographic in the U.S.,

Millennials 129

Millennials Food Shoppers Health 129

Hubspot Marketing

DECEMBER 20, 2023

The “Barbie” movie’s marketing engine, from experiential activations to product collaborations, had it all. This campaign was well-produced and effectively targeted the largest demographic of holiday shoppers: millennials. Millennials are expected to spend more than other generations this holiday season.

Millennials 130

Millennials Shoppers Marketing Marketers 130

Neil Patel

FEBRUARY 23, 2021

Millennials taught us new ways of viewing our socio-political world. Most of their parents are Millennials. For marketers, this means speaking to an astute audience that may know the ideal product better than we do. Much like their millennial parents , Gen Alpha will likely spend more time finding medical information online.

Millennials 128

Millennials Health Education Gen Z 128

Adobe Experience Cloud Blog

JANUARY 11, 2019

However, consumers, especially millennials coined ‘digital natives,’ are on the cusp of surpassing baby boomers as the nation’s largest living adult generation, according to population projections from the U.S. What I am getting at here is, regardless of your product or service, your ideal customer or prospect doesn’t care about you.

Millennials 134

Millennials Thought Leadership CMO Marketing 134

Neil Patel

SEPTEMBER 8, 2021

Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Here are a few benefits of niche marketplaces B2B.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Sprout Social

OCTOBER 16, 2023

Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. Balancing engaging content with posts that showcase your products or services in action guides consumers further along the buyer’s journey.

Gen Z 128

Gen Z Branding Millennials Transform 128

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. Once you are comfortable, podcast production still requires a significant investment of time. You have to brainstorm topics, reach out to guests, and record, before shifting to post-production and marketing.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Hubspot Marketing

JANUARY 20, 2020

Burnout is so common that the World Health Organization now classifies it as a legitimate health condition. This condition especially impacts millennials. The Pomodoro Technique is a productivity strategy where you schedule spans of time into work time and break time.

Energy 136

Energy Health Millennials Marketing 136

Hubspot Marketing

DECEMBER 19, 2023

Badminton, where players use racquets to hit a shuttlecock across a net, might be the next big hit among Gen Z and Millennials, per Pinterest. Globally, menopause causes $150B in lost productivity. There’s already been an influx of products created for perimenopause and menopause care, with celebrities and influencers in the mix.

Gen Z 130

Gen Z Non-Profit Millennials Shipping 130

Hubspot Marketing

JULY 30, 2023

Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. But what’s more important is that consumers are discovering new products on social media more than anywhere else. Social media could be the future of e-commerce.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Content Marketing Institute

JANUARY 22, 2019

Lesson 2: Place your products in a practical context. A patient journey complicated by the need for ongoing care can present health care industry marketers with a distinct set of informational challenges. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis? Click To Tweet.

Gen Z 110

Gen Z Content Marketing Health Millennials 110

Sprout Social

NOVEMBER 19, 2024

To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators. These benchmarks are useful because they put a greater focus on an influencer’s tier or size.

Gen Z 91

Gen Z Health Influencer Marketing Food 91

Sprout Social

MAY 21, 2019

Considering the power of Pinterest as a platform for showcasing products , these demographics are significant. Additionally, another 52% of Pinterest users spent $500 or more on beauty products for over six months. 50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month.

Millennials 112

Millennials Shoppers Food User-Generated 112

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. Most people check in when they want to research a type of product or resource. Still, the millennial generation remains the platform’s median age. There’s a near-even split between Generation X, Gen Z, and Millennials. Source: Statista.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Content Marketing Institute

SEPTEMBER 6, 2018

Finalist: Project of the Year; Best Health Care/Medical Publication) HIMSS is a global, not-for-profit organization that was looking to strengthen its leadership position as an influential patient-health advocate. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis? Beyond Silence.

Content Marketing 92

Content Marketing Health Millennials Entertainment 92

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Over a decade later, people still reminisce and rave over the viral moment.

Influencer Marketing 113

Influencer Marketing Market Trends Gen Z Fashion 113

Litmus

OCTOBER 16, 2024

Lifecycle marketing vs. customer lifecycle marketing Lifecycle marketing focuses on product management from development to obsolescence, while customer lifecycle marketing nurtures relationships from first hello to loyal advocate. Lifecycle marketing asks, “How can we keep our product relevant?”

Health 94

Health Customer Journey User-Generated Marketing 94

Sprout Social

JULY 15, 2022

These often include brands who simply send free products to influencers but haven’t paid for their own brand-specific video. This gives each brand a small feature for only the cost of free products. Product Reviews. Another great type of campaign is to ask influencers to review your products on a video.

Influencer Marketing 141

Influencer Marketing Branding Marketing Marketers 141

Martech

JANUARY 4, 2023

The CEO of Zen Media, Shama has been named “Zen Master of Marketing” by Entrepreneur Magazine, “Millennial Master of the Universe” by FastCompany and a LinkedIn Top Voice in Marketing four times. LinkedIn: MattHeinz (51K followers). Blog: Matt on Marketing. Shama Hyder. ” Website: Brass Tack Thinking. Twitter: @AmberCadabra (80.5K

CMO 130

CMO Millennials Marketing Marketers 130

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. According to the World Health Organization, about 6.3 The key challenges affecting each generation.

Gen Z 93

Gen Z Millennials Health User-Generated 93

Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. There are about 65 million Generation X, and they outspend millennials by 41 percent and baby boomers by 18 percent. The X refers to the variable “x,” allowing them to be named but perhaps not limited by one definition.

Millennials 127

Millennials User-Generated Shoppers Transform 127

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. brand and product names) on social.

Millennials 143

Millennials Social Media Marketing B2C Market Research 143

Hubspot Marketing

NOVEMBER 28, 2018

To improve your team's productivity, reduce turnover rates, and drive increased revenue for your company, it's critical you take the time to focus on your employees' job satisfaction. If you're wary about the tangible benefits of job satisfaction, consider this -- happiness has shown to increase employee productivity by at least 12%.

Millennials 142

Millennials Health Promotion Education 142

Hubspot Marketing

FEBRUARY 27, 2023

Millennials ranked Instagram as their favorite social media app in 2022. 70% of shopping enthusiasts turn to Instagram for product discovery. 130 million Instagram accounts tap on a shopping post to learn more about products every month. 44% of users surveyed use Instagram Stories to promote products or services.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place.

Gen Z 136

Gen Z Pharmaceutical Customer Acquisition Marketing 136

Sprout Social

JUNE 22, 2021

According to the Sprout Social Index™ , 53% of consumers follow brands on social to learn about new products and services. Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. 140 million US users.

Customer 131

Customer Gen Z User-Generated Health 131

Neil Patel

APRIL 20, 2021

Whether you’re selling a digital product online or you run a brick-and-mortar business, these behavioral neuroscience principles will work for you. Influence Drives the Value of Your Product. You believe in your product (e.g., Influence increases the perceived value of your products. People trust their opinions.

Millennials 137

Millennials Education User-Generated Advertising 137

Hubspot Marketing

NOVEMBER 1, 2024

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing 121

Manufacturing B2C Non-Profit eCommerce 121

Moz

MARCH 30, 2020

Executives and staff alike are looking for advice on how to improve productivity while working from home, perhaps for the first time. Aside from the health and safety of the population, finance cuts most to the emotional core of this pandemic. Health and fitness. Health is, unsurprisingly, a vital category right now.

Health 95

Health Entertainment Finance Millennials 95

Hootsuite

AUGUST 30, 2022

While the same number of Gen Zers as Millennials—both 84%—say marriage equality is either a good or neutral thing for society, Gen Z is more likely to say people using gender-neutral pronouns should be more accepted. This study grouped Gen Z and Millennials together, but the findings are clear: Short-form video is the future present.

Gen Z 106

Gen Z Millennials User-Generated Marketing 106

Set Up

JULY 11, 2023

We recently spoke to Kelly Deen , the Chief Commercial Officer/CMO at kencko , and Jamie Eslinger , the SVP of Marketing + Integration at The Little Gym & Snapology , about the Health + Wellness Industry. What innovative changes are happening in the Health + Wellness space? The brands you use are a clear method of self expression.

Health 40

Health Gen Z Manufacturing Millennials 40

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Usually preferring products with high quality and value, they tend to be loyal for years to the Brands they like. Because they are on the older end, their consumer behavior leans towards health and wellness purchases.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Businesses Grow

MARCH 18, 2024

SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. I took pages and pages of notes — this is a serious learning opportunity!

Gen Z 127

Gen Z Transform Energy Thought Leadership 127

Content Marketing Institute

APRIL 10, 2018

And don’t forget the millennials – young adults who are entitled and lazy, live on their phones, and were raised by helicopter parents. And millennials? A poorly constructed persona can seem a lot like a stereotype, such as all millennials want information delivered via mobile devices,” says Kevin Smith of Kevin W.

Millennials 111

Millennials Inbound Marketing PR Entertainment 111

Neil Patel

FEBRUARY 5, 2021

Based on buyer intent, you now have three subgroups: gift-givers motivated to buy discounted products women who purchase products because they enjoy pampering themselves those who try new things to feel part of an in-crowd. If they love green products, maybe they care about your attitude toward sustainability.

Marketing 133

Marketing Marketers Analytics Millennials 133

Neil Patel

DECEMBER 29, 2020

Many older brands have done the latter, using the more relaxed, casual tone on social media to shed their stuffy reputations and inject their products with a fresher (or even a snarkier) persona. Take Chase Bank’s tweet ostensibly advising a Millennial. MoonPie is a great example. They’re not even thinking about retirement.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145