Adobe Experience Cloud Blog

DECEMBER 4, 2018

What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. The best description I’ve seen of product marketing’s value to a business comes from Google.

Product Marketing 133

Product Marketing Product PR Price 133

Search Engine Land

JANUARY 10, 2024

Gain insight into potential strategic moves, new products, markets, audiences and pivots. A strategy refresh is a great time to consider the SEO technical health in general, looking at what stands out as opportunities to tackle this year. Benchmark this against some of the core competitors so you have a baseline.

SEO 132

SEO PR Customer Journey Health 132

Hubspot Marketing

JANUARY 7, 2024

Product Marketing Product marketing is all about setting the tone for how, where, when, and why a company promotes its products and services. Product marketers are typically assigned to one product or product line. They act as chief advocate and strategist for that product.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Litmus

DECEMBER 18, 2023

The overall health of the business The second most frequently used determining factor of email budget is the business’s overall health, with a little more than a third of the votes. Kristin Naragon, Director of Product Marketing at Adobe Campaign , agrees that email needs to de-silo.

Email Marketing 113

Email Marketing Transform Health Marketing 113

Content Marketing Institute

AUGUST 28, 2018

In particular, corporate blogs that are nothing more than a self-promotional PR channel seem to be all too common. Ali Wert , content marketing manager, Frontline Education. Corporate blogs that are nothing more than self-promotional PR are all too common, says @allisonwert. CMWorld Click To Tweet. Stop focusing on competitors.

Content Marketing 111

Content Marketing Thought Leadership Marketers Marketing 111

Litmus

OCTOBER 31, 2018

This involves regular 1:1s and coaching with my direct reports, code reviews with scrum teams, planning with stakeholders from Product, Marketing, Sales & Finance, interviewing candidates if we have open engineering roles, and contributing to our code base where it can improve developer experience & overall quality of life.

Management 79

Management Real Estate Finance PR 79

Set Up

MARCH 29, 2022

Eventually, I joined a PR agency. I joined Three Five Two to run Growth Marketing. Growth marketing accelerates learnings in pursuit of product-market fit through rapid test-and-learn experimentation. Take care of yourself and your mental health. Q6: What emerging marketing trend excites you?

Law 52

Law Thought Leadership Marketers Marketing 52