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Social media advocacy: How to promote a cause in 2025

Hootsuite

In this post, were looking at the practice of using social media as an advocacy tool to: promote charitable campaigns, connect with political leaders , and generally advocate for positive change. These include areas like social issues, public health, and the environment. What is social media advocacy?

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When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]

Hubspot Marketing

Even when users are trying to promote your brand, these posts can be damaging. Even though the videos might feel positive, they could very well turn off health-conscious consumers who believed the false claims that the drink snuck prescription medication into its recipe. Should the marketing team have stepped in before it got that far?

Branding 131
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Top 10 Health Affiliate Programs

Backlinko

The health and wellness industry is booming. With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Health 119
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Managing your mental health while working in social media

Sprout Social

For social media managers, addressing your mental health is about more than maintaining workplace productivity—it’s also about protecting your sanity and overall health and wellbeing. Do you have a plan in place for dealing with trolls or abusive language? just assume that social media is the best way to promote it. ?Talk

Health 145
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FTC influencer guidelines, explained: Tips for engaging influencers

Sprout Social

Place the disclosure up front , with the endorsement message, where followers will immediately see it. Claims of health benefits or results need to be supported by proof. For Instagram posts, disclosures should be placed near the start of the caption, above the “more” button, so they’re visible without additional clicks.

Gen Z 118
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How to Use Social Media in Healthcare: A Guide for Health Professionals

Hootsuite

Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. Social media is a key way to raise public awareness about new, emerging, and annual health concerns. That solid advice comes from Michael Yoder.

Health 145
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How to hire an influencer: A guide for successful partnerships

Sprout Social

But that’s only if marketers understand how to hire an influencer in the first place. To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators.

Gen Z 108