Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media Marketing 111

Social Media Marketing Marketers Marketing Non-Profit 111

Sprout Social

JANUARY 21, 2025

Paid social posts are often designed for specific campaigns, and are boosted through paid advertising. Though the two approaches differ, you dont have to think of it as organic social vs. paid social. Both have a place. While ads and paid social media are meant to raise awareness or increase sales.

Social Media Marketing 123

Social Media Marketing User-Generated Fashion Promotion 123

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. In second place is Brazil at 27 million. Think beauty products, health and wellness items, and home furnishings.

Social Media Marketing 106

Social Media Marketing Gen Z Millennials Shoppers 106

Hootsuite

OCTOBER 9, 2024

The key: Social media listening (keep reading). How do social listening and customer advocacy work together? In 2024, social media platforms are the place for consumers to voice their opinions and influence others. Get started managing all your social profiles in one place with a free 30-day trial.

Customer 105

Customer Food Transform Health 105

Hootsuite

OCTOBER 18, 2024

For other organizations who are a bit more le sérieux —central banks, the World Health Organization, etc—Reddit marketing is probably not your thing. As with any social network, there are some platform-specific things to be aware of. Source: Statista Ready to dive into Reddit marketing? With social listening.

Marketers 96

Marketers Marketing Promotion User-Generated 96

Hootsuite

OCTOBER 22, 2024

Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations. And hey, creating a great place to work has many other benefits.

PR 111

PR Gen Z Thought Leadership Communications 111

Sprout Social

NOVEMBER 25, 2024

Gifts for the coffee crazed If the social media marketer you know has a coffee habit that rivals Lorelai Gilmore (don’t most?), Local coffee shop gift card: $10+ It’s a cliche at this point: Social media managers love coffee. Read how to balance working in social media and maintaining good mental health.

Management 83

Management Health Price Fashion 83

Hubspot Marketing

NOVEMBER 1, 2024

Email Marketing: Once you have someone’s contact information, you can deliver more pointed, personalized content directly to their email inboxes. Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Hootsuite

JANUARY 17, 2025

Even more important for social media advocacy, 21% of all U.S. adults, and 37% of those aged 18 to 29, get news from social media news influencers. Those news influencers create content about a wide variety of topics important to social media advocates.

Promotion 97

Promotion Thought Leadership Health Non-Profit 97

Buffer Marketing

OCTOBER 10, 2024

It’s the place to share your origin story, social proof, mission statement, company values, and a whole lot more. icalm Health What is icalm : icalm Health offers a ready-made drink to customers to silence the stress in their nervous system. Take elements from it that you can incorporate into your own web page!

Non-Profit 119

Non-Profit Health Food Energy 119

Hootsuite

FEBRUARY 10, 2025

Jude Childrens Research Hospital (@stjude) Raise public awareness of health issues and best practices For public health bodies like health authorities or government offices, social media is a powerful tool to reach the majority of your regions population relatively inexpensively.

Law 60

Law Health Entertainment Gen Z 60

Hootsuite

MAY 13, 2021

What is social media burnout? Social media burnout is a form of occupational burnout, which the World Health Organization defines as “a syndrome conceptualized as resulting from chronic workplace stress that has not been successfully managed.”. Advertising and social is extremely white. Job dissatisfaction.

Health 145

Health Energy Marketers Marketing 145

Sachs Marketing Group

MAY 1, 2024

Mental health professionals must leverage Mental Health Awareness Month in their May marketing strategy. This not only boosts their visibility and combats stigma but also educates the public on crucial mental health issues. Related: The Ultimate Guide to Social Media Marketing for Therapists 2.

Health 52

Health Transform Education Marketers 52

Hootsuite

MAY 27, 2021

different social media platforms and was spending two hours and 25 minutes on social media every day (with seven hours total spent on the internet across all devices)—proving that the lines between the “real” world and its virtual parallel were now more blurred than ever. Our collective mental health is suffering.

Health 138

Health Promotion Social Media Marketing Product 138

Hootsuite

OCTOBER 12, 2021

They did a survey that found that many companies’ return-to-office plans were negatively impacting their employees’ mental health, with the top two reasons being policies around in-person versus remote work (41%) and the lack of work-life balance or flexibility based on the policy (37%). Lobby area, Hootsuite Vancouver.

Health 135

Health Copywriting Promotion Place 135

Backlinko

DECEMBER 17, 2024

Run a Screaming Frog Crawl Screaming Frog is a powerful SEO crawling tool that can tell you A LOT about your websites technical health. Best Practices for Preventing Orphan Pages Finding and fixing orphan pages can be tough, so ideally you want to avoid having any in the first place. Thankfully, its pretty easy to prevent orphan pages.

SEO 93

SEO Analytics eCommerce Place 93

Hootsuite

SEPTEMBER 28, 2020

And while social media’s role in customer engagement is more established, mature organizations are now also using social media to achieve broad cross-organizational benefits. They recently promoted a “COVID Hero Diaries” series along with a video featuring the CEO announcing free childcare for health care providers.

Transform 145

Transform Health Marketers Marketing 145

Hootsuite

MAY 25, 2021

Some days have multiple holidays, such as May 7, which happens to be National Beer Day in the United States and World Health Day. Some are strictly social media holidays, while many are holidays off social media, too. April 7: World Health Day. Mental Health Awareness Month. Move More Month.

Food 145

Food Health Law Non-Profit 145

Martech

OCTOBER 2, 2024

They’re at a place where they need to focus all in on what they’re doing.” And on that day the cumulative views and engagement was well beyond our expectations, like 10 times what our own organic social could have gotten in that time.” All of them are in a life stage that is at a turning point. Case in point: Carli Lloyd.

Branding 71

Branding Millennials Finance CMO 71

Buffer Marketing

APRIL 24, 2024

What is paid social media? Paid social media is what it says on the tin – paying social platforms to place ads or, more simply, social media advertising. Gut health is linked to our immune health, digestive system, energy levels and much more!

User-Generated 127

User-Generated Health Social Media Marketing Thought Leadership 127

Adobe Experience Cloud Blog

AUGUST 28, 2012

It is crucial that both the employer and employee make sure that terms are in place so that there is no question on what happens in the case of resignation or termination. This is an unsettled area of social media law, so let’s take a look at several recent cases that have attempted to make sense of who owns social media.

Law 117

Law Health Social Media Marketing Place 117

Buffer Marketing

JULY 16, 2024

  With more than 82 million daily active users and 16 billion posts and comments (as of May 2024 ), the social media platform can be a powerhouse for brand reach and growth — but only if you know how to use it.    What is Reddit? Reddit users value authenticity above all else. 

Marketing 100

Marketing Marketers Promotion Health 100

Hootsuite

OCTOBER 20, 2020

Our research found that social media can drive operational efficiencies and contribute to key business results in areas like employee engagement, customer satisfaction, and brand health. The employee advocacy program at Ochsner Health System has 300 brand ambassadors and a 40% adoption rate.

Transform 140

Transform Customer Health Communications 140

Orbit Media Studios

MAY 24, 2023

For our examples here, we’ll pretend we’re a social media marketing agency focused on helping nonprofits with fundraising. Our buyer is in a marketing leadership role and has fundraising and event promotion goals. Taylor is often challenged to translate their digital marketing efforts into concrete KPIs.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Adobe Experience Cloud Blog

JUNE 26, 2018

If I’m starting a blog about red wine and need a writer for it , I can go find one who writes for a health publication—since health is a close industry to my wine business. I can do a site search for “ red wine” on a health publication like health. That reasonably validates her experience with my topic. What to do next?

Health 134

Health eBook Thought Leadership Social Media Marketing 134

Sprout Social

AUGUST 17, 2022

A proactive brand safety plan is the only way to mitigate risk on social. While most social networks have standards in place to prevent ads from showing up within harmful content, these standards are usually developed after a brand safety blunder makes a threat clear. Social media is a center point in consumers’ daily lives.

Branding 133

Branding Health Advertisers Advertising 133

Hootsuite

APRIL 7, 2021

It’s a good place for marketers to stress-test new messages, or talk to customers in ad-hoc focus groups. Without ads, or even clickable links, it’s not a place to scale conversions or monitor your CTR. In this way, Clubhouse could theoretically earn a place as an alternative to conference calls, Slack, or Zoom.

Health 145

Health CMO Place Branding 145

Buffer Marketing

FEBRUARY 6, 2025

Image Source You can choose where to place your ad — in-feed, at the top of your target audience’s For You Page (top view), etc. sumans.waves #vandcopartner Peptides play an important role in our hair’s health! @V&Co. Finally comes the ad where you can minutely dictate how an ad appears.

SEO 110

SEO Real Estate User-Generated Promotion 110

Hootsuite

APRIL 26, 2023

HIPAA stands for the Health Insurance Portability and Accountability Act. It is an overarching piece of legislation relating to health information in the United States. If you manage social media for a healthcare organization , you’ve come to the right place. Who is covered by HIPAA social media rules?

Health 118

Health Communications Law Management 118

Sprout Social

JANUARY 3, 2022

Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights.

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? You’ve come to the right place! Let’s start with the basics: Influencer marketing! Gabi Abreu is a health and wellness blogger who has started landing promotional partnerships. An understanding of social media metrics.

Influencer Marketing 131

Influencer Marketing Health Price Promotion 131

Hubspot Marketing

APRIL 12, 2019

The abundance of marketing quotes include content marketing quotes, famous marketing quotes, branding marketing quotes, inspirational marketing quotes, storytelling marketing quotes, social media marketing quotes, and digital marketing quotes. Social Media Marketing Quotes.

Social Media Marketing 145

Social Media Marketing Marketers Marketing Digital Marketing 145

Buffer Marketing

OCTOBER 31, 2024

Since Instagram is such a visual platform, high-quality imagery typically performs well, but raw footage has its place. This guide could help you get started: Instagram 101: A Step-By-Step Guide on How to Use Instagram What content performs well on Instagram? It just depends on the type of content you're posting.

Transform 116

Transform PR Product User-Generated 116

Hootsuite

JUNE 22, 2023

That’s why we put together this guide to healthcare social media policies, including examples and templates to help you create your own. While you’re here, jump into our free webinar on Social Media in Health Care: Stories from the Front Lines. Talk to patients and prospects. Measure ROI.

Health 112

Health Law Communications Finance 112

Sprout Social

NOVEMBER 11, 2022

If you’re an SEO marketer, you’re constantly looking for new keywords. Social media marketers have to achieve work/life balance in a world that increasingly focuses on their work. You say you work in social media and now that’s the hot topic for the rest of the night. Social media for social distraction.

Social Media Marketing 102

Social Media Marketing Health Place Communications 102

Sprout Social

DECEMBER 5, 2022

Not so long ago, brands and executives were still wondering whether they should be on social media at all. Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments.

Health 145

Health Advertising Advertisers Communications 145

SocialPilot

FEBRUARY 19, 2025

For instance, a brand in the health sector might prefer a platform where users feel secure sharing sensitive information. Managing social media content across multiple platforms can become tricky as these platforms grow. X (Twitter) Privacy Practices: Twitter collects user data to serve targeted ads.

Gen Z 112

Gen Z User-Generated Advertisers Advertising 112