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How Gen Z values are changing marketing

Martech

Mental health. Over 60% of Gen Zers prioritize mental health and personal well-being. Dig deeper: How to move beyond performative segmentation and embrace authenticity The Gen Z health-tech revolution The health and wellness technology sector provides a perfect case study of these principles in action. Animal welfare.

Gen Z 103
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Top 10 Health Affiliate Programs

Backlinko

The health and wellness industry is booming. With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Health 119
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How to hire an influencer: A guide for successful partnerships

Sprout Social

To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators. These benchmarks are useful because they put a greater focus on an influencer’s tier or size.

Gen Z 109
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How to identify high-churn personas in B2B and mitigate their risk

Martech

Dig deeper: 22 must-have reports for measuring CRM health The 6 high-churn personas marketers need to watch closely There are at least six high-churn personas marketers and sales teams need to watch closely. There are always leaders who prioritize low prices over the value products provide.

Price 114
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Best Practices for a Marketing Database Cleanse

This buyers guide will cover: Review of important terminology, metrics, and pricing models related to database management projects. How to assess the current health of your database while working with a B2B contact data provider. What to look for before entering a buyer’s agreement with a vendor.

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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

steel prices to increase by about 30%, which led to higher prices for cars, appliances and other steel-made equipment. Automakers did increase ad spending with incentives designed to spur demand, not as a sign of health. Consumer categories with heavy tariffs saw price increases of 1.7%-7%,

Retail 104
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11+ Real-World AI Agent Examples

Hubspot Marketing

Dynamic Pricing Models Hotels, ride-hailing apps, and airlines all have one thing in common: Surge pricing powered by AI agents. These companies operate on a flexible pricing structure that fluctuates based on factors like supply, demand, and user trends. Analyzing health data for public health initiatives.

Health 71