Content Marketing Institute

JANUARY 22, 2019

A patient journey complicated by the need for ongoing care can present health care industry marketers with a distinct set of informational challenges. But Cleveland Clinic is among a number of digitally savvy health care organizations rising to the occasion with its patient portal and MyChart system. Click To Tweet.

Gen Z 110

Gen Z Content Marketing Health Millennials 110

Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. There are about 65 million Generation X, and they outspend millennials by 41 percent and baby boomers by 18 percent. Build some promotions and special offers into your social posting calendar just for followers and fans.

Millennials 127

Millennials User-Generated Shoppers Transform 127

Sprout Social

MAY 21, 2019

50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. Social-savvy millennials are used to planning their future and looking for new ideas on the platform, and they’re increasingly likely to buy the things they Pin. 27% of marketers are already using Pinterest.

Millennials 112

Millennials Shoppers Food User-Generated 112

Content Marketing Institute

SEPTEMBER 6, 2018

California Closets is a high-end, closet-space-management business rooted in the belief that a well-organized environment – one that’s characterized by quality, impeccable style, and custom functionality – promotes beneficial creativity, relaxation, and focus. EditorStahl #CMWorld Click To Tweet. Beyond Silence.

Content Marketing 92

Content Marketing Health Millennials Entertainment 92

Litmus

OCTOBER 16, 2024

Geography (location, climate): Send location-specific offers or seasonal promotions that align with regional preferences or weather patterns. For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.”

Health 94

Health Customer Journey User-Generated Marketing 94

Hubspot Marketing

NOVEMBER 28, 2018

To boost job satisfaction, it's critical you make an effort to show employees' that their health matters. Additionally, it's important you create opportunities to reduce stress and promote mental well-being. The eNPS (employee Net Promoter Score) is a good tool to measure employee engagement. Job Satisfaction Statistics.

Millennials 142

Millennials Health Promotion Education 142

Sprout Social

NOVEMBER 19, 2024

To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators. These benchmarks are useful because they put a greater focus on an influencer’s tier or size.

Gen Z 91

Gen Z Health Influencer Marketing Food 91

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. For instance, to promote a new foundation the brand showed influencer Monet McMichael with the product at the Soft Lit Luminous Foundation launch party.

Influencer Marketing 113

Influencer Marketing Market Trends Gen Z Fashion 113

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. Still, the millennial generation remains the platform’s median age. This means good news for marketers targeting millennials, who generally have more disposable income. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Sprout Social

JULY 15, 2022

We have an example of this below from health and fitness professional Renee McLaughlin, reviewing “Amazing Amino Acids” that she whole-heartedly loves and recommends. This is a much more organic way to put your brand in front of a new audience, rather than having an obviously promotional video created all about your brand.

Influencer Marketing 141

Influencer Marketing Branding Marketing Marketers 141

SmartBrief - Marketing

JANUARY 21, 2024

Facing global warming, pandemics, mental health issues and much more, the time has come for us to pause and reflect. The desire for brands to speak up is in fact on the rise according to a new report from Morning Consult , especially among younger consumers including millennials and Generation Z.

Product 93

Product Branding Gen Z Health 93

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. It’s a platform known for promoting authentic connection, where Redditors specifically look for and join conversations they can trust.

Customer 131

Customer Gen Z User-Generated Health 131

Hubspot Marketing

SEPTEMBER 13, 2022

This is what Millennials and Gen Z are calling quiet quitting. They face harsher punishments for mistakes, they have higher burnout rates, and they’re less likely to be promoted. This was reportedly driven by low or stagnant wages, high cost of living, health concerns relating to the COVID-19 pandemic, and a desire for remote work.

Gen Z 107

Gen Z Millennials Health Management 107

Hubspot Marketing

FEBRUARY 27, 2023

Millennials ranked Instagram as their favorite social media app in 2022. 44% of users surveyed use Instagram Stories to promote products or services. The industry that had the highest cooperation efficiency with Instagram influencers was Health Care, where influencer posts were 4.2x Source ) 17. Source ) 18. Source ) 19.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Neil Patel

FEBRUARY 5, 2021

Your demographic profiling and analytics testing reveal that your customers are typically middle-class women aged between 21 and 45, and they respond well to promotional emails. Another group bought the set because their favorite influencer promoted it. Those women who buy cosmetics because their favorite influencer promoted it?

Marketing 133

Marketing Marketers Analytics Millennials 133

Content Marketing Institute

DECEMBER 6, 2018

Armed with data showing a high engagement rate for videos on the site and in newsletters – and a familiarity with its target millennial audience’s tendency to watch video on mobile devices – the IEEE GlobalSpec team designed a video-focused newsletter. com , published by IEEE GlobalSpec, offers news and analysis to 8 million engineers.

Content Marketing 110

Content Marketing Branding Health User-Generated 110

Businesses Grow

MARCH 18, 2024

SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. I took pages and pages of notes — this is a serious learning opportunity!

Gen Z 127

Gen Z Transform Energy Thought Leadership 127

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. Community gives consumers something larger and deeper to promote and want to talk about. And all of that helps your brand awareness. Image Source 5.

Manufacturing 121

Manufacturing B2C Non-Profit eCommerce 121

Content Marketing Institute

APRIL 10, 2018

And don’t forget the millennials – young adults who are entitled and lazy, live on their phones, and were raised by helicopter parents. And millennials? A poorly constructed persona can seem a lot like a stereotype, such as all millennials want information delivered via mobile devices,” says Kevin Smith of Kevin W.

Millennials 111

Millennials Inbound Marketing PR Entertainment 111

Neil Patel

SEPTEMBER 13, 2021

Additionally, it examines the effects of social media on people’s mental health and how it affects society as a whole. It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals.

Transform 136

Transform Marketing Marketers Millennials 136

Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Gamification is also a great strategy.

Gen Z 99

Gen Z PR Thought Leadership Communications 99

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. A Roblox campaign helped the Cleveland Clinic offer tools for mental health , Nickelodeon used the platform for a concert and programmatic media seems to be a big part of its future.

Gen Z 67

Gen Z Transform Entertainment Millennials 67

Neil Patel

APRIL 20, 2021

These days, most of us are selling to a new generation of customers: the millennials. Millennials are a unique set of people born between 1982 and 2000 and making up 26% of the world’s population. Over 23% of millennials hold a bachelor’s degree or higher, making them the most educated generation in history.

Millennials 137

Millennials Education User-Generated Advertising 137

Marketing Insider Group

NOVEMBER 21, 2022

Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce. The workers of next year and beyond favor a more balanced approach – working smarter rather than harder, with more importance placed on the value of mental health and general wellness.

Event Marketing 128

Event Marketing Food Millennials Entertainment 128

Hootsuite

SEPTEMBER 15, 2022

With their bright hair, (debatably) adorable faces and even cuter outfits, many millennials spent their childhoods collecting trolls. At other times, a troll can mount a full-on hateful attack that wreaks havoc on your mental health. The page promoting the film After We Fell urged followers to avoid spoiling the film online.

Millennials 29

Millennials Management Health Branding 29

Marketing Insider Group

NOVEMBER 12, 2019

Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce. The workers of 2020 and beyond favor a more balanced approach – working smarter rather than harder, with more importance placed on the value of mental health and general wellness. Enhanced Personalization.

Millennials 111

Millennials Event Marketing Food Entertainment 111

Sprout Social

OCTOBER 26, 2021

As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. Promoting jobs with hashtags on TikTok or Instagram and using these platforms to show audiences what it’s like to work for your company.

Millennials 126

Millennials Communications Promotion Non-Profit 126

Buffer Marketing

DECEMBER 10, 2024

January 2025 🗓️ Monthly themes and events National Mentoring Month National Slavery and Human Trafficking Prevention Month Paris Fashion Week (January 20–25) Dry January What began as a UK public health campaign in 2013 has since become a worldwide movement. Also: you really can’t go wrong with pet content.

Health 112

Health Transform Fashion Gen Z 112

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Overly promotional tactics, forced authenticity and glomming onto trends doesn’t win their favor. Sound familiar? Reaching Gen Z requires brands to rethink how they engage.

Gen Z 92

Gen Z Branding User-Generated Influencer Marketing 92

Hootsuite

NOVEMBER 28, 2022

By investing in your customer experience management, you can improve the health of your business. This boost in loyalty can act as word-of-mouth marketing and increase your Net Promoter Score (NPS). It’s calculated on a 0-10 scale, bucketed into three cohorts: detractors (0-6), passives (7-8), and promoters (8-10).

Management 130

Management Customer CRM Customer Journey 130

Hootsuite

JUNE 6, 2023

Get the Instagram collage templates 4 Instagram Reels templates Instagram Reels are an excellent method for promoting your business, but you don’t need to be a video expert to put them together. Upload your own photos by dragging and dropping them into Canva’s “Uploads” field, located on the left side of the screen. Design it up using Canva.

Non-Profit 98

Non-Profit User-Generated Millennials Finance 98

Spiralytics

NOVEMBER 14, 2023

They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. Well-traveled at a young age Millennials and Gen Z are more travel-happy than their predecessors, and they’re taking their Gen Alpha children with them.

Gen Z 52

Gen Z Millennials Health Transform 52

Neil Patel

SEPTEMBER 17, 2021

Instagram is the go-to social media platform for fashion, beauty, and health brands. Even infographics like this one from Goldman Sachs on millennials can contain rich nuggets of knowledge about your audience. New sales channels and promising promotional strategies are some things to expect. Social Media Audit: Instagram.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Sprout Social

JUNE 20, 2024

Influencer marketing in the UK If you’re a brand looking to reach Gen Z and millennial consumers in the UK, influencers should be part of your marketing strategy. A 2023 survey of UK consumers also found that 84% of Gen Z and 68% of Millennials followed influencers. How much do UK influencers charge?

Gen Z 54

Gen Z Millennials Food Fashion 54

Search Engine Land

OCTOBER 4, 2022

Ecosia launched in 2009 and like DuckDuckGo, it promotes privacy as an alternative to more mainstream search engines. Content creators who upload videos to YouTube can apply YouTube SEO best practices to enhance discovery across YouTube and Google Search and can promote their videos on YouTube through paid advertising. In the U.S.,

Shoppers 107

Shoppers Retail Finance User-Generated 107

Hootsuite

MAY 9, 2023

Social media for real estate is an essential tool for promoting listings, generating leads, and building a long-lasting brand. With 90% of agents promoting their real estate listings online, cultivating an online brand that stands out is essential. Use it to easily plan your own strategy, track results, and keep your team in the loop.

Real Estate 94

Real Estate Social Media Marketing Marketing Marketers 94

Set Up

JULY 16, 2024

1 Ad Campaign | Audio & Radio Lions / PR Lions Specsavers: The Misheard Version; Agency: Golin, London Being a millennial, Rick Astley’s most popular hit has long been a part of my culture. This ad from Klick Health showcases just one of the ways that A.I. What’s the marketing lesson here? Do the unexpected. #10 for many years now.

Health 59

Health Entertainment Millennials PR 59