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When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]

Hubspot Marketing

Even when users are trying to promote your brand, these posts can be damaging. Even though the videos might feel positive, they could very well turn off health-conscious consumers who believed the false claims that the drink snuck prescription medication into its recipe. Should the marketing team have stepped in before it got that far?

Branding 136
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Employee advocacy: How it works + how to get started

Hootsuite

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. It aids in PR crises and issue management. Who is the public face of your company, either in their role (speaking engagements, PR, etc.)

PR 114
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29 Scroll-Stopping Instagram Post Ideas to Fill Your Content Calendar

Buffer Marketing

It's promotion and engagement all in one! If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR. For PR company Tori Porter Communications , press features for her clients are a top priority. You can ask about their opinions (e.g.,

Transform 121
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How to Measure and Grow Your Share of Voice in AI Search

Exposure Ninja

It spans multiple channels, including: Paid Media Search Engine Optimisation (SEO) Social Media Digital PR and News Online Reviews Influencer Mentions Branded Content. Take Nuffield Health as an example. What sets Nuffield Health apart in AI Search is the depth and clarity of their content.

Health 52
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Post Performance Report: Influencer partnerships that go beyond social media

Sprout Social

Dicks Sporting Goods: Dicks Varsity Team rallies around in-store promotions Dicks Sporting Goods equips athletes of all kinds to achieve their dreams. Instead of single-use plastic and unfamiliar ingredients, the brand sells reusable glass bottles, tablets and powders that get the job donewithout harming the planet or your health.

Health 61
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10 Best Social Media Platforms for Businesses in 2025

SocialPilot

You can promote lead magnets like free guides, webinars, or industry reports using native LinkedIn posts or ads (if budget allows). Promote lead magnets or events by targeting roles, industries, and company sizes with precision. Carousels, quick tips, and relatable memes perform better than pure promotion.

Gen Z 40
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B2B Marketing Analytics That Every Team Needs to Track — My Take as a Marketer

Hubspot Marketing

Marketers use marketing analytics to understand if marketing promotes a product or service successfully and increases sales. He works on content, SEO, PR, and media relations and uses multi-touch attribution models to analyze marketing success. Other benefits of Semrush include competitor analysis and the website health check.