Hubspot Marketing

DECEMBER 14, 2016

When it comes to messaging, this campaign hit on all the points mentioned above: The customer journey and the story you want to tell: The messaging focused on new customer acquisition, and pushed the universal importance of hearth health. The emotions you want to evoke in your audience: In this case, it was love. Plan around that, too.

PR 145

PR Customer Journey Customer Acquisition Marketing 145

Marketing Insider Group

JULY 31, 2023

The Need for Industry Experts From the days of patent medicine hucksters to print ads touting the health benefits of cigarette smoking, consumers have long been the target of unreliable marketing content. To create content that does its trust-building job, marketers need to look beyond their own promotional skill sets.

Health 98

Health PR Food Marketing 98

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. Notable features include the Reputation Score (like a health rating for your online reputation), a customizable dashboard and a mobile app.

Management 124

Management Branding PR Food 124

Sprout Social

FEBRUARY 23, 2023

This advice isn’t limited to promotional efforts, either. It’s no wonder almost three-quarters (73%) of PR professionals don’t think the term “ public relations ” as it’s defined today will describe the work they’re doing in five years. Communications and social media are a match made in heaven.

Communications 132

Communications Branding Health Thought Leadership 132

Litmus

APRIL 12, 2024

You wouldn’t want email marketing slip-ups to impact the reputation of your root domain, which could harm deliverability for sales, PR, or other team members sending personal or outreach emails from the root domain in their own inbox. For example, let’s say your promotional emails come from @deals.website.com. Or vice versa.

Management 112

Management PR Health Marketers 112

Sprout Social

MARCH 9, 2023

The main functions of PR are: Manage a company’s identity in terms of vision and mission. PR needs have undergone a massive shift in the past few years, thanks to emerging technologies and changing media landscape. This aims to promote brand awareness and increase sales. Generate awareness on new products and company milestones.

Communications 124

Communications PR Key Performance Indicator Thought Leadership 124

Hootsuite

SEPTEMBER 16, 2022

For example, chatbots can be used to: promote special offers or experiences. Domino’s promotional PR stunt. News outlets across the world picked up on the PR stunt, spreading awareness and solidifying Domino’s brand personality as the off-beat joker it is. Mountain Dew’s promotional engagement campaign.

PR 122

PR Whitepaper eCommerce Retail 122

Buffer Marketing

NOVEMBER 1, 2023

In my 20s, I fell down a health and fitness rabbit hole.   At one point, I’d started a fitness blog, landed a great job as a writer at Women’s Health Magazine, and dabbled in personal training.   Adrienne Sheares , a Social PR Expert, shared an interesting personal anecdote on #1.

Branding 124

Branding Health PR Transform 124

Hootsuite

JUNE 22, 2023

While you’re here, jump into our free webinar on Social Media in Health Care: Stories from the Front Lines. Federal laws like the Health Insurance Portability and Accountability Act ( HIPAA ) offer some direction, but compliance alone often isn’t enough to keep healthcare organizations safe online. Talk to patients and prospects.

Health 112

Health Law Communications Finance 112

Hootsuite

OCTOBER 21, 2020

After all, if social media serves primarily as a promotional and communications channel, who else would run it? Yes, social media can serve as a promotional and communications channel. So make sure your social team puts its resources into replying to and interacting with fans, and not just into pumping out promotional posts.

Transform 145

Transform PR Communications Health 145

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. Promote Open, Authentic Communication. Your mental health should always come first. ?

Branding 144

Branding Communications Health PR 144

Sprout Social

FEBRUARY 10, 2022

If you’re worried about your current brand health, social listening tools can clue you in via mention monitoring and sentiment analysis. Rebrands are the bread and butter of PR pros. Responsible for promoting and boosting your rebrand to their own networks. Promote your rebranding announcement elsewhere. It depends.

PR 139

PR Communications Copywriting Branding 139

Sprout Social

AUGUST 9, 2023

As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. Building an effective executive communications strategy is a solid step toward boosting brand awareness and PR efforts. But if you aren’t factoring in meaningful social media data, you will miss crucial insights.

PR 98

PR Health Analytics Price 98

Neil Patel

FEBRUARY 11, 2021

Consumers are attracted to brands that promote sustainability, environmental causes, and social responsibility. Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads. Your business will face a PR disaster once it’s caught in the act.

Marketing Ethics 131

Marketing Ethics Food Marketers Marketing 131

Orbit Media Studios

MAY 24, 2023

Our buyer is in a marketing leadership role and has fundraising and event promotion goals. The goals of this person are to create more effective fundraising campaigns through digital marketing and also to promote their events. We’ll start with a detailed prompt. The best prompts help the AI by giving a lot of information.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Search Engine Land

FEBRUARY 2, 2024

Leverage SEO to promote your podcast Podcasts are increasingly popular and convenient for busy lifestyles, suitable for commuting or exercising. Competition will never be this low again,” said Fiona Fraser, Director of Pow PR and podcast expert. Optimizing titles and descriptions. Using transcripts. Optimizing show notes.

SEO 104

SEO PR Entertainment Health 104

Marketing Insider Group

JUNE 29, 2020

Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Mary Stanhope, CMO of Unitas Global, said the health and safety of family members is the top priority. “In It was evident that the mental health of the population was deteriorating. Perseverance. Giving back.

CMO 145

CMO Marketers Marketing Health 145

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Search Engine Land

NOVEMBER 27, 2023

Technical SEO vs. on-page SEO vs. off-page SEO In a nutshell: Technical SEO is a process designed to maintain your website’s technical health. Off-page SEO involves activities, such as link building and digital PR , that aim to boost the external authority signals pointing to your website.

SEO 102

SEO PR Health User-Generated 102

Marketing Insider Group

SEPTEMBER 13, 2021

Site health and the issues impacting it (e.g., Content marketing can complement traditional marketing like trade shows, PR, and product launches. For example, you can create pre-event blogs about a trade show, promote an exclusive piece of content for registrants, and then deliver that post-show. Average time on site.

Marketing Strategy 145

Marketing Strategy Content Marketing Thought Leadership Marketers 145

Search Engine Land

MAY 22, 2023

They only charge for link placements that meet agreed-upon expectations, offer domains and pages for approval (clients have the flexibility to select the pages that are most suitable for the project they are promoting), and do not require prepayment. Fields: SaaS/Software, finance/fintech, ecommerce, health and wellness and many more.

Real Estate 81

Real Estate Finance Price PR 81

Adobe Experience Cloud Blog

DECEMBER 4, 2018

The need for what would become worldwide product marketing became clear one day when I walked into the office and found myself standing in front of three banners promoting the same smartphone. I’ll ask them to color code the chart below to represent the health of each activity. Video Production. Green if it’s in great shape.

Product Marketing 133

Product Marketing Product PR Price 133

Buffer Marketing

JANUARY 19, 2024

We utilize many of the traditional growth channels: organic social, paid ads, influencers and affiliates, and PR. Nobody wants to give up on an email subscriber, but it’s important to think more holistically than that about the health of your program list as a whole. 

Email Marketing 126

Email Marketing Customer Acquisition PR Health 126

Content Marketing Institute

DECEMBER 6, 2018

Health insurance provider Anthem BlueCross BlueShield developed The Benefits Guide to provide objective, practical information to business owners looking to promote office health or to better understand the Affordable Care Act (ACA). HANDPICKED RELATED CONTENT: Email Drip Campaigns: How to Make Them Smart and Blunder-Free.

Content Marketing 111

Content Marketing Branding Health User-Generated 111

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. These insights help brands personalize content for marketing and advertising.

Marketing Strategy 133

Marketing Strategy Manufacturing PR Marketers 133

Rock Content

MAY 26, 2020

Unfortunately, what we’re facing is unlikely to be a typical recession: in fact, it will be the first health-driven recession of modern times. In times of recession, just keeping a promotional spend flat will put our brand in a dominant position. That also makes the dynamics of the recovery hard to predict.

Non-Profit 90

Non-Profit PR B2C Promotion 90

Content Marketing Institute

SEPTEMBER 26, 2018

How does marketing without talking about or promoting our product/service help us create leads and sales? The article covers content creation, promotion, and distribution costs.). Courtney Cox Wakefield , Children’s Health. You have to promote the heck out of it. CMWorld Click To Tweet. What’s our goal?

Content Marketing 110

Content Marketing Thought Leadership Marketers Marketing 110

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. They know when there is a disconnect between a brand’s values and how they promote a product or service. Adjusting content or moderating online conversations can make or break a brand. Consumers are becoming savvier.

User-Generated 129

User-Generated Communications PR Health 129

Sprout Social

AUGUST 23, 2022

You have multiple options based on your content, audience and promotional strategy. Put promotional links in your video descriptions. Below is an example of how creators can promote their own products in a video description. Through sponsored content, you’re specifically promoting a brand within your video.

Real Estate 104

Real Estate Promotion PR Entertainment 104

Exposure Ninja

JULY 21, 2022

Assess Your Website’s Current Health and Performance. Promote Your Website and Consider Inorganic Boosters. Assess Your Website’s Current Health and Performance. Make a note of any advertising you see from them as you do your research; are they promoting themselves using PPC, retargeting or banner advertising methods?

Health 98

Health SEO Advertising Advertisers 98

Content Marketing Institute

APRIL 25, 2018

I’ll let you in on a little secret, too: Some sites won’t link to gated pages because it feels promotional. HANDPICKED RELATED CONTENT: Setting Content Free: How Health Catalyst Gets Results With Ungated Content. Amanda Subler, CMI’s PR consultant, shared her approach and provides detailed templates you can use.

PR 111

PR B2C Promotion Health 111

Buffer Marketing

JANUARY 19, 2024

We utilize many of the traditional growth channels: organic social, paid ads, influencers and affiliates, and PR. Nobody wants to give up on an email subscriber, but it’s important to think more holistically than that about the health of your program list as a whole. 

Email Marketing 103

Email Marketing Customer Acquisition PR Health 103

Content Marketing Institute

AUGUST 28, 2018

In particular, corporate blogs that are nothing more than a self-promotional PR channel seem to be all too common. Corporate blogs that are nothing more than self-promotional PR are all too common, says @allisonwert. Anyone who leverages tragedies or false info to promote brand is making big mistake.

Content Marketing 111

Content Marketing Thought Leadership Marketers Marketing 111

Neil Patel

NOVEMBER 25, 2020

After countless upbeat entries about how people loved working for the company, it was discovered that the trip was paid for by Walmart and the entire thing was a campaign created and managed by the company’s PR firm. Delve into the family life of your employees, how your company supports the work/life balance, or better health initiatives.

Marketing 145

Marketing Marketers Health Manufacturing 145

Hubspot Marketing

NOVEMBER 8, 2023

Don't be afraid to do PR. Find out how much promotion might be, and don't be afraid to offer perks! Promote to your existing Facebook followers by creating a Facebook event and inviting them. One of the best ways to promote a local event is through direct mail campaigns to residents in the nearest zip codes.

COS 106

COS Food Transform Direct Mail 106

Litmus

DECEMBER 18, 2023

The overall health of the business The second most frequently used determining factor of email budget is the business’s overall health, with a little more than a third of the votes. Email often has to do its own PR, so curate extremely brief spotlights of your ongoing wins and distribute these broadly.”

Email Marketing 113

Email Marketing Transform Health Marketers 113

Exposure Ninja

MAY 26, 2023

Your money or your life refers to website content related to finances or health. Digital PR Before we get into that, it’s important to note that there are things you can do outside of search to increase awareness of your brand — the main being digital PR. What is Your Money or Your Life (YMYL)?

PR 98

PR User-Generated Marketers Marketing 98