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22 must-have reports for measuring CRM health

Martech

By setting up a “CRM data health” dashboard with these essential reports, you can easily spot and fix issues in your setup, reducing the risk of a time-intensive cleanup down the road (and plugging the holes of any potential revenue leaks). The post 22 must-have reports for measuring CRM health appeared first on MarTech.

Health 117
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How Gen Z Will Change the B2B Marketing Game

Trade Press Services Newsletter

There’s a generational shift taking place in B2B purchasing. Leverage B2B Influencer Marketing Gen Z looks to influencers , bloggers, and peers for social proof and recommendations on products and services. Studies show that younger buyers now represent two-thirds of B2B decision-makers.

Gen Z 282
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When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]

Hubspot Marketing

Misinformation This involves outright false claims about your product or service. The trend got so out of hand that a spokesperson had to give a media tour to Fox and other outlets to state “Celsius products do not contain, and have never contained, Semaglutide (the generic name for Ozempic and Wegovy)." Again, we look to Celsius.

Branding 131
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Top 10 Health Affiliate Programs

Backlinko

The health and wellness industry is booming. With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Health 119
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How to Master Product Launches: Strategies That Stand the Test of Time

Duct Tape Marketing

How to Master Product Launches: Strategies That Stand the Test of Time written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jeff Walker In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry.

Product 93
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How to hire an influencer: A guide for successful partnerships

Sprout Social

But that’s only if marketers understand how to hire an influencer in the first place. To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators.

Gen Z 108
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FTC influencer guidelines, explained: Tips for engaging influencers

Sprout Social

In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased. DO: Be crystal-clear. Keep it simple.

Gen Z 118