Hubspot Marketing

NOVEMBER 1, 2024

Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. Encourage user-generated content (UGC): More on that shortly. Encourage and highlight user-generated content (UGC). Lean into your mission. Image Source 5.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Customers.ai

DECEMBER 6, 2024

As Derric Haynie, ecommerce extraordinaire and Head of Demand Generation at Pipe17 put it, TikTok Shop is the blue ocean opportunity for brands. And with more than half of TikTok users engaging with TikTok Shop and a quarter making purchases, its clear this platform is where impulse shopping thrives. The best part? No excuses!

eCommerce 91

eCommerce Shipping Outbound Marketing User-Generated 91

Search Engine Land

JULY 11, 2024

As AI-generated content becomes more prevalent and sites like Reddit are dominating , original research is at its most necessary. Many survey tools are relatively inexpensive, if not free and are extremely easy to get started – SurveyMonkey, Jotform or Google Forms are all great places to start. The Trevor Project: 2024 U.S.

Whitepaper 112

Whitepaper SEO Transform Health 112

Hootsuite

OCTOBER 9, 2024

In 2024, social media platforms are the place for consumers to voice their opinions and influence others. — SpotifyCares (@SpotifyCares) September 19, 2024 While this type of social listening allows users to come directly to them, The Spotify Cares account also monitors tagged and untagged mentions. Your final task?

Customer 105

Customer Food Transform Health 105

Hootsuite

JANUARY 17, 2025

These include areas like social issues, public health, and the environment. You need an audience of politically active, informed social media users. Movember Movember is a mens health advocacy group that has mastered the art of social media advocacy. Even more important for social media advocacy, 21% of all U.S.

Promotion 97

Promotion Thought Leadership Health Non-Profit 97

Backlinko

DECEMBER 5, 2024

Your technical SEO health might deteriorate over time: Technical issues like broken links , duplicate content , and security problems might creep in. Outdated information can hurt your credibility and cause users to leave your site, which could signal to Google that your content isn’t meeting user needs.

SEO 95

SEO Health User-Generated Analytics 95

Sprout Social

JANUARY 21, 2025

Both have a place. Users engage with each network differently in terms of content consumption or sharing. Quick responsiveness is key73% of social users agree that if a brand doesnt respond on social, theyll buy from a competitor. People place high value on the opinions of those they know and trust.

Social Media Marketing 123

Social Media Marketing User-Generated Fashion Promotion 123

Sprout Social

FEBRUARY 11, 2025

One-by-one, wed drop off the Valentines, gently placing them into shoe boxes decorated with glitter, stickers and feathers. Nicholas Charlier, Head of Global Community and Education at Vivobarefoot, explains: We’re a footwear company, but we’re really trying to drive awareness, engagement and connection with natural health.

Branding 72

Branding Health Education User-Generated 72

Backlinko

SEPTEMBER 6, 2024

But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. European laws require compliance with the General Data Protection Regulation (GDPR), a strict information privacy law. While improved, Google Analytics 4 still collects user data, which raises privacy concerns.

Analytics 100

Analytics Price Law User-Generated 100

Hootsuite

OCTOBER 22, 2024

Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations. And hey, creating a great place to work has many other benefits. Which advocates are generating the most engagement?

PR 111

PR Gen Z Thought Leadership Communications 111

Backlinko

APRIL 7, 2025

According to Google, helpful content does the following: Provides trustworthy information backed by genuine expertise Delivers substantial value compared to competing results Demonstrates firsthand experience with the topic Creates a satisfying user experience Serves a purpose beyond just ranking in search Google uses a site-wide classifier.

User-Generated 67

User-Generated Health SEO Finance 67

Jeff Bullas

FEBRUARY 21, 2023

It was a slow rising evolution of online publishing and it took 5 years for Facebook to reach 100 million users. ChatGPT took just 2 months to reach 100 million users. So, we are talking about a generational revolution not a slow burning evolution. In just a few weeks everyone is talking about A.I.

Transform 273

Transform Logistics Manufacturing Retail 273

Jeff Bullas

JANUARY 3, 2023

Keywords, especially long-tail keywords , have an important place in affiliate marketing. For example, users search for the best routers and want to learn the pros and cons of different wireless before buying. It is a top-priority task to use specific affiliate keywords to help users find your products or services and take action.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Backlinko

DECEMBER 19, 2024

Youve come to the right place. And how much traffic they could be generating through those keywords. Heres how to get started with it: Enter a competitors domain in the search box, and the tool will generate a detailed report on your competitors website. Need help analyzing your competition to find ways to outperform them?

Price 100

Price Non-Profit Advertising Advertisers 100

Hootsuite

OCTOBER 18, 2024

For other organizations who are a bit more le sérieux —central banks, the World Health Organization, etc—Reddit marketing is probably not your thing. Reddit has a user base of just over 500 million and is expected to keep increasing at its usual ~10% annual growth rate. For many brands, the answer is a resounding, “Yes!”

Marketers 96

Marketers Marketing Promotion User-Generated 96

Hubspot Marketing

OCTOBER 14, 2024

It started in the '60s with just four Ps — Product, Price, Place, and Promotion — but as businesses and markets became more complex, it expanded to include People, Process, and Physical Evidence. Place: Where are you going to sell it? For “Retention,” I’d engage users with regular tips or updates to keep them coming back.

Price 117

Price Marketers Marketing User-Generated 117

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. Many users find the platform is easy-to-use and time-saving when it comes to finding a writer. While you can’t get AI-generated picks, as you would on WriterAccess, you can view your writer’s reviews and work samples.

Place 95

Place Whitepaper Finance eBook 95

Buffer Marketing

FEBRUARY 6, 2025

TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. billion (!!)

SEO 110

SEO Real Estate User-Generated Promotion 110

SocialPilot

FEBRUARY 19, 2025

Amid these changes, Bluesky has gained attention as an exciting alternative for businesses and users. Both platforms let users share posts, images, and videos while interacting through replies and likes. However, their different content moderation and user control approaches have stirred debates about their impact on communities.

Gen Z 112

Gen Z User-Generated Advertisers Advertising 112

SocialPilot

DECEMBER 10, 2024

Whether you’re searching for a new review management platform or you’re an existing BrightLocal user considering an upgrade, this blog is here to assist you. Some users find it expensive, especially if their primary aim is review management. User Experience BrightLocal may seem like a complex tool. Poor support.

Management 75

Management Non-Profit User-Generated Price 75

Backlinko

DECEMBER 29, 2024

Search intent is the reason behind a users searchit tells you why they searched and what they were hoping to find. This means the users goal for this search is to research plumbing company options, read reviews, and view services, making it a good term to target on a service page. Use Googles free Schema markup generator tool.

SEO 99

SEO Customer Real Estate User-Generated 99

Backlinko

DECEMBER 5, 2024

You can use Semrushs Review Management tool to easily monitor and manage all your reviews across multiple platforms in a single place. Encourage customers to share their experiences: You can then feature this user-generated content on your local pages. And address concerns of those who leave negative reviews.

Search Marketers 97

Search Marketers Marketers Marketing SEO 97

Vertical Response

SEPTEMBER 1, 2024

For example, confirmation emails not only assure users that their information has been received but also provide further instructions or recommendations, enhancing the overall customer experience. Segmenting Your Audience Segmenting your audience is crucial for improving response rates and generating more revenue.

Email Marketing 105

Email Marketing Marketing Strategy Marketers Marketing 105

Vertical Response

OCTOBER 27, 2024

Incorporating user-generated content in your newsletters enhances authenticity and enriches the reader’s experience. Metrics such as delivery rate and bounce rate help evaluate the overall health and quality of your email distribution list. Mobile responsiveness is vital, as many users access emails on mobile devices.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Marketing Insider Group

SEPTEMBER 14, 2021

Buffer – Buffer helps brands expand their reach on social media and the tool itself provides deep social media analytic insights to its users. Google Public Data Explorer – Google’s public data web app allows users to easily search and interact with public data sets from a variety of international and academic institutions.

Health 145

Health Entertainment Finance User-Generated 145

Sprout Social

SEPTEMBER 24, 2024

For example, a fitness app targeting niche health enthusiasts might partner with micro-influencers to create authentic reviews and tutorial videos, while a national shoe retailer could use macro-influencers for campaigns targeting broader fashion fans. Mega and macro-influencers offer wide exposure but may lack niche credibility.

Influencer Marketing 93

Influencer Marketing Marketing Strategy Marketers Marketing 93

Litmus

SEPTEMBER 25, 2024

This is where you keep things fresh and remind them why they stuck around in the first place. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. Quick tip: Keep it fresh and relevant, and remind them why they fell in love with your brand in the first place.

Management 95

Management Marketers Marketing CRM 95

Backlinko

MARCH 13, 2025

What are users actually doing on each page (scrolling, clicking)? Google Analytics (GA4) Google Analytics provides helpful insights into user behavior and website performance. And lets you uncover friction points that frustrate users. Scroll heatmaps show you how far users make it down a page. And where they drop off.

eCommerce 78

eCommerce Shoppers Shipping User-Generated 78

Buffer Marketing

OCTOBER 31, 2024

Since Instagram is such a visual platform, high-quality imagery typically performs well, but raw footage has its place. When it comes to hashtags, the social media platform recommends no more than five, but the research from HubSpot found that posts that used over 11 hashtags seem to resonate the most with Instagram users.

Transform 116

Transform PR Product User-Generated 116

Search Engine Land

SEPTEMBER 19, 2024

Search engines like Google use these codes to determine your website’s accessibility, relevance and overall health. It may remove the page from its index, as the content is no longer accessible to users. These codes may negatively impact SEO and user experience if not addressed promptly. POST or GET) should not change.

SEO 97

SEO User-Generated Management Health 97

Buffer Marketing

APRIL 24, 2024

Organic social media is all the freely posted content that any user can post to social networks. That consistent presence is what builds loyalty and helps you generate revenue, as in the case study of Contour Cube. What is organic social media? What is paid social media?

User-Generated 127

User-Generated Health Social Media Marketing Thought Leadership 127

Neil Patel

SEPTEMBER 9, 2020

Optimized buy now buttons can help streamline this process for users by kicking off a simpler checkout process. Let me show you four simple, yet powerful reasons why Buy Now buttons can make a huge difference in your bottom line: Generate Demand. Demand generation is an important aspect of increasing online sales.

Shoppers 136

Shoppers Affiliate Marketing User-Generated Health 136

Hootsuite

APRIL 28, 2020

With numbers like that, it’s time to jump in— especially if your brand wants to reach younger audiences, as 69% of TikTok users are between 16 and 24 years old. Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend. Not sure how to get started? SheCanDoIt ##IWD2020 ?

User-Generated 145

User-Generated Transform Health Promotion 145

Businesses Grow

JUNE 2, 2024

Here is a brief summary: AI Agents are coming AI agents will have a profoundly personal impact on our lives, starting with an ability to incorporate personal information like conversations, email, and calendars, but also biometric data like health, wellness, and sleep. What if the user is engaging in self-harm?

Health 125

Health User-Generated Law Entertainment 125

Marketing Insider Group

SEPTEMBER 23, 2020

A perfect example of a brand’s messaging aligning with its product offerings, IKEA Ideas places its products in supporting roles as it solves common challenges homeowners face. Cleveland Clinic Health Essentials. A laser focus on its readers and their health needs. IKEA Ideas. Its secret?

Content Marketing 145

Content Marketing Health Marketing Marketers 145

Search Engine Land

OCTOBER 4, 2023

Some of the more questionable practices from these ad companies include the following; Auto-playing video ads that follow the user down the page are the norm. If a page is covered in ads, and the user struggles to discern all the content on that page, then by its very nature, that page is no longer “helpful.” Dial your ads back.

Health 135

Health Food User-Generated eBook 135

Hubspot Marketing

MARCH 11, 2025

Youll be able to reach the right people at the right place and time. All that cash also comes with a hoard of user data that Amazon leverages for ad campaigns. With Instacart Ads , you can get real-time, contextually relevant ads placed directly in the users shopping experience. Thats the sweet spot.

Retail 73

Retail Customer Shoppers Advertising 73