Adams & Knight Marketing

APRIL 26, 2021

At MNI, he gained extensive experience working with an array of leading CPG, healthcare, financial services, and travel brands — including Hood, Keurig, Equifax, Mercy Health, Aurora Health, Michigan Tourism and Wyoming Tourism. ” About Adams & Knight.

Health 130

Health PR Analytics Influencer Marketing 130

Hootsuite

MARCH 27, 2020

Please note that if you’re looking for information better suited to a social media PR crisis, our guide is over here.). For teams working at the center of a crisis (say, government social media teams or health care professionals ) social platforms are one of the top ways to get authoritative information to the population, fast.

Communications 145

Communications Management Health Non-Profit 145

Search Engine Land

SEPTEMBER 27, 2024

With its broad skill set encompassing research, copywriting, technical insights and digital PR, SEO professionals are uniquely positioned to bridge gaps between different marketing disciplines. While it originated from link building efforts, in 2024, digital PR encompasses much more.

Digital Marketing 105

Digital Marketing SEO PR Copywriting 105

Sprout Social

AUGUST 31, 2023

Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. Some skeptics wondered if it was an authentic gesture, or just a way to generate positive PR. At L.L.Bean, the answer was yes.

Health 132

Health PR Branding Customer 132

Adams & Knight Marketing

MAY 29, 2024

. >Click here to see a few samples of the agency's Telly award-winning work. For more than 30 years, the agency has been serving leading healthcare, financial services and travel/lifestyle brands that help others live financially, emotionally and physically healthier lives.

Health 100

Health PR Education Advertisers 100

Search Engine Land

SEPTEMBER 6, 2023

Outreach uses tactics from influencer marketing and digital PR to secure links. Dig deeper: Digital PR vs. manual link building: Adapting to the modern search landscape 3. Passive PR You can get these links by answering requests for sources or experts. Outreach-based links Link building outreach is a proactive method.

PR 127

PR SEO Health Influencer Marketing 127

Hubspot Marketing

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Both Google and Bing have suggested that positive brand mentions may play a role in how they rank your site, meaning positive PR coverage can aid your SEO efforts even without a link. Enter: The press release. Don't panic.

PR 143

PR SEO Analytics Price 143

Moz

JULY 26, 2020

There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com. And in either case, people want to know what wins they can report on to their superiors, even in the short-term.

PR 71

PR Content Marketing Health Marketing 71

Adobe Experience Cloud Blog

FEBRUARY 5, 2020

They might not care so much about mileage on shoes and instead gravitate toward bigger topics like health, wellness, or sports. These guests posts on relevant sites raise Porch’s authority in their market segment, both in terms of SEO and traditional PR. This is a much broader audience, and thus it has a much broader set of interests.

PR 171

PR User-Generated Thought Leadership SEO 171

Hubspot Marketing

DECEMBER 14, 2016

When it comes to messaging, this campaign hit on all the points mentioned above: The customer journey and the story you want to tell: The messaging focused on new customer acquisition, and pushed the universal importance of hearth health. The emotions you want to evoke in your audience: In this case, it was love. Plan around that, too.

PR 143

PR Customer Journey Customer Acquisition Marketers 143

Sprout Social

MARCH 9, 2023

The main functions of PR are: Manage a company’s identity in terms of vision and mission. PR needs have undergone a massive shift in the past few years, thanks to emerging technologies and changing media landscape. Generate awareness on new products and company milestones. We hear you're all loving the song.

Communications 127

Communications PR Key Performance Indicator Thought Leadership 127

Sprout Social

APRIL 15, 2024

A public health crisis can put worker safety at risk. The hack was a PR nightmare for 23andMe. Other DNA test companies like MyHeritage and Ancestry followed suit and implemented two-factor authentication to avoid a similar breach and PR crisis. Types of crises to manage Business crises come in all shapes and sizes.

Management 110

Management Communications Health PR 110

Marketing Insider Group

JULY 31, 2023

The Need for Industry Experts From the days of patent medicine hucksters to print ads touting the health benefits of cigarette smoking, consumers have long been the target of unreliable marketing content. The pet food and health brand uses a nutrition-first approach to animal wellness. Today they’re more likely to find it online.

Health 98

Health PR Food Marketing 98

Search Engine Land

AUGUST 16, 2023

A celebrity shares their personal experience with a health issue your charity supports. So I also checked in with our PR expert, Michelle Garrett of Garrett Public Relations, to get her perspective and ideas. So I also checked in with our PR expert, Michelle Garrett of Garrett Public Relations, to get her perspective and ideas.

PR 86

PR Health Law Advertising 86

Hubspot Marketing

AUGUST 30, 2022

Standout episodes: The Parallels between Your Health/Diet and Your Finances. From the path to investing as a first gen to the mental health impact of pursuing financial independence, this podcast is a well-rounded podcast that teaches about money and beyond. Standout episodes: How to Get PR without a Publicist.

Finance 27

Finance Real Estate Health Education 27

Buffer Marketing

JUNE 10, 2024

Having spent many years in PR and communications, I once internalized this norm. So, when I set out to start my own PR firm that exclusively serves child- and family-focused organizations, I knew I didn’t want that life for my team, my clients, or myself.

PR 110

PR Health Communications Energy 110

Search Engine Land

FEBRUARY 2, 2024

Competition will never be this low again,” said Fiona Fraser, Director of Pow PR and podcast expert. Plus, having a podcast boosts your SEO by driving listeners to your website, enhancing your online presence, and creating PR opportunities, resulting in valuable backlinks. SEO is key to ensuring your podcast reaches its audience.

SEO 104

SEO PR Entertainment Health 104

Search Engine Land

JANUARY 10, 2024

A strategy refresh is a great time to consider the SEO technical health in general, looking at what stands out as opportunities to tackle this year. Dig deeper: What to look for in a technical SEO audit Digital PR: Why will your target publications want to talk about your business in 2024?

SEO 132

SEO PR Customer Journey Health 132

Sprout Social

FEBRUARY 23, 2023

It’s no wonder almost three-quarters (73%) of PR professionals don’t think the term “ public relations ” as it’s defined today will describe the work they’re doing in five years. Power up public relations efforts Once upon a time, “marketing” and “public relations” existed in their own respective lanes.

Communications 126

Communications Branding Health Thought Leadership 126

Hootsuite

JUNE 2, 2022

That would be a PR miracle. When the Quebec health authority accidentally posted a link to a pornographic website instead of Covid-19 health information, they didn’t need to think twice about how to address the situation. . — Burger King (@BurgerKingUK) March 8, 2021. Try it free today! Get Started.

Management 145

Management PR Communications Health 145

Hootsuite

JUNE 22, 2023

While you’re here, jump into our free webinar on Social Media in Health Care: Stories from the Front Lines. Federal laws like the Health Insurance Portability and Accountability Act ( HIPAA ) offer some direction, but compliance alone often isn’t enough to keep healthcare organizations safe online. Talk to patients and prospects.

Health 103

Health Law Communications Finance 103

Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations. Employee advocacy can also aid in PR crises and issues management.

Gen Z 99

Gen Z PR Thought Leadership Communications 99

Search Engine Land

NOVEMBER 27, 2023

Technical SEO vs. on-page SEO vs. off-page SEO In a nutshell: Technical SEO is a process designed to maintain your website’s technical health. Off-page SEO involves activities, such as link building and digital PR , that aim to boost the external authority signals pointing to your website.

SEO 102

SEO PR Health User-Generated 102

Buffer Marketing

NOVEMBER 1, 2023

In my 20s, I fell down a health and fitness rabbit hole.   At one point, I’d started a fitness blog, landed a great job as a writer at Women’s Health Magazine, and dabbled in personal training.   Adrienne Sheares , a Social PR Expert, shared an interesting personal anecdote on #1.

Branding 106

Branding Health PR Transform 106

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. Notable features include the Reputation Score (like a health rating for your online reputation), a customizable dashboard and a mobile app.

Management 109

Management Branding PR Food 109

Adobe Experience Cloud Blog

NOVEMBER 30, 2018

But seeing performance across those channels is tough and some, like PR and branding , are particularly challenging to measure. Clicks, likes, and downloads may be useful for measuring activity efficiency but revenue, opportunities and leads generally provide a better indicator of pipeline health and future revenue. Sales Loves Events.

Marketing 134

Marketing Marketers Thought Leadership CRM 134

Litmus

APRIL 12, 2024

You wouldn’t want email marketing slip-ups to impact the reputation of your root domain, which could harm deliverability for sales, PR, or other team members sending personal or outreach emails from the root domain in their own inbox. If you aren’t sure how to check-in with email performance, check out our email health checklist.

Management 111

Management PR Health Marketers 111

Hubspot Marketing

SEPTEMBER 23, 2024

When you know that part of your budget is going toward the gym, it’s easier to motivate yourself to go, which helps you meet your health goals. For instance, if you want to improve your domain authority through quality backlinks, you might want to hire a PR firm to help secure thought leadership opportunities.

SEO 116

SEO PR Thought Leadership Health 116

Marketing Insider Group

SEPTEMBER 13, 2021

Site health and the issues impacting it (e.g., Content marketing can complement traditional marketing like trade shows, PR, and product launches. SEO position rankings, visibility, and site health. SEO best practices for all your website content (e.g., internal links, meta descriptions, using image alt tags, etc.). Bounce rates.

Marketing Strategy 145

Marketing Strategy Content Marketing Thought Leadership Marketing 145

Adobe Experience Cloud Blog

DECEMBER 4, 2018

Product marketing works with PR to write launch press releases, ensuring that the story is well represented, that the key differentiators are adequately highlighted and that the language will resonate with the market. I’ll ask them to color code the chart below to represent the health of each activity. Video Production.

Product Marketing 133

Product Marketing Product PR Price 133

Buffer Marketing

MARCH 26, 2024

Within a few days of filming random clips, I had the perfect opportunity to use some of them when I stumbled upon a trending TikTok audio : @itsmekirsti I started doing it for my physical health. I kept doing it for my mental health. Exercise might no longer be a part of my career, but it’s still a huge part of my life.

Health 114

Health Social Media Marketing PR Energy 114

Sprout Social

FEBRUARY 5, 2020

Manage brand health during a public relations crisis. With social listening, your PR team can easily monitor mentions of your brand in new press releases and articles, and monitor brand perception as stories, events and announcements gain traction. . Social media is now a major part of the average person’s news diet.

PR 109

PR Manufacturing Food Health 109

Content Marketing Institute

DECEMBER 6, 2018

Health insurance provider Anthem BlueCross BlueShield developed The Benefits Guide to provide objective, practical information to business owners looking to promote office health or to better understand the Affordable Care Act (ACA). HANDPICKED RELATED CONTENT: Email Drip Campaigns: How to Make Them Smart and Blunder-Free.

Content Marketing 110

Content Marketing Branding Health User-Generated 110

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. These insights help brands personalize content for marketing and advertising.

Marketing Strategy 120

Marketing Strategy Manufacturing PR Marketing 120

Sprout Social

NOVEMBER 14, 2022

Sprout’s Listening tool enables our social team to keep a constant pulse on our brand health and sentiment. How much social volume do our PR efforts and thought leadership content generate? A single negative customer experience can turn into a full-blown crisis if not addressed appropriately. Optimize your content strategy.

Marketing Strategy 118

Marketing Strategy Thought Leadership Transform PR 118

Sprout Social

FEBRUARY 10, 2022

If you’re worried about your current brand health, social listening tools can clue you in via mention monitoring and sentiment analysis. Rebrands are the bread and butter of PR pros. Dealing with a significant crisis or public backlash. What are the key pieces of a social media rebrand?”. The short answer? It depends.

PR 130

PR Communications Copywriting Branding 130

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. Your mental health should always come first. ? — Sprout Social (@SproutSocial) December 16, 2022.

Branding 135

Branding Communications Health PR 135