Hootsuite

SEPTEMBER 27, 2021

Which just goes to show, it’s not a product or service that makes something “boring,” it’s branding and marketing. Mail-order vitamin company Ritual mixes in personal letters from its CEO with memes, informational posts and product intel. Did prototypes for your newest product just show up at the warehouse? Smart, Kat!

Promotion 145

Promotion Product Branding Logistics 145

Jeff Bullas

JANUARY 3, 2023

You can’t attract the right audience or traffic and sell products or services on your affiliate site with the wrong keywords. Affiliate marketing is a model where you get paid a percentage of the sales by a company for advertising its product. You earn a commission every time someone purchases a product through your affiliate link.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Hubspot Marketing

FEBRUARY 28, 2023

There are a host of bad habits many of us do every day, and research shows these habits really hurt our productivity , especially at work. The more aware we are of how these things are affecting our productivity, the more proactive we can be at taking responsibility for our choices. So why does it always feel like a productivity suck?

Product 137

Product Food Communications Energy 137

Martech

OCTOBER 9, 2024

While the much-hyped new AI capabilities are going to be huge for most people, another big trend in September focused on bringing key information into a central place, reducing tool-switching, and helping teams make data-driven decisions faster. How it helps you Video content is powerful but traditionally time consuming to edit and repurpose.

Product 128

Product Real Estate CRM Transform 128

Rock Content

FEBRUARY 14, 2024

When you take advantage of a promotion, you can pay less for a product worth a lot. You could even say that this moment is decisive for the company’s financial health. If a business prices a product lower than it should be, its revenue and profit are out of date. What is the selling price of a product? Continue reading!

Price 94

Price Product Health Market Research 94

Search Engine Land

JANUARY 3, 2024

.” Default settings you should never use Mackey suggested steering clear of certain default settings that come pre-configured in your Google Ads campaigns, despite the convenience of having them in place. You’ll get better account health in 2024 if you do this.” For example: 1. So, how do you do that?

Health 89

Health Advertising Advertisers eCommerce 89

AWeber

DECEMBER 13, 2023

Product landing pages are a budget-friendly marketing tool that can help increase product sales and provide valuable data and insights on customer behavior. Creating a high-converting product landing page may be the best marketing investment you’ll ever make, so we want to make it easy for you. What’s in a product landing page?

Product 101

Product Price Copywriting Shipping 101

Jeff Bullas

FEBRUARY 21, 2023

AI can also help to improve product quality by identifying defects in real-time and alerting workers to take corrective actions. AI-powered sensors and drones can help farmers to monitor crop health and identify issues in real-time. AI-powered robots and machines can help to automate routine tasks and improve operational efficiency.

Transform 273

Transform Logistics Manufacturing Retail 273

Hubspot Marketing

JULY 24, 2024

Misinformation This involves outright false claims about your product or service. The trend got so out of hand that a spokesperson had to give a media tour to Fox and other outlets to state “Celsius products do not contain, and have never contained, Semaglutide (the generic name for Ozempic and Wegovy)." Again, we look to Celsius.

Branding 123

Branding PR User-Generated Health 123

Jeff Bullas

MARCH 1, 2023

How to” headline formulas If you’re looking for a headline formula that’s both effective and versatile, “how to” headlines are a great place to start. Curiosity: “What This [Product/Service] Can Do Will Shock You” Curiosity can be a powerful driving force in getting people to click on a headline.

Copywriting 250

Copywriting Health Product Place 250

Duct Tape Marketing

AUGUST 15, 2024

How to Master Product Launches: Strategies That Stand the Test of Time written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jeff Walker In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry.

Product 94

Product Transform Copywriting Customer loyalty 94

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities.

Social Media Marketing 127

Social Media Marketing Gen Z Health Marketing 127

Businesses Grow

JANUARY 9, 2023

Mental health crisis. Perhaps the most significant trend of our time is the crisis in mental health. Insights that lead to product innovation. Direct feedback on product performance. Co-created products and services. Mental health is a massive, complex problem, and I know that. Rapid information flow.

Health 141

Health Marketing Marketers B2C 141

Hubspot Marketing

NOVEMBER 17, 2022

Why do you choose to buy products and or services from them even when cheaper options exist? You can quickly sum this up in your mission statement by providing the following: Brand Purpose: What does your product or service do, or aim to provide and for whom? Explain your company’s product or service offering.

Non-Profit 145

Non-Profit Health Food Energy 145

Martech

MAY 24, 2022

This data overlay can range from simple elements such as the lines displayed in a car’s rear-view camera while reversing to more complex product presentations for B2B clients. This 3D image can then be inspected in detail to provide customers with a better insight into the product. VR in psychology and mental health.

Automobile 141

Automobile Health Marketing Marketers 141

SmartBrief - Marketing

MARCH 17, 2024

Influencers take on new role: product development Content creators continue to break through new barriers in the creator economy, which is free from traditional business constraints. Patient- and health care-led influencer campaigns will still need to be handled delicately.

Influencer Marketing 116

Influencer Marketing Health Transform Marketing 116

Martech

DECEMBER 11, 2024

“So we have that in our products now. vendor of longevity protocols, helping maintain health throughout the aging process. A big part of its business is supplying vitamins, minerals and health supplements. The agent assistant can resolve simple cases or accelerate the resolution.” This bit was quite exciting for us.

Customer 101

Customer Health Transform Communications 101

Customers.ai

DECEMBER 6, 2024

Perfect for Specific Product Types Haynie advises putting your impulse-friendly products on TikTok Shop think beauty, electronics, and health products. Alternatively, avoid complex or high-ticket items as they are less likely to sell (though a $300 product has succeeded in live video sales).

eCommerce 114

eCommerce Shipping Outbound Marketing User-Generated 114

Sprout Social

NOVEMBER 26, 2024

In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased. DO: Be crystal-clear. Keep it simple.

Gen Z 102

Gen Z Influencer Marketing Health Promotion 102

Buffer Marketing

JANUARY 31, 2024

What works for one product and target market isn’t necessarily going to work for another.  View this post on Instagram A post shared by Actually Healthy - Your AI Health Butler (@actuallyhealthy.app) Finding a successful Reel format has been key to getting the maximum ROI for my advertising money.

Health 24

Health Advertisers Advertising Promotion 24

Hubspot Marketing

DECEMBER 18, 2023

An email marketing audit means checking in with your email strategy, campaigns, and overall account health. Finding What Resonates With Your Audience "An email audit is like a health check. Barojas explains that email audits help them to "determine the structures, methodology, and implementation that are currently in place."

Email Marketing 135

Email Marketing Health Marketing Marketers 135

Search Engine Land

OCTOBER 4, 2023

Instead, you send them to an ad, and they have to click a second link to go to where they should have been going in the first place. Bloggers must support any and all health claims Health-related blogs and recipe sites were hit noticeably during this last update. That’s a health fact. No outside support is usually needed.

Health 135

Health Food User-Generated eBook 135

Sprout Social

DECEMBER 5, 2022

Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. Hi there, Chewy eGift Cards are emailed to recipients within one hour after you place your order. But times have changed. Promotes social change.

Health 142

Health Advertising Advertisers Communications 142

Martech

OCTOBER 18, 2023

they hit a product page) or cart abandonment. Many technical pieces are required, but I’ve worked with many clients who have all the set-up in place (or almost in place) and still aren’t leveraging abandonment campaigns. It can be daunting to consider an approach with a vast catalog of products. The first step.

eCommerce 131

eCommerce Shipping Health CRM 131

Sprout Social

NOVEMBER 19, 2024

But that’s only if marketers understand how to hire an influencer in the first place. To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators.

Gen Z 91

Gen Z Health Influencer Marketing Food 91

Hubspot Marketing

MAY 27, 2022

Find the Right Place. Not every platform is the ideal place for your ads. This ad works because it targets a specific audience segment — those in their 20s — and offers actionable advice for their health. One of the biggest productivity killers? The takeaway: Don’t bombard your customers with ads. The New York Times.

Advertising 143

Advertising Advertisers Real Estate Customer 143

Businesses Grow

JUNE 2, 2024

Here is a brief summary: AI Agents are coming AI agents will have a profoundly personal impact on our lives, starting with an ability to incorporate personal information like conversations, email, and calendars, but also biometric data like health, wellness, and sleep. What is the impact on human socialization and mental health?

Health 122

Health User-Generated Law Entertainment 122

Martech

NOVEMBER 26, 2024

A common reason for this is when developers push a site from staging to production and accidentally transfer the robots.txt file. If you have pages you absolutely need indexed or not indexed, tracking changes to your configuration is vital to your SEO health. This occurs when all files are pushed live instead of just the updated ones.

SEO 131

SEO Health Place Customer 131

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services. The photos conveyed a sense of nostalgia for the many performances that have taken place at the decades-old opera house.

Food 115

Food Energy Health Place 115

Hubspot Marketing

JUNE 6, 2022

A good place to start is their website. I respect how one of your core values is maintaining the mental health of your employees. I think it would be incredible to work at a place where I can apply my marketing skills to a cause close to my heart.". Speak to Your Product Expertise. "As Do your homework. Why It Works.

Health 137

Health Place Communications Management 137

Sprout Social

NOVEMBER 17, 2022

Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. Record some clips of your most popular products, like Lost Girls Vintage’s Reel below. Along with showing a hot item, they include a bit more information about the product and the designer.

Branding 129

Branding Health Thought Leadership Fashion 129

Buffer Marketing

APRIL 28, 2022

From signing up for a product waitlist to buying a product recommended by your favorite influencer, Stories are a great way to quickly share content, and engage and influence users on the platform. Using Stories, you can guide your followers down the sales funnel by showing them specific products for their specific needs.

Fashion 140

Fashion Health Product Branding 140

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. brand and product names) on social.

Millennials 143

Millennials Social Media Marketing B2C Market Research 143

Buffer Marketing

APRIL 24, 2024

Paid social media is what it says on the tin – paying social platforms to place ads or, more simply, social media advertising. Benefits of paid social media With the right paid social media strategy, businesses can reach beyond their existing followers and target users most likely to be interested in their products or services.

User-Generated 133

User-Generated Health Social Media Marketing Thought Leadership 133

Sprout Social

AUGUST 17, 2022

While most social networks have standards in place to prevent ads from showing up within harmful content, these standards are usually developed after a brand safety blunder makes a threat clear. User-generated content featuring false claims about a product or brand. The world wide web is a big place. Brand safety on Twitter.

Branding 129

Branding Health Advertisers Advertising 129

Buffer Marketing

JANUARY 3, 2023

To help us answer our questions, we spoke to Hien Mai, from the LinkedIn Product Marketing team. This could mean asking advice about carving a different career path for yourself, firing your imposter syndrome, recognizing important milestones, taking time for your mental health, or reflecting on what work-life balance means to you.

Health 143

Health Place Product Marketing Product 143

Buffer Marketing

SEPTEMBER 7, 2022

The brand’s Sri Lankan tea blends are already selling in brick-and-mortar stores, they’ve landed a partnership with a huge Boba chain, and they’re currently in the works of expanding their product line. Living in the Bay Area, Sajani was surrounded by this new health kick.

Branding 27

Branding Health Energy Education 27