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How Gen Z values are changing marketing

Martech

Mental health. Over 60% of Gen Zers prioritize mental health and personal well-being. Impact over features They’re less interested in what a product does and more focused on its impact. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. Animal welfare.

Gen Z 103
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How to identify high-churn personas in B2B and mitigate their risk

Martech

Robinson described the churn problem as a result of being “in a high churn product category with a high churn buyer persona.” I knew about high-churn products. They tend to be relatively inexpensive and easy to deploy, usually project-based tools or products that are relatively easy for competitors to replicate.

Price 115
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How to hire an influencer: A guide for successful partnerships

Sprout Social

To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators. These benchmarks are useful because they put a greater focus on an influencer’s tier or size.

Gen Z 108
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11+ Real-World AI Agent Examples

Hubspot Marketing

Dynamic Pricing Models Hotels, ride-hailing apps, and airlines all have one thing in common: Surge pricing powered by AI agents. These companies operate on a flexible pricing structure that fluctuates based on factors like supply, demand, and user trends. Analyzing health data for public health initiatives.

Health 73
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Top 10 Health Affiliate Programs

Backlinko

The health and wellness industry is booming. With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Health 119
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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. Retailers often even help shoulder some of the marketing to drive sales.

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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. steel prices to increase by about 30%, which led to higher prices for cars, appliances and other steel-made equipment. Steel tariffs of 20022023 The tariffs caused U.S.

Retail 105