Remove Health Remove Millennials Remove Target Market
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How to Target Generation X Through Paid Ads

Neil Patel

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Strategies for Targeting Generation X Through Paid Ads.

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How marketers can leverage Hispanic social media influencers to reach young audiences

SmartBrief - Marketing

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. Social media influencers are essential to the Hispanic market and should be included in any marketing strategy.

Gen Z 52
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How to Segment Your Audience for Successful Lifecycle Marketing

Litmus

It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI. Audience segmentation divides your customer base into groups with similar characteristics, enabling highly targeted marketing that boosts engagement and conversions. What is audience segmentation?

Health 94
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Are Personas Just a Nicer Word for Stereotypes?

Content Marketing Institute

And don’t forget the millennials – young adults who are entitled and lazy, live on their phones, and were raised by helicopter parents. presidential election, and NASCAR dads, which became a target audience in the 2004 elections, are closer to personas, though too thinly described. And millennials? Is health a factor?

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How to Create Inclusive Content for Everyone

Neil Patel

You significantly widen your target markets by opening the door to previously marginalized communities. Millennials are even more loyal to inclusive brands. This stock library features disabled Black, Indigenous, and people of color with a wide range of disabilities and health issues. For one, it can grow your business.

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What is Psychometric Profiling for Marketing?

Neil Patel

Once you know what drives people, you can devise highly effective and targeted marketing campaigns. The data you need to profile your customers and improve your marketing outreach? Let’s stick with our moms for this: Chances are if they’re into fitness, they probably care about health and nutrition. Think about it.

Marketing 133
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How to edge out your competition with market research

Sprout Social

From customer personas to trends within your industry, market research identifies key information for you to better understand your audience’s desires from your products and services. Taking time out of your schedule to conduct research might seem like a drag but doing so is crucial for your brand health. Social media.