Martech

FEBRUARY 12, 2025

A PR crisis is one of the most daunting things an organization can face. This wasnt just a PR disaster for one company it was an industry-wide lightning rod for broader discussions about healthcare accessibility and corporate accountability. People feel unheard and unsupported when navigating their health needs.

PR 72

PR Health Price Food 72

Search Engine Land

JULY 17, 2024

Example Let’s turn attention to the health and wellbeing industry, a space where products and trends emerge constantly. Trends for wider activity, such as digital PR and influencer marketing Trending means something is widely popular or a constant topic of online discussion.

SEO 105

SEO Fashion PR Influencer Marketing 105

Sprout Social

SEPTEMBER 26, 2024

The would-be crisis became a PR triumph. As Swehl co-founder Elizabeth Myer puts it, “We joke that a women’s health brand can only dream of having their ad pulled. It’s a sign PR and influencer marketing efforts are blurring, which begs the question: Is influencer marketing the new PR? to our core mission.”

PR 90

PR Influencer Marketing Marketers Marketing 90

Sprout Social

APRIL 8, 2025

Initially known for their niche content and online presence, influencers have increasingly become key players in brand activations, live events and even in PR. For instance, a health and wellness brand might pair with a lifestyle influencer who advocates for healthy living.

Branding 101

Branding Tentpole Entertainment Transform 101

Buffer Marketing

OCTOBER 31, 2024

If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR. For PR company Tori Porter Communications , press features for her clients are a top priority. Honorable mentions If you’re lucky enough to be featured in any media or win an award, share the good news!

Transform 116

Transform PR Product User-Generated 116

Martech

FEBRUARY 18, 2025

What changes : AI allows GTM teams to optimize resource allocation, predict pipeline health and proactively mitigate risks. Reputation monitoring: AI-driven social listening tools help organizations track sentiment shifts and detect PR crises before they escalate.

Transform 96

Transform Price PR Health 96

Search Engine Land

SEPTEMBER 6, 2024

Email marketing can help you stay in touch with your audience regularly, and building strong backlinks using techniques such as digital PR can improve your discoverability. Collaborating with them can lend credibility and introduce your brand to new potential customers. All of these elements work together to help build a brand.

Branding 104

Branding Customer loyalty SEO PR 104

Duct Tape Marketing

OCTOBER 3, 2014

The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Inbound marketing has become a popular strategy for a number of things including for being the best startup PR strategy. photo credit: Gavin Llewellyn via photopin.

Inbound Marketing 78

Inbound Marketing PR Thought Leadership Health 78

Sprout Social

MARCH 18, 2025

Instead of single-use plastic and unfamiliar ingredients, the brand sells reusable glass bottles, tablets and powders that get the job donewithout harming the planet or your health. In the campaign posts, Walker focuses on tips followers at home can implement to improve their sleep quality and overall health.

Health 60

Health Influencer Marketing Food Retail 60

Moz

OCTOBER 5, 2020

It takes a lot of time and resources, and over the years we’ve established a set of tenets that guide our digital PR process. PR pros and journalists have a mutually beneficial relationship. Or instead of general health, they may write about health but only in conjunction with psychology.

PR 61

PR Health Promotion SEO 61

Adams & Knight Marketing

APRIL 26, 2021

At MNI, he gained extensive experience working with an array of leading CPG, healthcare, financial services, and travel brands — including Hood, Keurig, Equifax, Mercy Health, Aurora Health, Michigan Tourism and Wyoming Tourism. ” About Adams & Knight.

Health 130

Health PR Analytics Influencer Marketing 130

Sprout Social

AUGUST 31, 2023

Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. Some skeptics wondered if it was an authentic gesture, or just a way to generate positive PR. At L.L.Bean, the answer was yes.

Health 139

Health PR Branding Customer 139

Hootsuite

MARCH 27, 2020

Please note that if you’re looking for information better suited to a social media PR crisis, our guide is over here.). For teams working at the center of a crisis (say, government social media teams or health care professionals ) social platforms are one of the top ways to get authoritative information to the population, fast.

Communications 145

Communications Management Health Non-Profit 145

Sprout Social

SEPTEMBER 24, 2024

For example, a fitness app targeting niche health enthusiasts might partner with micro-influencers to create authentic reviews and tutorial videos, while a national shoe retailer could use macro-influencers for campaigns targeting broader fashion fans. Mega and macro-influencers offer wide exposure but may lack niche credibility.

Influencer Marketing 94

Influencer Marketing Marketing Strategy Marketers Marketing 94

Adams & Knight Marketing

MAY 29, 2024

. >Click here to see a few samples of the agency's Telly award-winning work. For more than 30 years, the agency has been serving leading healthcare, financial services and travel/lifestyle brands that help others live financially, emotionally and physically healthier lives.

Health 100

Health PR Education Advertising 100

Hubspot Marketing

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Both Google and Bing have suggested that positive brand mentions may play a role in how they rank your site, meaning positive PR coverage can aid your SEO efforts even without a link. Enter: The press release. Don't panic.

PR 145

PR SEO Analytics Price 145

Search Engine Land

SEPTEMBER 6, 2023

Outreach uses tactics from influencer marketing and digital PR to secure links. Dig deeper: Digital PR vs. manual link building: Adapting to the modern search landscape 3. Passive PR You can get these links by answering requests for sources or experts. Outreach-based links Link building outreach is a proactive method.

PR 127

PR SEO Health Influencer Marketing 127

Sprout Social

APRIL 15, 2024

A public health crisis can put worker safety at risk. The hack was a PR nightmare for 23andMe. Other DNA test companies like MyHeritage and Ancestry followed suit and implemented two-factor authentication to avoid a similar breach and PR crisis. Types of crises to manage Business crises come in all shapes and sizes.

Management 125

Management Communications Health PR 125

Moz

JULY 26, 2020

There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com. And in either case, people want to know what wins they can report on to their superiors, even in the short-term.

PR 71

PR Content Marketing Health Marketers 71

Adobe Experience Cloud Blog

FEBRUARY 5, 2020

They might not care so much about mileage on shoes and instead gravitate toward bigger topics like health, wellness, or sports. These guests posts on relevant sites raise Porch’s authority in their market segment, both in terms of SEO and traditional PR. This is a much broader audience, and thus it has a much broader set of interests.

PR 171

PR Thought Leadership User-Generated SEO 171

Hubspot Marketing

DECEMBER 14, 2016

When it comes to messaging, this campaign hit on all the points mentioned above: The customer journey and the story you want to tell: The messaging focused on new customer acquisition, and pushed the universal importance of hearth health. The emotions you want to evoke in your audience: In this case, it was love. Plan around that, too.

PR 145

PR Customer Journey Customer Acquisition Marketers 145

Sprout Social

MARCH 9, 2023

The main functions of PR are: Manage a company’s identity in terms of vision and mission. PR needs have undergone a massive shift in the past few years, thanks to emerging technologies and changing media landscape. Generate awareness on new products and company milestones. We hear you're all loving the song.

Communications 127

Communications PR Key Performance Indicator Thought Leadership 127

Sprout Social

NOVEMBER 13, 2023

Social media has democratized access to medical information and empowered patients to take charge of their health. People will use social media networks to look up health information, find care providers, search for employment and receive updates from their healthcare team and hospital systems. But it also has negative consequences.

Pharmaceutical 143

Pharmaceutical Health PR Management 143

Buffer Marketing

NOVEMBER 1, 2023

In my 20s, I fell down a health and fitness rabbit hole.   At one point, I’d started a fitness blog, landed a great job as a writer at Women’s Health Magazine, and dabbled in personal training.   Adrienne Sheares , a Social PR Expert, shared an interesting personal anecdote on #1.

Branding 124

Branding Health PR Transform 124

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. Notable features include the Reputation Score (like a health rating for your online reputation), a customizable dashboard and a mobile app.

Management 126

Management Branding PR Food 126

Hubspot Marketing

AUGUST 30, 2022

Standout episodes: The Parallels between Your Health/Diet and Your Finances. From the path to investing as a first gen to the mental health impact of pursuing financial independence, this podcast is a well-rounded podcast that teaches about money and beyond. Standout episodes: How to Get PR without a Publicist.

Finance 28

Finance Real Estate Health Education 28

Marketing Insider Group

JULY 31, 2023

The Need for Industry Experts From the days of patent medicine hucksters to print ads touting the health benefits of cigarette smoking, consumers have long been the target of unreliable marketing content. The pet food and health brand uses a nutrition-first approach to animal wellness. Today they’re more likely to find it online.

Health 98

Health PR Food Marketers 98

Sprout Social

FEBRUARY 23, 2023

It’s no wonder almost three-quarters (73%) of PR professionals don’t think the term “ public relations ” as it’s defined today will describe the work they’re doing in five years. Power up public relations efforts Once upon a time, “marketing” and “public relations” existed in their own respective lanes.

Communications 135

Communications Branding Health Thought Leadership 135

Hootsuite

JUNE 22, 2023

While you’re here, jump into our free webinar on Social Media in Health Care: Stories from the Front Lines. Federal laws like the Health Insurance Portability and Accountability Act ( HIPAA ) offer some direction, but compliance alone often isn’t enough to keep healthcare organizations safe online. Talk to patients and prospects.

Health 113

Health Law Communications Finance 113

Search Engine Land

AUGUST 16, 2023

A celebrity shares their personal experience with a health issue your charity supports. So I also checked in with our PR expert, Michelle Garrett of Garrett Public Relations, to get her perspective and ideas. So I also checked in with our PR expert, Michelle Garrett of Garrett Public Relations, to get her perspective and ideas.

PR 86

PR Health Law Advertisers 86

Buffer Marketing

JUNE 10, 2024

Having spent many years in PR and communications, I once internalized this norm. So, when I set out to start my own PR firm that exclusively serves child- and family-focused organizations, I knew I didn’t want that life for my team, my clients, or myself.

PR 110

PR Health Communications Energy 110

Search Engine Land

JANUARY 10, 2024

A strategy refresh is a great time to consider the SEO technical health in general, looking at what stands out as opportunities to tackle this year. Dig deeper: What to look for in a technical SEO audit Digital PR: Why will your target publications want to talk about your business in 2024?

SEO 132

SEO PR Customer Journey Health 132

Hootsuite

JUNE 2, 2022

That would be a PR miracle. When the Quebec health authority accidentally posted a link to a pornographic website instead of Covid-19 health information, they didn’t need to think twice about how to address the situation. . — Burger King (@BurgerKingUK) March 8, 2021. Try it free today! Get Started.

Management 145

Management PR Communications Health 145

Sprout Social

SEPTEMBER 12, 2022

On a broader scale, they connect you to an unparalleled level of expertise that can extend beyond social—23% and 13% of agencies in our agency pricing and packaging of social media report offered SEO and PR services, respectively. Headquarters location: Canada. Headquarters location: Manhattan Beach, California, US.

Management 98

Management Real Estate Branding Food 98

Search Engine Land

OCTOBER 16, 2023

Million Via SEO Migration strategy for the win.

Transform 129

Transform Non-Profit Health SEO 129

Sprout Social

FEBRUARY 5, 2020

Manage brand health during a public relations crisis. With social listening, your PR team can easily monitor mentions of your brand in new press releases and articles, and monitor brand perception as stories, events and announcements gain traction. . Social media is now a major part of the average person’s news diet.

PR 126

PR Manufacturing Food Health 126

Sprout Social

AUGUST 9, 2023

As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. Building an effective executive communications strategy is a solid step toward boosting brand awareness and PR efforts. But if you aren’t factoring in meaningful social media data, you will miss crucial insights.

PR 97

PR Health Analytics Price 97