Hubspot Marketing

JULY 30, 2023

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Neil Patel

SEPTEMBER 8, 2021

It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Because of this, studies from Google have found B2B buyers are increasingly of that generation. Here are a few benefits of niche marketplaces B2B.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Neil Patel

MARCH 18, 2021

If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? What makes Generation X so valuable? How Old is Generation X? 1965 to 1980 are typically known as the Generation X years.

Millennials 127

Millennials User-Generated Shoppers Transform 127

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Content Marketing Institute

JANUARY 22, 2019

Cisco invited 20 super-ambassador employees from several office locations to an online brainstorming session about how to connect with university students, new graduates, and other members of Generation Z. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis? Click To Tweet.

Gen Z 110

Gen Z Content Marketing Health Millennials 110

Marketing Insider Group

AUGUST 20, 2013

Millennials watch TV with 2 or more electrical devices. Millennials trust strangers over family and friends. They lean on User-Generated Experiences for purchase decisions. Billion smartphone users vs. 5 Billion mobile users worldwide. Typical mobile users checks their phone 150 times per day.

Millennials 110

Millennials Energy User-Generated Health 110

Hootsuite

MAY 31, 2022

Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. If you’re looking for higher-spending millennials, for example, try Pinterest. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. 433 million users are nothing to sniff at either.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Neil Patel

DECEMBER 28, 2021

Google is pretty good at equipping users (and businesses) with information about what it considers important by providing resources like their search engine optimization (SEO) guides and the annual Search Trends report. How to Use the Search Trends Report to Generate Content Ideas. For marketers, that data can be gold.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest users are also doubly likely to say their time on the platform was well-spent. Pinterest has 291 million monthly active users. As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide.

Millennials 112

Millennials Shoppers Food User-Generated 112

Hubspot Marketing

NOVEMBER 17, 2020

The heaviest podcasts users listen while they are away from home; often while at work. Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Content Marketing Institute

SEPTEMBER 6, 2018

4 weeks after @caclosets debuted its magazine, it was generating $42 for every $ spent. Four weeks after its initial print run, the book was generating $42 in revenue for every dollar it spent; and the immediate increase in demand spurred two additional print runs and a corresponding microsite. EditorStahl #CMWorld Click To Tweet.

Content Marketing 92

Content Marketing Health Millennials Entertainment 92

Litmus

OCTOBER 16, 2024

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” Then, create tailored email sequences for each stage like elcome series for new sign-ups or upgrade campaigns for power users on basic plans.

Health 94

Health Customer Journey User-Generated Marketing 94

Sprout Social

JUNE 22, 2021

billion global active users. 90 million US users. With billions of active users spanning all ages, Facebook is one platform businesses can’t afford to ignore as part of their digital strategy. billion global active users. Key Stats: 1 billion global users. 140 million US users. million US users.

Customer 131

Customer Gen Z User-Generated Health 131

Sales Force: CMO

AUGUST 2, 2022

It should be, especially now with five generations currently in the workplace. Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles.

Gen Z 93

Gen Z Millennials Health User-Generated 93

Search Engine Land

MAY 23, 2024

Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land. Search marketers tend to look at search much differently than everyday Google Search users. Why we care.

Shoppers 79

Shoppers Gen Z Product Millennials 79

Sprout Social

JULY 15, 2022

Not only is YouTube the second most popular platform for influencer marketing, it’s also the second most popular website in the world, reaching over 2 billion users each year. Some are better for brand awareness while others may be good for lead generation and conversion. Why use YouTube influencer marketing? Unboxing videos.

Influencer Marketing 141

Influencer Marketing Branding Marketing Marketers 141

Hubspot Marketing

NOVEMBER 1, 2024

Encourage user-generated content (UGC): More on that shortly. Fitness brand Peloton, for instance, regularly shares health tips and advice on its social media: View this post on Instagram A post shared by Peloton (@onepeloton) Electric toothbrush company Quip takes a similar approach, sharing oral health care advice on its blog.

Manufacturing 121

Manufacturing B2C Non-Profit eCommerce 121

Content Marketing Institute

DECEMBER 6, 2018

Armed with data showing a high engagement rate for videos on the site and in newsletters – and a familiarity with its target millennial audience’s tendency to watch video on mobile devices – the IEEE GlobalSpec team designed a video-focused newsletter. com , published by IEEE GlobalSpec, offers news and analysis to 8 million engineers.

Content Marketing 110

Content Marketing Branding Health User-Generated 110

Hootsuite

AUGUST 30, 2022

Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats. Many researchers agree Gen Z ends in 2010, but some argue 2012 is the cutoff for where Gen Z ends and Generation Alpha begins. Gen Z is 20.67% of the U.S. population. That’s two days.

Gen Z 106

Gen Z Millennials User-Generated Marketing 106

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 92

Gen Z Branding User-Generated Influencer Marketing 92

Neil Patel

APRIL 20, 2021

Email marketing is the most effective lead generation tactic , followed by websites/landing pages and then content marketing. For example, Dan Kennedy wrote sales copy that generated over $10 million in sales over the years. These days, most of us are selling to a new generation of customers: the millennials.

Millennials 137

Millennials Education User-Generated Advertising 137

Neil Patel

DECEMBER 29, 2020

Users are most engaged on social media when they’re entertained. You don’t even need fancy image editing software, just a free meme generator, such as Imgur. Meme generators let you search for images for your meme by filtering through popular memes or uploading your image. million followers. Memes Entertain Your Audience.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. A Roblox campaign helped the Cleveland Clinic offer tools for mental health , Nickelodeon used the platform for a concert and programmatic media seems to be a big part of its future.

Gen Z 67

Gen Z Transform Entertainment Millennials 67

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations. Not too shabby! Organic reach.

Gen Z 99

Gen Z PR Thought Leadership Communications 99

Duct Tape Marketing

MARCH 22, 2023

She is the host of The Anxious Achiever , a top-10 management podcast that helps people rethink the relationship between their mental health and their leadership. There should be no separation between mental health and leadership, and mental health should be normalized in the workplace. This is John Jantsch.

Health 93

Health Transform Gen Z Management 93

Hootsuite

JUNE 6, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Use one of these 15 Instagram ad templates to create engaging ads that make users want to give you all their money. Reset Please note: You are solely responsible for use of any content generated using this tool.

Non-Profit 98

Non-Profit User-Generated Millennials Finance 98

Sprout Social

APRIL 7, 2020

From there, we see the COVID-19 topic volume continue to rise in conjunction with key events like Wuhan being placed in quarantine (January 23) and the WHO declaring a global health emergency (January 30). The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March.

Branding 128

Branding Transform Gen Z Entertainment 128

Duct Tape Marketing

MARCH 4, 2020

On the website, you may want to hire a user experience person because that stuff’s really important too. John Jantsch: All right, let’s talk about generations. From a service standpoint, how do you work with companies that A, have multi-generational employees maybe or B, certainly customers? John Jantsch: Yeah, yeah.

Customer 90

Customer Millennials Transform User-Generated 90

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

Duct Tape Marketing

MARCH 15, 2023

The data you need to focus on should be anything related to ROI, unique KPIs, consumer perception, and the overall health of the branding and company. So you can look at the data for what worked six months ago in a space like consumer, I don't know, health and beauty, right? I'll give you an example. 11:52): Totally.

Millennials 95

Millennials Marketing Marketers Health 95

Search Engine Land

OCTOBER 4, 2022

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent. It had a 0.6%

Shoppers 107

Shoppers Retail Finance User-Generated 107

Buffer Marketing

DECEMBER 10, 2024

January 2025 🗓️ Monthly themes and events National Mentoring Month National Slavery and Human Trafficking Prevention Month Paris Fashion Week (January 20–25) Dry January What began as a UK public health campaign in 2013 has since become a worldwide movement. behind-the-scenes bloopers, user testimonials).

Health 112

Health Transform Fashion Gen Z 112

Hootsuite

NOVEMBER 28, 2022

Clients, on the other hand, generally engage over longer periods of time centered around long-term services. By investing in your customer experience management, you can improve the health of your business. Generate social media buzz. User-generated content (UGC) is great for your own social content.

Management 130

Management Customer CRM Customer Journey 130

Hootsuite

DECEMBER 13, 2022

In sickness and in health. Are we leaning into millennial cringe or Gen Z chaos? TikTok is one platform where users generally expect more informal tones from all accounts, professional or not. There’s dust in my eye. Bride/Groom POV. Tag a bride/groom. How to drop a hint. Taking matters into our own hands. Proposal szn.

Gen Z 119

Gen Z Entertainment SEO Social Media Marketing 119

Sprout Social

JUNE 20, 2024

Influencer marketing in the UK If you’re a brand looking to reach Gen Z and millennial consumers in the UK, influencers should be part of your marketing strategy. A 2023 survey of UK consumers also found that 84% of Gen Z and 68% of Millennials followed influencers. How much do UK influencers charge?

Gen Z 54

Gen Z Millennials Food Fashion 54

Hootsuite

MAY 9, 2023

Social media for real estate is an essential tool for promoting listings, generating leads, and building a long-lasting brand. Lead generation Social media also provides an effective way to generate new real estate leads. 62% of users access YouTube daily , and TikTokers use the app for an average of 1.5 In the U.S.,

Real Estate 94

Real Estate Social Media Marketing Marketing Marketers 94

Sachs Marketing Group

JULY 11, 2023

On the other hand, a tech startup offering a fitness tracking app might target health-conscious millennials who are tech-savvy, follow fitness influencers on social media, and prefer to exercise outside the gym. This could be website traffic, lead generation, conversion rates, customer acquisition costs, or others.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Health 75