Hubspot Marketing

NOVEMBER 1, 2024

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Usually preferring products with high quality and value, they tend to be loyal for years to the Brands they like. Because they are on the older end, their consumer behavior leans towards health and wellness purchases.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Hootsuite

OCTOBER 22, 2024

Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Source: Sinéad Rocks on LinkedIn However, employee advocacy on social media can also happen via original social media content.

PR 111

PR Gen Z Thought Leadership Communications 111

SmartBrief - Marketing

JANUARY 21, 2024

In today’s fast-paced world, the pressure to constantly increase productivity has become an ingrained norm. Facing global warming, pandemics, mental health issues and much more, the time has come for us to pause and reflect. It’s also inching upward among boomers and Generation X.

Product 111

Product Branding Gen Z Health 111

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Digging deeper into how they use certain platforms, Gen Z consumers report TikTok is their favorite channel to turn to for product discovery, closely followed by Instagram.

Gen Z 94

Gen Z Branding User-Generated Influencer Marketing 94

Sprout Social

DECEMBER 19, 2024

But is activism still impactful if its tied to self-promotion and selling products? Most people today wish brands would stop taking a stand on socially and politically charged issues, and focus on the quality of their products and customer feedback instead. Consumers began to see brand activism as performative. Jun Poekert asks.

Gen Z 78

Gen Z Communications Millennials Promotion 78

Search Engine Land

MAY 23, 2024

Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land. Other top reasons to use it were for keeping up with the latest news (19%) and seeking health-related information (12%).

Shoppers 79

Shoppers Gen Z Product Millennials 79

SocialPilot

FEBRUARY 19, 2025

A global retail chain might prefer Twitter for its established audience and tools, which allow it to promote new products quickly. Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting Gen Z and millennials. Gender Distribution: More than half of Bluesky users are male. Male: Around 63%.

Gen Z 112

Gen Z User-Generated Advertisers Advertising 112

Hubspot Marketing

SEPTEMBER 12, 2022

Gen Alpha kids are also sometimes called "mini millennials" because they are the children of Millennials, are believed to have a really close relationship with their parents, and are likely to have similar consumer habits. That's because millennial parents are extremely conscious of the products they use. "As

Gen Z 128

Gen Z Millennials Fashion Manufacturing 128

Hubspot Marketing

DECEMBER 20, 2023

The “Barbie” movie’s marketing engine, from experiential activations to product collaborations, had it all. This campaign was well-produced and effectively targeted the largest demographic of holiday shoppers: millennials. Millennials are expected to spend more than other generations this holiday season.

Millennials 131

Millennials Shoppers Marketers Marketing 131

Neil Patel

MARCH 25, 2021

In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. From special-diet foods to raincoats for dogs, desirable pet products can be very specific. Millennials are the largest pet-owning demographic in the U.S.,

Millennials 129

Millennials Food Shoppers Health 129

Neil Patel

FEBRUARY 23, 2021

Millennials taught us new ways of viewing our socio-political world. Most of their parents are Millennials. For marketers, this means speaking to an astute audience that may know the ideal product better than we do. Much like their millennial parents , Gen Alpha will likely spend more time finding medical information online.

Millennials 128

Millennials Health Education Gen Z 128

Martech

SEPTEMBER 24, 2022

Consumers were asked what topics they would be interested in related to virtual experiences or products. The survey was distributed relatively evenly across Gen Z (88 participants), Millennials (101), Gen X (136) and Boomers (76). Dig Deeper: How the gaming universe is preparing marketers for the metaverse. Age demographics.

Gen Z 117

Gen Z Millennials Fashion Food 117

Adobe Experience Cloud Blog

JANUARY 11, 2019

However, consumers, especially millennials coined ‘digital natives,’ are on the cusp of surpassing baby boomers as the nation’s largest living adult generation, according to population projections from the U.S. What I am getting at here is, regardless of your product or service, your ideal customer or prospect doesn’t care about you.

Millennials 134

Millennials Thought Leadership CMO Marketers 134

Sprout Social

OCTOBER 16, 2023

Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. Balancing engaging content with posts that showcase your products or services in action guides consumers further along the buyer’s journey.

Gen Z 130

Gen Z Millennials Branding Transform 130

Neil Patel

SEPTEMBER 8, 2021

Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Here are a few benefits of niche marketplaces B2B.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. Once you are comfortable, podcast production still requires a significant investment of time. You have to brainstorm topics, reach out to guests, and record, before shifting to post-production and marketing.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Content Marketing Institute

SEPTEMBER 6, 2018

Finalist: Project of the Year; Best Health Care/Medical Publication) HIMSS is a global, not-for-profit organization that was looking to strengthen its leadership position as an influential patient-health advocate. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis? Beyond Silence.

Content Marketing 104

Content Marketing Health Millennials Entertainment 104

Hubspot Marketing

JANUARY 20, 2020

Burnout is so common that the World Health Organization now classifies it as a legitimate health condition. This condition especially impacts millennials. The Pomodoro Technique is a productivity strategy where you schedule spans of time into work time and break time.

Energy 135

Energy Health Millennials Marketers 135

Hootsuite

AUGUST 14, 2023

ChatGPT prompts can help you boost productivity and creativity , no matter what profession you are in. ChatGPT prompts for marketing Are you a marketer looking for ways to drive creativity and productivity? Try these awesome ChatGPT prompts: Generate five creative strategies for launching a new cocoa butter lotion product.

Product 98

Product Real Estate User-Generated Fashion 98

Hubspot Marketing

DECEMBER 19, 2023

Badminton, where players use racquets to hit a shuttlecock across a net, might be the next big hit among Gen Z and Millennials, per Pinterest. Globally, menopause causes $150B in lost productivity. There’s already been an influx of products created for perimenopause and menopause care, with celebrities and influencers in the mix.

Gen Z 131

Gen Z Non-Profit Millennials Shipping 131

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Over a decade later, people still reminisce and rave over the viral moment.

Influencer Marketing 125

Influencer Marketing Market Trends Gen Z Fashion 125

Hubspot Marketing

JULY 30, 2023

Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. But what’s more important is that consumers are discovering new products on social media more than anywhere else. Social media could be the future of e-commerce.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Content Marketing Institute

JANUARY 22, 2019

Lesson 2: Place your products in a practical context. A patient journey complicated by the need for ongoing care can present health care industry marketers with a distinct set of informational challenges. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis? Click To Tweet.

Gen Z 111

Gen Z Content Marketing Health Millennials 111

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. Most people check in when they want to research a type of product or resource. Still, the millennial generation remains the platform’s median age. There’s a near-even split between Generation X, Gen Z, and Millennials. Source: Statista.

Social Media Marketing 106

Social Media Marketing Gen Z Millennials Shoppers 106

Sprout Social

MAY 21, 2019

Considering the power of Pinterest as a platform for showcasing products , these demographics are significant. Additionally, another 52% of Pinterest users spent $500 or more on beauty products for over six months. 50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month.

Millennials 112

Millennials Shoppers Food User-Generated 112

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. According to the World Health Organization, about 6.3 The key challenges affecting each generation.

Gen Z 98

Gen Z Millennials Health User-Generated 98

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Millennials: 42% of content creators 8. Consumer engagement statistics The content creators produce can deeply influence consumer interest, often helping them envision how a product fits into their lives.

Gen Z 52

Gen Z Transform Millennials Advertisers 52

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. The game company is also offering full production process management for brands creative assets, a feature that may become extremely important as brands attempt to engage gamers on their own level.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. brand and product names) on social.

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Hubspot Marketing

NOVEMBER 28, 2018

To improve your team's productivity, reduce turnover rates, and drive increased revenue for your company, it's critical you take the time to focus on your employees' job satisfaction. If you're wary about the tangible benefits of job satisfaction, consider this -- happiness has shown to increase employee productivity by at least 12%.

Millennials 145

Millennials Health Promotion Education 145

Sprout Social

JUNE 22, 2021

According to the Sprout Social Index™ , 53% of consumers follow brands on social to learn about new products and services. Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. 140 million US users.

Customer 137

Customer Gen Z User-Generated Health 137

Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. There are about 65 million Generation X, and they outspend millennials by 41 percent and baby boomers by 18 percent. The X refers to the variable “x,” allowing them to be named but perhaps not limited by one definition.

Millennials 127

Millennials User-Generated Shoppers Transform 127

Sprout Social

JULY 15, 2022

These often include brands who simply send free products to influencers but haven’t paid for their own brand-specific video. This gives each brand a small feature for only the cost of free products. Product Reviews. Another great type of campaign is to ask influencers to review your products on a video.

Influencer Marketing 139

Influencer Marketing Branding Marketers Marketing 139

Hubspot Marketing

FEBRUARY 27, 2023

Millennials ranked Instagram as their favorite social media app in 2022. 70% of shopping enthusiasts turn to Instagram for product discovery. 130 million Instagram accounts tap on a shopping post to learn more about products every month. 44% of users surveyed use Instagram Stories to promote products or services.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Neil Patel

APRIL 20, 2021

Whether you’re selling a digital product online or you run a brick-and-mortar business, these behavioral neuroscience principles will work for you. Influence Drives the Value of Your Product. You believe in your product (e.g., Influence increases the perceived value of your products. People trust their opinions.

Millennials 137

Millennials Education User-Generated Advertising 137

Martech

JANUARY 4, 2023

The CEO of Zen Media, Shama has been named “Zen Master of Marketing” by Entrepreneur Magazine, “Millennial Master of the Universe” by FastCompany and a LinkedIn Top Voice in Marketing four times. LinkedIn: MattHeinz (51K followers). Blog: Matt on Marketing. Shama Hyder. ” Website: Brass Tack Thinking. Twitter: @AmberCadabra (80.5K

CMO 119

CMO Millennials Marketers Marketing 119