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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

steel prices to increase by about 30%, which led to higher prices for cars, appliances and other steel-made equipment. Automakers did increase ad spending with incentives designed to spur demand, not as a sign of health. Consumer categories with heavy tariffs saw price increases of 1.7%-7%,

Retail 105
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Top 10 Health Affiliate Programs

Backlinko

The health and wellness industry is booming. With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Health 119
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How to hire an influencer: A guide for successful partnerships

Sprout Social

To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators. These benchmarks are useful because they put a greater focus on an influencer’s tier or size.

Gen Z 107
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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

In turn, they can pass those savings on to buyers in the form of a lower price tag, and lower prices can lead to more sales. Improved Brand Loyalty Great customer experience and affordable prices foster brand loyalty and improve customer lifetime value (LTV). It’s a beautiful cycle. And all of that helps your brand awareness.

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Discounts and election fatigue: What to expect for the holidays

Martech

A closer look at Amazon’s October promotion shows a silver lining, however. Despite extreme weather in the Southeast this month, promotions in the U.S. and globally seemed to work well with customers, especially when prices were cut. competitors, who held promotions the same week. In the U.S. In the U.S.,

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How This Health and Lifestyle Coach Scaled Her Business

AWeber

Elizabeth Resnick is a double certified health coach and the owner of Happy, Healthy, and Hot — where she coaches successful women (and some men) on weight loss and fitness, focusing on the building blocks of a healthy lifestyle. And she has to set her prices high enough to be profitable in her business. Limited clients, limited time.

Health 104
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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Email communication that works well at the conversion stage of the email funnel includes: Promotional offers: send exclusive discounts, limited-time offers, or special promotions to incentivize purchases and create urgency with a clear “buy now” message and strong call to action (CTA).